---
description: Review of Marketing Evolution Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Marketing Evolution | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Marketing Evolution](/software/340750/marketing-evolution)

# Marketing Evolution

Canonical: https://www.softwareadvice.co.uk/software/340750/marketing-evolution

> Marketing Evolution's consumer-centric measurement enables you to measure how different consumers differ in their response to media. The unified model can simultaneously link tactical and strategic investments across all channels. Full-funnel optimization can optimize to one or multiple behaviors or outcomes simultaneously. 

Marketing Evolution is flexible and resilient by design to help you manage your taxonomy with flexible data formats, granularities, cadence to accommodate available data and potential changes. 

Marketing Evolution is a single model which links tactical and strategic investments, which means no more subjective reconciliation of conflicting insights from multiple tools. Other features include multi-KPI Management to balance brand and performance marketing scale, full modeling transparency, fit for any marketing maturity level or data access level, and protect your budget by proving the incremental impact of marketing on business performance.
> 
> Verdict: Rated **4.5/5** by 2 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 2 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Marketing Evolution

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Please contact Marketing Evolution directly for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Attribution Modeling
- Behaviour Tracking
- Campaign Analytics
- Campaign Planning
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customisable Reports
- Customization
- Dashboard
- Data Import/Export
- Data Visualisation
- Media Planning
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software)

## Related Categories

- [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software)
- [Marketing Planning Software](https://www.softwareadvice.co.uk/directory/4631/marketing-planning/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)
- [All-in-One Marketing Platform Software](https://www.softwareadvice.co.uk/directory/4065/all-in-one/software)

## Alternatives

1. [monday.com](https://www.softwareadvice.co.uk/software/131008/monday-com) — 4.6/5 (5726 reviews)
2. [AppsFlyer](https://www.softwareadvice.co.uk/software/196837/appsflyer) — 4.5/5 (138 reviews)
3. [Marketo Engage](https://www.softwareadvice.co.uk/software/21522/marketo-engage) — 4.3/5 (710 reviews)
4. [Phonexa](https://www.softwareadvice.co.uk/software/168067/phonexa-call-logic) — 5.0/5 (75 reviews)
5. [Lebesgue](https://www.softwareadvice.co.uk/software/330363/lebesgue) — 4.9/5 (43 reviews)

## Reviews

### "Intelligent Software that Provides Optimal Media Guidance" — 5.0/5

> **David** | *25 January 2022* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement.
> 
> **Cons**: There are no real cons. We just look forward to continuing to improve upon media data onboarding \& model build times. (which are incredibly fast today)
> 
> We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended\!

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### "ME Feedback" — 4.0/5

> **Kanika** | *8 February 2022* | Telecommunications | Recommendation rating: 7.0/10
> 
> **Pros**: Scenario planner is a good planning tool that I encourage our agencies to use during monthly, quarterly, and yearly marketing planning.
> 
> **Cons**: I personally think that the middle touch in the last \& first touch journey reporting is not as valuable. Its too broad at the moment and does not provide much value.
> 
> Overall the team is friendly and very helpful.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/340750/marketing-evolution)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing-planning/marketing-evolution-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/340750/marketing-evolution> |
| en-GB | <https://www.softwareadvice.co.uk/software/340750/marketing-evolution> |
| en-IE | <https://www.softwareadvice.ie/software/340750/marketing-evolution> |
| en-NZ | <https://www.softwareadvice.co.nz/software/340750/marketing-evolution> |

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