---
description: Review of Google Optimize Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Google Optimize | Reviews, Pricing & Demos - SoftwareAdvice GB
---

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# Google Optimize

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> Google Optimize is a website optimization tool that helps businesses with running tests, personalizing their website, and reviewing the results to improve the customer experience. The main features of Google Optimize include audience targeting, multivariate testing, engagement tracking, conversion rate optimization, A/B testing, data visualization, split testing, a visual editor, and statistical analysis.

Businesses can benefit from Google Optimize’s A/B testing feature, which allows for testing multiple versions of the same webpage to see what brings the best results. The platform also helps with website personalization for each visitor. 

Google Optimize is free to use, and support is offered via a help center and documentation.
> 
> Verdict: Rated **4.6/5** by 16 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 16 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Free to use. No registration or set up fees are required.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- A/B Testing
- Access Controls/Permissions
- Activity Dashboard
- Audience Targeting
- Conversion Rate Optimisation
- Conversion Tracking
- Data Visualisation
- Engagement Tracking
- Geotargeting
- Multivariate Testing
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Statistical Analysis
- Visual Analytics
- Visual Editor

## Integrations (2 total)

- Firebase
- Google Ads

## Support Options

- Email/Help Desk
- Chat

## Category

- [AB Testing Tools](https://www.softwareadvice.co.uk/directory/4727/ab-testing/software)

## Related Categories

- [AB Testing Tools](https://www.softwareadvice.co.uk/directory/4727/ab-testing/software)
- [Website Optimisation Tools](https://www.softwareadvice.co.uk/directory/4680/website-optimization/software)

## Alternatives

1. [ConvertCart](https://www.softwareadvice.co.uk/software/162406/convertcart) — 4.8/5 (45 reviews)
2. [Lucky Orange](https://www.softwareadvice.co.uk/software/324513/lucky-orange) — 4.7/5 (260 reviews)
3. [Google Marketing Platform](https://www.softwareadvice.co.uk/software/367319/google-marketing-platform) — 4.5/5 (27 reviews)
4. [Chartbeat](https://www.softwareadvice.co.uk/software/168403/chartbeat) — 4.8/5 (17 reviews)
5. [Mida](https://www.softwareadvice.co.uk/software/445570/mida-so) — 4.6/5 (43 reviews)

## Reviews

### "We Should Have Used Google Optimize Sooner." — 5.0/5

> **Brock** | *26 June 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I've known about Google Optimize for a long time, but we didn't see the need to use it.  Boy was that a wrong decision.  We began using GO as part of a conversion rate optimization initiative and the power of it blows us away.  It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions.
> 
> **Cons**: Honestly, nothing.  The software is fantastic.  I can't envision a world where we won't use Google Optimize to improve our ecommerce business.
> 
> In a word.  Fantastic\!

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### "A no-brainer for website optimization" — 5.0/5

> **Sam** | *10 April 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests.
> 
> **Cons**: I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize.

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### "Feedback" — 4.0/5

> **Arun** | *18 September 2023* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: many features are there.Was able to make seo friendly by 75 %
> 
> **Cons**: Highly expensive and customer support is relatively poor technically
> 
> overall its good

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### "Google Optimize - the first tool you should try to get your hypothesis" — 5.0/5

> **Art** | *21 May 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services.
> 
> **Cons**: I don't like limitation of goals. Goals of AB test has to be a goal in google analytics.

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### "Amazing tool for AB testing" — 5.0/5

> **Verified Reviewer** | *11 December 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns
> 
> **Cons**: Missing a heat maps feature but can't ask for more for a free tool

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/342814/google-optimize)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/website-optimization/google-optimize-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/342814/google-optimize> |
| en-GB | <https://www.softwareadvice.co.uk/software/342814/google-optimize> |
| en-IE | <https://www.softwareadvice.ie/software/342814/google-optimize> |
| en-NZ | <https://www.softwareadvice.co.nz/software/342814/google-optimize> |

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