--- description: Review of Smile.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Smile.io | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Customer Experience Software](/directory/4574/customer-experience/software) > [Smile.io](/software/329197/smile-io) # Smile.io Canonical: https://www.softwareadvice.co.uk/software/329197/smile-io Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/329197/smile-io?page=2) > Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition. > > Verdict: Rated **4.9/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 67 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Smile.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free to install: Up to 200 monthly orders Essential ($15): Up to 500 monthly orders Standard ($79): Up to 1,000 monthly orders Growth ($199): Includes 2,500 monthly orders, then $20 per additional 100 orders Plus ($999): Includes 7,500 monthly orders, then $5 per additional 100 orders - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Norwegian, Polish, Romanian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 175 more ## Features - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Communication Management - Customer Activity Tracking - Customer Profiles - Customisable Branding - Customisable Templates - Customizable Fields - Dashboard - Discount Management - Email Marketing - For Customer Referrals - Gamification - Incentive Management - Loyalty Program - Membership Management - Multi-Channel Marketing - Performance Metrics ## Integrations (21 total) - Campaign Monitor by Marigold - Dotdigital - Glew - Gorgias - Hive.co - HubSpot CRM - Judge.me - Klaviyo - Loox - Mailchimp - Okendo - Omnisend - Privy - REVIEWS.io - Re:amaze ... and 6 more integrations ## Support Options - Email/Help Desk - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software) ## Related Categories - [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software) - [Customer Loyalty Software](https://www.softwareadvice.co.uk/directory/4383/customer-loyalty/software) - [Referral Software](https://www.softwareadvice.co.uk/directory/4568/referral-management/software) ## Alternatives 1. [Guusto](https://www.softwareadvice.co.uk/software/105459/guusto) — 4.9/5 (3441 reviews) 2. [RepeatMD](https://www.softwareadvice.co.uk/software/427882/repeatmd) — 4.4/5 (190 reviews) 3. [Kangaroo](https://www.softwareadvice.co.uk/software/324113/kangaroo) — 4.9/5 (248 reviews) 4. [ReadySTORE Gift Card and Loyalty](https://www.softwareadvice.co.uk/software/278379/gift-card) — 4.8/5 (37 reviews) 5. [Referrizer](https://www.softwareadvice.co.uk/software/153952/referrizer) — 4.8/5 (196 reviews) ## Reviews ### "Easy and Professional Reward App" — 5.0/5 > **Lindsey** | *17 December 2025* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: Ease of setup and points campaign ability Great customer service Professional looking rewards to add credibility Customers can easily use their rewards without needing any help from me. Easily adjust point balance manually, if needed. > > **Cons**: There aren’t many cons I can think of. Maybe they could offer more options, but there are already quite a few. > > I’ve been using Smile.io for about five years now. I love how it seamlessly integrates into my website. Customers can see their point values and use them when they are ready. I never have to do anything other than setup new campaigns if I’m running a double points deal. ----- ### "Great App and Fantastic Customer Support." — 5.0/5 > **Stuart** | *24 November 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The app is relatively straight forward / quick to set up and offers lots of options for how customers can earn and redeem points. I think the referral feature is especially useful for customer acquisition. I think the customer interface is great and looks fantastic on the website. The customer support has also been fantastic. > > **Cons**: I think it would be useful if there were more options for tailoring notifications in the app, although this can be achieved by integration with Klaviyo (or similar providers). I also think it would be super helpful to have the option to let the customer earn points by signing up to our mailing list. At the moment, we have to get customers to sign up to the Loyalty Programme and email marketing list separately, so we use two different popups. It would be better if this could be integrated, so the customer signs up to the Loyalty Programme, and then from there they can sign up to the mailing list (and earn points as an incentive). > > We only launched the programme a week ago but my overall impression has been great. Customers have started engaging with the programme straight away, and we have already started seeing customers redeeming rewards, and have just had our first referral\! The customer support team have also been fantastic and have been there to answer any questions. Special thanks to \[sensitive content hidden\] who have both been fantastic. ----- ### "Less expensive but less effective" — 3.0/5 > **Verified Reviewer** | *9 August 2019* | Sporting Goods | Recommendation rating: 4.0/10 > > **Pros**: Easy to set up and easy to operate. Recent changes to the platform have improved the backend experience. > > **Cons**: Because they design the app to be plug and play it limits the customization which causes issues for branding and user experience. ----- ### "Smile.io is the way to go." — 5.0/5 > **Kyle** | *17 December 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I most enjoyed the customer service that I received. Before choosing Smile.io, I met with \[sensitive content hidden\], who was able to guide me through how to set up the app and work through some complicated scenarios that I had. After engaging with another loyalty product about their offerings, hoping to get a meeting to chat through the specifics, I received a link to a price list and setup guide. Smile.io's customer service is incredible\! > > **Cons**: There were a few things that I wish the program offered. Our company has a subscription model product, and I wish I could reward only customers who have a subscription with loyalty points. This functionality does not exist without complicated development. > > The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, \[sensitive content hidden\], were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements. Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out. I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend\! ----- ### "Great and easy to use rewards app" — 5.0/5 > **Jacky** | *21 January 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: i think the ease of use and the variety of what we can offer customers is the best, we were able to customise their rewards at our discretion and then optimise based off feedback. > > **Cons**: i think we've got no issues now and all integration issues have been sorted quickly. for example, wholesale all in one wasnt compatible and now its perfect\! > > its a great option for people with bigger stores wanting an ease free rewards system, its seamless to use on the site and customers never have issues, plus my fave feature is the integration on the checkout page. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/329197/smile-io?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/329197/smile-io) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data