--- description: Review of Smile.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Smile.io | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Customer Experience Software](/directory/4574/customer-experience/software) > [Smile.io](/software/329197/smile-io) # Smile.io Canonical: https://www.softwareadvice.co.uk/software/329197/smile-io Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/329197/smile-io?page=2) > Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition. > > Verdict: Rated **4.9/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 67 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Smile.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free to install: Up to 200 monthly orders Essential ($15): Up to 500 monthly orders Standard ($79): Up to 1,000 monthly orders Growth ($199): Includes 2,500 monthly orders, then $20 per additional 100 orders Plus ($999): Includes 7,500 monthly orders, then $5 per additional 100 orders - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Romanian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 175 more ## Features - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Communication Management - Customer Activity Tracking - Customer Profiles - Customisable Branding - Customisable Templates - Customizable Fields - Dashboard - Discount Management - Email Marketing - For Customer Referrals - Gamification - Incentive Management - Loyalty Program - Membership Management - Multi-Channel Marketing - Performance Metrics ## Integrations (21 total) - Campaign Monitor by Marigold - Dotdigital - Glew - Gorgias - Hive.co - HubSpot CRM - Judge.me - Klaviyo - Loox - Mailchimp - Okendo - Omnisend - Privy - REVIEWS.io - Re:amaze ... and 6 more integrations ## Support Options - Email/Help Desk - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software) ## Related Categories - [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software) - [Customer Loyalty Software](https://www.softwareadvice.co.uk/directory/4383/customer-loyalty/software) - [Referral Software](https://www.softwareadvice.co.uk/directory/4568/referral-management/software) ## Alternatives 1. [Guusto](https://www.softwareadvice.co.uk/software/105459/guusto) — 4.9/5 (3744 reviews) 2. [Kangaroo](https://www.softwareadvice.co.uk/software/324113/kangaroo) — 4.9/5 (254 reviews) 3. [RepeatMD](https://www.softwareadvice.co.uk/software/427882/repeatmd) — 4.4/5 (190 reviews) 4. [ReadySTORE Gift Card and Loyalty](https://www.softwareadvice.co.uk/software/278379/gift-card) — 4.8/5 (39 reviews) 5. [Referrizer](https://www.softwareadvice.co.uk/software/153952/referrizer) — 4.8/5 (197 reviews) ## Reviews ### "A must-have for building customer loyalty." — 5.0/5 > **Jon** | *17 December 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The Shopify integration is seamless. We literally set it up and launched it same day. It has and continues to be a pillar among our tech stack. > > **Cons**: I used to say the reporting and analytics but now they have an all new Analytics and Insights section with everything I need. > > Excellent tool for scaling. It provides a professional-looking rewards program that makes us look like a much larger brand than we are. ----- ### "A Solid Loyalty Platform for Growing Brands" — 5.0/5 > **Daniela** | *17 December 2025* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Smile.io is how simple and straightforward it is to use. Everything is easy to set up, from rewards and gift cards to campaigns and tracking, and you don’t need a technical background to manage it. It offers great value for money because it includes all the key loyalty features in one place. The dashboard is clear and intuitive, which makes it easy to create campaigns, adjust rewards, and quickly see what’s working. Customer support has been great as well — responsive, friendly, and genuinely helpful whenever we have questions. Tracking is another big plus, since it allows us to understand customer behavior and measure the impact of our loyalty program without overcomplicating things. Overall, it’s a very practical and reliable tool that makes running a loyalty program feel easy and efficient. > > **Cons**: If I had to mention something I like less, it would be that the points system can feel a bit limited. I’d love to have more actions or behaviors automatically earning points, beyond the standard options. That said, the dashboard has improved a lot and is now much more complete, which makes managing and tracking the program easier. Overall, it’s a small limitation compared to how solid and useful the platform is. > > Overall, my experience with Smile has been very positive. It’s an easy-to-use platform that makes running a loyalty program simple and efficient. The tools are intuitive, the dashboard is clear, and it’s easy to track performance and make adjustments when needed. It feels reliable, well thought out, and supported by a responsive team. As the platform continues to evolve and add features, it keeps getting better, which makes it a great long-term solution for growing brands. ----- ### "Less expensive but less effective" — 3.0/5 > **Verified Reviewer** | *9 August 2019* | Sporting Goods | Recommendation rating: 4.0/10 > > **Pros**: Easy to set up and easy to operate. Recent changes to the platform have improved the backend experience. > > **Cons**: Because they design the app to be plug and play it limits the customization which causes issues for branding and user experience. ----- ### "Great Loyalty Program Tool for Shopify Stores" — 5.0/5 > **ELLSON** | *18 December 2025* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: Smile.io is very easy to set up and integrates smoothly with Shopify. The rewards, points, and referral system are intuitive and flexible, which makes it simple to design loyalty campaigns that actually convert. The dashboard is clean, tracking is clear, and customer support is responsive and helpful whenever we need assistance. > > **Cons**: Some advanced customisation options require time to explore, and certain features are only available on higher-tier plans. However, these are understandable given the overall value provided. > > Overall, Smile.io has been a very reliable loyalty and rewards solution for our eCommerce business. It helped us increase repeat purchases, improve customer engagement, and run structured reward campaigns without technical complexity. The platform feels mature, stable, and well thought out for growing online brands. ----- ### "Providing stellar Loyalty and Rewards to customers - one at a time\!" — 5.0/5 > **Dana** | *25 January 2026* | Events Services | Recommendation rating: 10.0/10 > > **Pros**: It’s easy to use and does exactly what I need. I love how it connects with Shopify and makes rewarding repeat customers simple. It’s helped keep people coming back to my shop without me having to do a ton of extra work. > > **Cons**: I just wish there were more design options without paying for the higher plan, but overall it’s been great for my business. > > It helps me build customer loyalty and bring people back to my store. I can easily reward repeat customers and referrals, which has helped increase engagement and sales without needing to constantly run discounts. And, my customers LOVE it\! It's a win/win\! ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/329197/smile-io?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/329197/smile-io) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data