4.7
Overall rating
Reviews

4.7
Overall rating
Reviews

About Picnic

Picnic is a gamification platform that helps businesses drive customer loyalty and engagement through points, leaderboards, goal tracking, and more. Picnic's point-based system allows users to earn points for every interaction with your business. These points can be redeemed for rewards of your choosing. For example, if you're a coffee shop, you can offer customers a free drink for every 10 points they earn. Or if you're an airline, you could offer them a free flight after 50 points earned. The platform also includes leaderboards so that users can compete with each other. This encourages them to keep coming back and earning more points!
Picnic Software - Picnic branded activities
Picnic Software - Picnic adaptive questing
Picnic Software - Picnic advanced gamification
Picnic Software - Picnic branded activities - thumbnail
Picnic Software - Picnic adaptive questing - thumbnail
Picnic Software - Picnic advanced gamification - thumbnail

Picnic pricing

Picnic does not have a free version. Picnic paid version starts at US$1,000.00/month.

Starting Price:
US$1,000.00/month
Free Version:
No
Free trial:
No

Alternatives to Picnic

Picnic Reviews for UK Users

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.3
Customer Support
4.9
5 reviews of 13 View all reviews
Juan Pablo
Juan Pablo
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/11/2021

Great gamification / customer engagement platform

Better than expected!

Pros

Picnic has helped to keep customers engaged by having enough fun mechanics that challenge them but help us achieve our business goals

Cons

While the integration is not difficult, it may take a few weeks to get the most out of Picnic

Jeff
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 10/11/2020

New and better way to think about engagement

PUG is a solid combination of technology and subject matter expertise. They know engagement and how to create strong brand-customer relationships. Going with them was a good decision for us.

Pros

We found that other technologies we evaluated were too niche. We were looking for a solution that would enable us to solve broad engagement challenges across all our segments and channels. Their platform's flexibility in targeting our segments and moving them through key customer journeys was a critical factor in our decision. Scalability and integration were also important.

Cons

Onboarding took some time. In all fairness though, not their fault. We chose PUG for their flexibility in personalizing engagement across our segments. We understood that level of flexibility comes with some complexity in execution. Their team was great, though, in helping us ramp up the skills we needed to support ourselves longer term.

Andrea
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 25/05/2021

Great way to explore engagment

Pros

This gamification system is a great way to better understand engagement across a range of contexts. It is easy to use, with lots of features!

Cons

It is an expensive program, but once the investment is made and it is in use, the dividends will pay off!

Vamsi
Vamsi
  • Used for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
5

4
Reviewed on 12/03/2018

Picnic is the best product to build rich Gamification aspects into your product

We were able to provide impressive Gamification Systems to our Client, based on this product. The PugPharm team are very knowledgable in the Domain, and are very good at advising you about the overall Strategy for you gamification needs.

Pros

PugPharm provides a comprehensive end to end service to build Gamification into Products. Picnic is the product that is heart of this enterprise. Picnic helps you define Artefacts, Milestones, Rules that power your Gamification workflows. It scales very well to spikes in loads, and is easy to compose / edit the rules. The team behind the product is certainly the best thing about the product. The team does a good job at on-boarding you with the product, as well help you shape up your Game play aspects.

We used Picnic to build Gamification Systems for our clients and the results have been very satisfactory. The team helps with functional aspects of your Gamification story and helps you build a good engagement platform.

Cons

The product is very blackbox style to begin with. The documentation can be improved a lot. More examples of using the product will also be useful, and give the users ability to understand product scope.

The product we used was in a SaaS model. Hence any issues with the product should be taken care by the PugPharm team only. We certainly did not encounter any major breakages, but this model can be quite frustrating to fix issues.

Phillip
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
5

4
Reviewed on 25/01/2017

PICNIC has been great for our product

We've been using Picnic for almost 2 years now for our product that targets foster youth. We use it for badging and keeping track of rewards that our members have earned. We worked quite closely with the Picnic team and found them to be professional, helpful and timely. I would say that the model we worked on with them was different than their usual model, as we got into a lot of the development on our side to integrate with theirs. They didn't build all of it which I think is their usual model. So, there were quite a few learning curves in integration from both teams, but I think we all learned a lot more. Certainly didn't put me off working with them, just had some bumps to overcome. Hopefully our experience will feed into others into the future working in the same way.

As for features, I think I'd like to see more reporting as it is pretty basic, but I think that it is available with more money to support that, so not sure that is really their issue.

Pros

I think it's got a comprehensive feature set that works well overall with a lot of the engagement pieces we wanted for working with our members.

Cons

It's $$, but I would say that when we reviewed similar projects, it seemed to be cheaper than some and about the same as others. Still feels expensive as an ongoing license. However, they need recognize our project's non-profit status so that helped.

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