--- description: Review of Preferred Patron Loyalty Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Preferred Patron Loyalty | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Customer Reference Management Software](/directory/4211/customer-reference-management/software) > [Preferred Patron Loyalty](/software/152578/preferred-patron) # Preferred Patron Loyalty Canonical: https://www.softwareadvice.co.uk/software/152578/preferred-patron Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.co.uk/software/152578/preferred-patron?page=2) > Preferred Patron helps businesses turn one-time customers into repeat customers with loyalty, rewards, messaging, automation, and analytics in one scalable customer retention platform. Built for single-location businesses, growing multi-location brands, franchises, and enterprise programs, Preferred Patron helps teams launch quickly, engage members consistently, and measure what drives return visits, higher spend, and long-term value. Who Preferred Patron is built for: Small businesses and independents launch professional loyalty programs quickly with simple setup, built-in email and SMS, branded member experiences, and practical reporting. Multi-location brands use automation, segmentation, campaign templates, and store-level analytics to keep programs consistent while allowing local offers, events, and promotions. Franchises use role-based access, location hierarchies, shared assets, and templated campaigns so corporate teams can protect the brand while franchisees execute proven playbooks. Enterprises use APIs, KPI reporting, data exports, governance controls, and integrations to connect loyalty data with ecommerce, CRM, BI, and analytics systems. Key capabilities: Loyalty and rewards engine – Create points, cashback, stamp, tiered, milestone, birthday, referral, and member-perk programs. Configure earning rules, redemptions, expirations, bonuses, scheduled offers, auto-issue promotions, and replenishment campaigns. Built-in messaging – Engage members with email, SMS, mobile wallet, and in-app messaging. Automate welcomes, birthdays, win-backs, “miss-you” campaigns, promos, event reminders, and behavior-triggered journeys. Segmentation and automation – Build audiences by visit recency, spend, location, product mix, cohort, membership status, or engagement behavior. Send one-time campaigns or always-on journeys that react to customer activity. Analytics and insights – Track repeat visits, average spend, campaign lift, reward liability, member activity, cohort behavior, SKU performance, and store-level results so teams can see what is working and where to improve. Multi-location management – Maintain brand standards with central templates, shared assets, approval workflows, and corporate guardrails while giving locations flexibility for local calendars, partners, and inventory realities. Kiosk, POS, and check-in options – Support enrollment, check-ins, earning, and redemption through store-front workflows, kiosk enhancements, POS options, and mobile-friendly experiences. APIs and integrations – Connect loyalty data with ecommerce, CRM, analytics, reporting, and other business systems. Export data securely for enterprise reporting. Compliance and deliverability tools – Support consent capture, opt-in management, quiet hours, time-zone handling, and messaging best practices to help protect deliverability, brand reputation, and ROI. Design and branding – Launch with a branded loyalty experience, digital card art, email designs, and campaign creatives. Editions that scale with you: Small Business – Loyalty, messaging, and reporting for 1 to 3 locations. Growth – Advanced automation, larger messaging allowances, and deeper segmentation. Franchise – Multi-location governance, role-based permissions, shared assets, and network-level analytics. Enterprise – APIs, KPI reporting, analytics, data exports, and enterprise controls for high-volume programs. Services that support success: Preferred Patron offers onboarding, migration support, program design guidance, campaign planning, staff and franchisee training, KPI reviews, and ongoing success support. Whether you are a single shop building repeat business or an enterprise standardizing loyalty across hundreds of locations, Preferred Patron gives you a practical customer retention platform built to engage customers, increase repeat visits, and grow long-term loyalty. > > Verdict: Rated **4.9/5** by 109 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 109 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Preferred Patron Loyalty - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$29.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Packages starting as low as $29/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Bahamas, Canada, Ireland, Philippines, Puerto Rico, South Africa, United Arab Emirates, United Kingdom, United States ## Features - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Account Alerts - Account Management - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Appointment Management - Audience Targeting - Audit Trail - Batch Communications - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Canned Responses - Case Management ## Integrations (18 total) - Bandwidth - Dealertrack DMS - EZ Texting - IVision - Infor CRM - Kaleyra - Lightspeed Retail - Plivo - Pxier Sales and Catering - Pxier Salon and Spa - SimpleTexting - Square Point of Sale - Tango - Text Request - Twilio ... and 3 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [Customer Reference Management Software](https://www.softwareadvice.co.uk/directory/4211/customer-reference-management/software) ## Related Categories - [Customer Reference Management Software](https://www.softwareadvice.co.uk/directory/4211/customer-reference-management/software) - [Community Software](https://www.softwareadvice.co.uk/directory/4515/community/software) - [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software) - [Customer Success Software](https://www.softwareadvice.co.uk/directory/4628/customer-success/software) - [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software) ## Alternatives 1. 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[Tango](https://www.softwareadvice.co.uk/software/133150/tango-card) — 4.8/5 (525 reviews) ## Reviews ### "Highly Recommended" — 5.0/5 > **John** | *19 February 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: We've been using Preferred Patron for a number of years and it has been an excellent service for our customer retention. \[sensitive content hidden\] and team went above and beyond for us and I cannot recommend them highly enough. > > **Cons**: We have not had a bad experience in the past number of years using the Preferred Patron service. \[sensitive content hidden\] and team have been excellent. > > Fantastic experience. Nothing too much trouble for the team, came back to us very promptly with answers. ----- ### "Preferred Patron is my BIGGEST Marketing Tool" — 5.0/5 > **Amanda** | *24 March 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: This program is an invaluable tool for my business. Not only am I able to market to my customers, I am able to track their in-store activities and purchases to then market the appropriate services or products for each individual. With over 10,000 members in my customer loyalty program, we have had an overwhelming positive response to the program itself. It excites customers to earn points towards discounts or prizes, and we are able to then continue to build a relationship with the customer. It allows for more interaction with staff and more possibility of a positive customer experience. > > **Cons**: Any issues I come across, are quickly and properly addressed by \[sensitive content hidden\] or \[sensitive content hidden\] . Their response time is amazing, even on weekends or holidays. With such a customizable program, I sometimes forget how to do something. Whenever I have had a question, Matt has responded with easy to understand, step by step instructions. He also follows up to be sure I was able to accomplish what I was having trouble doing. > > The program itself is great, but the customer service sets this company apart from the others. I cannot say enough how thankful I am to have chosen to work with Preferred Patron and I KNOW that decision is largely based on my overall experience with \[sensitive content hidden\] and \[sensitive content hidden\]. ----- ### "We switched away from them" — 2.0/5 > **Michelle** | *31 March 2021* | Retail | Recommendation rating: 1.0/10 > > **Pros**: nothing really at all. At first they were helpful, but then... > > **Cons**: difficulty of creating newsletters, they were not flexible inworking with our needs. > > grumpy and condescending ----- ### "Awesome Loyalty rewards software" — 5.0/5 > **Rick** | *9 January 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: We have had the pleasure of working with Preferred Patron for 6+ years. \[sensitive content hidden\] has been our contact support person from day one. \[sensitive content hidden\]was always very helpful and patient. \[sensitive content hidden\] was generous with his time and would offer us better ways to find solutions that we were seeking. Preferred Patron has provided us with top-notch service\! Our requests were always answered immediately and resolution close behind from either \[sensitive content hidden\] or his team. The Preferred Patron Platform is very user friendly, and its capabilities are extensive, from simple emails and texts to raffles and coupons. Of all the vendors we’ve worked with, they are our “Preferred”. > > **Cons**: Do not have any negative things to say about the software or support. ----- ### "Top value for great service: A gem" — 5.0/5 > **Aaron** | *9 April 2024* | Security & Investigations | Recommendation rating: 10.0/10 > > **Pros**: Initially I was drawn to the value and the fact that they gave us the API. Their software wasn't invasive and was easy to implement. However we have used the customer support system a great deal since purchase to help us with any kinks or understanding. The support staff was always immediate to respond and extremely helpful. At no extra cost the fact they offer such gr at lifetime care at such a great cost is a blessing in todays marketplace. > > **Cons**: The help pages could do with some help for the operating side. It would help me clean us things quicker without having to bother the support. > > Great. Has been the implementation of this program much easier and cheaper than doing it ourselves. ----- Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.co.uk/software/152578/preferred-patron?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/152578/preferred-patron) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data