---
description: Review of Kantar Marketplace Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Kantar Marketplace | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/4222/market-research/software) > [Kantar Marketplace](/software/336934/kantar-marketplace)

# Kantar Marketplace

Canonical: https://www.softwareadvice.co.uk/software/336934/kantar-marketplace

> Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies collect feedback from consumers. The platform enables users to screen and test ads in real-time to better understand impact and optimise spending. Additionally, users can test digital campaigns across various channels such as YouTube, Facebook, Twitter, Instagram, Tik Tok and more.

Users can also identify ideas and prioritise concepts to build innovations with long-term growth potential. Kantar Marketplace allows teams to evaluate packaging, test new products and visualise data across product attribute performance on a unified interface. 

Kantar Marketplace offers stakeholders the ability to generate reports and gain actionable insights into brand equity, brand purpose and consumer insights.
> 
> Verdict: Rated **4.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 1 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Kantar

## Commercial Context

- **Starting Price**: £250.00
- **Pricing model**: Other (Free version available)
- **Pricing Details**: Pay as you go or purchase credits for volume discounts.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Costa Rica, Croatia, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany and 41 more

## Features

- Benchmarking
- Collaboration Tools
- Customer Segmentation
- Customisable Questions
- Dashboard
- Data Visualisation
- Idea Development
- Mobile Survey
- Multi-Language
- Randomisation
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Surveys & Feedback
- Visual Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- 24/7 (Live rep)

## Category

- [Market Research Software](https://www.softwareadvice.co.uk/directory/4222/market-research/software)

## Related Categories

- [Market Research Software](https://www.softwareadvice.co.uk/directory/4222/market-research/software)
- [Polling Software](https://www.softwareadvice.co.uk/directory/4705/polling/software)
- [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software)
- [Survey Software](https://www.softwareadvice.co.uk/directory/4503/survey/software)
- [Innovation Management Tools](https://www.softwareadvice.co.uk/directory/4164/innovation/software)

## Alternatives

1. [Ideally](https://www.softwareadvice.co.uk/software/431403/ideally) — 4.9/5 (29 reviews)
2. [Jotform](https://www.softwareadvice.co.uk/software/433821/jotform) — 4.7/5 (2794 reviews)
3. [Typeform](https://www.softwareadvice.co.uk/software/324633/typeform) — 4.7/5 (945 reviews)
4. [SurveyLegend](https://www.softwareadvice.co.uk/software/72231/surveylegend) — 4.6/5 (963 reviews)
5. [Quizell](https://www.softwareadvice.co.uk/software/263635/quizell) — 5.0/5 (20 reviews)

## Reviews

### "Agile but not very deep" — 4.0/5

> **Katalin** | *4 March 2022* | Food & Beverages | Recommendation rating: 8.0/10
> 
> **Pros**: Cost efficient and quick way to validate ideas
> 
> **Cons**: standardization is limiting and does not allow deeper understanding
> 
> Positive experience, helped us to prioritize our global initiatives

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/336934/kantar-marketplace)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/336934/kantar-marketplace> |
| en | <https://www.softwareadvice.com/polling/kantar-marketplace-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/336934/kantar-marketplace> |
| en-GB | <https://www.softwareadvice.co.uk/software/336934/kantar-marketplace> |
| en-IE | <https://www.softwareadvice.ie/software/336934/kantar-marketplace> |
| en-NZ | <https://www.softwareadvice.co.nz/software/336934/kantar-marketplace> |
| fr | <https://www.softwareadvice.fr/software/336934/kantar-marketplace> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Software Advice helps businesses in the UK find the best software with confidence. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.co.uk","url":"https://www.softwareadvice.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.co.uk/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":[]},{"name":"Kantar Marketplace","description":"Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies collect feedback from consumers. The platform enables users to screen and test ads in real-time to better understand impact and optimise spending. Additionally, users can test digital campaigns across various channels such as YouTube, Facebook, Twitter, Instagram, Tik Tok and more.\n\nUsers can also identify ideas and prioritise concepts to build innovations with long-term growth potential. Kantar Marketplace allows teams to evaluate packaging, test new products and visualise data across product attribute performance on a unified interface. \n\nKantar Marketplace offers stakeholders the ability to generate reports and gain actionable insights into brand equity, brand purpose and consumer insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c0b5fd8d-4295-41dd-8aa3-ca4bfad1bcb7.jpeg","url":"https://www.softwareadvice.co.uk/software/336934/kantar-marketplace","@id":"https://www.softwareadvice.co.uk/software/336934/kantar-marketplace#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"offers":{"price":"250","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.co.uk/software/336934/kantar-marketplace#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Market Research Software","position":2,"item":"/directory/4222/market-research/software","@type":"ListItem"},{"name":"Kantar Marketplace","position":3,"item":"/software/336934/kantar-marketplace","@type":"ListItem"}]}]}
</script>