About Typeform

Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, Typeform’s conditional logic lets you build unique journeys, giving each respondent a personalized experience. Keep audiences interested with beautifully designed templates, a sleek interface and a complete media library. 

 But it doesn't stop there. Typeform offers a range of features to supercharge your data collection efforts. Integrate your forms with your favorite tools and automate workflows to save time and increase efficiency. Robust analytics get you valuable insights to make data-driven decisions. From lead generation and customer feedback to event registrations and employee surveys, Typeform is your all-in-one solution to grow your business.
Typeform Software - Typeform quiz maker
Typeform Software - Typeform form builder
Typeform Software - Typeform survey builder
Typeform video
Typeform Software - Typeform quiz maker - thumbnail
Typeform Software - Typeform form builder - thumbnail
Typeform Software - Typeform survey builder - thumbnail

Typeform pricing

Typeform has a free version and offers a free trial. Typeform paid version starts at £29.00/month.

Starting Price:
£29.00/month See pricing details
Free Version:
Yes
Free trial:
Yes

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Browse Typeform Reviews

904 of 904 reviews
Sort by:
Samuel
Samuel
  • Industry: Logistics & Supply Chain
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
4

4
Reviewed on 04/01/2025

Incredible form builder

Typeform makes it smooth to build forms in my website, I will recommend for web developers and technical users

Pros

It help build technical forms in a very short time

Cons

It's kind of complicated to use for someone without technical experience, especially the code embedding in source code

Sarah
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/10/2024

Makes the complex, simple

Proven to be a game-changer for creating engaging, dynamic surveys. The standout feature, especially for researchers, is the ease with which you can implement logic jumps to reroute respondents through different paths based on their answers. This functionality allows for the creation of complex, tailored surveys that feel personal and relevant to each participant, enabling me to gather more nuanced and specific insights from different respondent segments.
Typeform’s real-time data sharing via live links has been incredibly useful for keeping stakeholders informed while the surveys are still open. Stakeholders can check progress and view preliminary insights as they unfold, which promotes transparency and ensures continuous engagement throughout the research process.

Pros

Typeform excels in allowing you to add logic that reroutes respondents based on their answers. This is perfect for tailoring surveys to different audience segments or guiding participants through more complex decision trees without overwhelming them. It helps capture richer data by asking the right follow-up questions based on each user’s input.
Real-Time Data Sharing: You can share live links to survey results while the survey is still active, allowing stakeholders to monitor responses as they come in. This real-time insight fosters early discussions and alignment on key findings while the data collection process is ongoing.

Cons

Typeform provides some reporting and analytics, but for UX researchers needing deep analysis, exporting data to external tools like Google Sheets for further analysis is necessary.

Gisele
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/02/2025

Form creation

It is a user-friendly interface and its a AI-driven making it speedy to save time

Pros

It helps me in survey tools provisions like creation of online forms

Cons

I haven't found any problem with this software

Gabriela
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
4

3
Reviewed on 25/11/2024

An outstanding tool with room to grow for complex-volume forms

My overall experience with Typeform has been positive, especially due to its intuitive design, ease of use and ability to create visually appealing, engaging forms. It excels in providing a smooth, user-friendly experience for both creators and respondents.

However, when working with a high volume of projects or complex workflows, certain limitations become apparent. The lack of advanced organizational tools, such as drag-and-drop functionality for duplicating projects across folders, can slow down productivity. I think something similar happen with the absence of bulk editing options for text or global settings for slides that can make repetitive tasks more tedious.

Pros

It makes simple the creation of form with pre-made templates, renponsiveness and appealing layout.

Cons

What I liked least about Typeform is the lack of more advanced drag-and-drop options, especially for duplicating projects across different folders. For those of us working with a high volume of projects, having this feature would save a lot of time and make organization much smoother.

Additionally, it would be great to have more text-editing options, such as bulk find-and-replace for words or phrases, as well as more global settings that apply to all slides instead of adjusting each slide individually.

Alternatives Considered

Google Forms

Reasons for Switching to Typeform

Typeform allows the creation of more clean and visually engaging and interactive forms. The use of a more conversational, one-question-at-a-time format, feels more engaging for respondents (beacause at the same time' it's less overwhelming). This leads to higher completion rates and a better user experience, especially when gathering in-depth data or feedback. Google Forms follows a traditional, list-based approach, which can feel more static and visually boring.
latoya
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/10/2024

Client Screening Automation

I use typeform to screen new clients. It has helped tremendously because it minimizes the need for me to physically ask them the questions on the typeform. I can sort clients and review the data to help market.

Pros

The ease of use. It's so user friendly and they update the software regularly.

Cons

It could load a little faster. But in all honesty, it's an overall great software.

Alternatives Considered

Google Forms

Reasons for Choosing Typeform

this had more customization than google forms which was what i needed

Switched From

Google Forms

Reasons for Switching to Typeform

i was able to customize this and do the jump sequencing which i really liked
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 27/11/2024

Worth the money for short campaigns

It's one of those rare applications that are just fun to use like a Miro and Notion. When you discover it's part of your tech stack - you're excited. I love that.

Pros

Typeform is the best survey tool out there. It's easy to setup, fun to customize, and very enjoyable for users to fill out. I use it for technical challenges as well, and our applicants have mentioned they've enjoyed their experience as well.

Cons

It's quite expensive, but it's worth the cost for short campaigns. I wouldn't commit to paying for this long-term when there's many other tools in your tech stack that you need to account for. There's many free options out there like Google Forms, or slightly cheaper tools like Survey Monkey.

Alternatives Considered

SurveyMonkey

Reasons for Switching to Typeform

It's just better in every way from UI to overall functionality
Zachary
Zachary
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 02/07/2024

Great but not the best!

Generally great! Preferred it to all the other form builders, even the legacy ones! Until I found FilOut

Pros

One of the TOP form builders available. Easy to use, easy to make beautiful interactive forms. The UI & UX are great as well. Fairly customizable

Cons

Far too expensive compared to FilOut! Their pricing is not bad compared to many of their competitors. However, it is up to you to look into those companies yourself. And you'll find they all have way more features.
That being said, if your going to spend upwards of $59/month on your form builder, you should be getting more features like HubSpot, SalesForce, or MailChimp with WP Forms or Gravity

Josh
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 01/02/2025

Typeform is the Industry Leader in Conversational Forms for a Reason

Typeform is a great platform to conduct surveys, create quizzes, and generate leads.

Pros

Typeform is the industry leader when it comes to conversational forms

Cons

The only downside to using Typeform is the cost at scale

Alternatives Considered

Formaloo

Reasons for Switching to Typeform

I love so much about Typeform, but on a budget, Formaloo would be a better choice.
Benjamin
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 12/03/2025

Great software if you're looking for a one-stop form creating and info capture platform

Pros

Good free and paid platform and very simple to use.

Cons

Paid platform is expensive but mostly worth it

Thomas
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 08/03/2025

Typeform: forms that engage!

Typeform has a perfect presentable look and is as simple and intuitive as you can imagine it is the best tool for the creation of interactive and engaging forms

Pros

That’s good because it is not only user-friendly but also very polished, and it is easily possible to develop dynamic surveys that can protect a high user experiences and respond rate

Cons

I especially love the efficiency of Typeform

Anastasia
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 18/07/2024

Simple Tool for Creating Surveys of All Kinds

We use Typeform for all kinds of surveys and collecting user feedback for our products. It's an all around great and simple tool that allows you to quickly put together surveys, preview them in real time, customise the appearance and the conditional logic as well as use a variety of question types. You can analyse your survey results with the in-built analytics and organise your past surveys into folders. We have so far been satisfied with this product.

Pros

Typeform is very easy to use and has a highly intuitive interface. This allows you to create surveys within a few minutes, using a variety of question types that can be easily customised. It's also helpful for analysing survey results, providing both an overview of the results and a table with all the answers, which can easily be exported and filtered using tags.

Cons

Although you can easily embed Typeform surveys into emails, they don't always look very elegant there, but that can be solved with further customisation and adjusting the code.

Bill
  • Industry: Human Resources
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 25/10/2024

Amazing product

setting up questions, automation, asking questions about clients needs and having follow up

Pros

It is very easy to use and it helps in many ways to collect information

Cons

fast, easy and able to collect information from a potential lead

Dylan
Dylan
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/12/2023

Simple, Easy, and Versatile

We run surveys after every event we run, and being able to automate Typeform into the process has saved us hundreds of hours of development time building out our own form builders and analytics tools.

Pros

Typeform is very versatile, and covers pretty much any need you might have for creating questionnaires, surveys and polls, and the various integrations and connectors make it incredibly easy to slot into your processes, apps and workflows.

Cons

While the forms you can create in Typeform are very customisable in terms of branding, typography and colour, the interface is still very distinguishable as Typeform. Sometimes it would be nice to have a bit more control over the look and feel of the forms.

Cristina
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/12/2024

Best tool for survey

I use it routinely with customer and student feedback questionnaires, to gather ideas, etc.

Pros

For me the best tool for doing online surveys. Easy and fast to use.

Cons

The best options in the pro account. But to test the platform, the basic form works very well

Alternatives Considered

Google Forms

Reasons for Choosing Typeform

Typeform is more useful and cool design.

Switched From

Google Forms

Reasons for Switching to Typeform

Typeform is more useful and cool design.
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 18/06/2024

Incredible tool for form creation

Pros

The drag-and-drop feature is so helpful especially when there's a survey and form that needs immediate response. Customizing it according to our brand guidelines is easy and not as complex as other tools.

Cons

It's a bit costly for me, especially when I want to use other features, but so far, the free version is enough for what I need.

Julia
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/05/2024

Good for capturing emails

Pros

I like that, without a cost upfront, I could create a form to capture people who want to be on my email list. I started a new business and didn't want to invest in the tools upfront before I started to really gain a profit.

Cons

This is to be expected because I'm on the free plan but on the free plan you only get a minimal amount of people that can sign up for a newsletter.

Rupa
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 07/06/2024

Its an easy to use survey platform

Pros

Its easy to use. Can create and customise a form in a few clicks. The UI is intutive .

Cons

Creating translated surveys in typeform is a little tricky

Madeline
  • Industry: Public Relations & Communications
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 02/11/2023

Our surveys and outreach have become much more engaging ever since we started using Typeform

Our company has used survey platforms before in the past, but Typeform has been by far the easiest for both us and our clients to use. We've gotten such better feedback and engagement, and it's all due to the simple change of having made the switchover. I highly recommend Typeform.

Pros

I really like how user-friendly Typeform is. I think it's a brand that many people are aware of at this point, and when people open up forms or surveys with "Typeform" in the title/email/outreach doc, they understand that they're about to use a very simple and straightforward platform. I think that's the number 1 think above all that I like about it - both our company and our customers know what they'll be getting.

Cons

I feel it could be a little bit more sophisticated in how it can be customized, but again, it's possible I haven't delved into all of it's unique features yet.

Michelle
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 13/10/2023

An essential tool for our business

I don't know of another product that is as easy to use, gorgeously styled, and consistent as Typeform. We've created well over 50 forms, polls, and surveys over the years and use the forms + gathered information daily. We love Typeform!

Pros

Typeform is so incredibly easy to use for creating forms, surveys, polls, and more. We use it for all the submissions and information gathering in all areas of our business.

Cons

It's such a silly thing, but the home page/first page of the forms have a wonky image/graphic placement. Makes for adding logos or background graphics a bit tedious. Would really love a drag & drop option for that opening page.

Kevin
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/10/2024

Great for form collection with sharp presentation

If you don't recognize Typeform by its brand name, you would certainly recognize the product. Sleek, line-by-line forms. Many of our clients really like the product.

Pros

Survey response tech with very cool packaging. It makes your form feel sleek.

Cons

A little expensive and limited for what it is.

Lena
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/10/2023

Certainly a great form builder with a lot of customizable options

Typeform empowers me to create visually appealing surveys for my clients, enabling them to express their thoughts, opinions, and requirements. The platform offers a delightful and user-friendly experience, both for me and my clients, featuring a fun and modern design. Additionally, Typeform's analytics dashboard provides valuable insights into the collected data. Having this tool at my disposal for swift survey creation and customer engagement is truly invaluable. I appreciate its well-designed features and analytical capabilities.

Pros

I send surveys to my clients, and I find Typeform to be a satisfying choice. It offers various designs, diverse question types, and elevates my professional image in the eyes of my clients. Its intuitive interface and customization options are truly impressive.

Cons

One minor limitation that prompted me to explore alternative form builders was Typeform's number field, which didn't support decimal values, restricting its use for currency-related forms. However, I've found various valuable applications for Typeform in my work

Pinar
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 25/06/2023

A good way to create beautiful surveys

I can recommend Type Form to businesses that need to collect data in a more engaging and effective way.

Pros

I love how Typeform makes surveys so much more engaging. The interactive elements and beautiful designs make people actually want to answer my surveys. I'm actually using the data to make better decisions.

Cons

The templates can be a bit overwhelming. There's a lot of data to sift through, and it can be hard to know what to look for.

Verified Reviewer
  • Industry: Information Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
5
Customer Support
2

4
Reviewed on 07/08/2023

Disruptive product at their moment

Pros

Ease of use and personalisation of forms

Cons

Pricing updates constantly and the features have been the same for a long time

Alternatives Considered

Pointerpro and Paperform

Reasons for Choosing Typeform

Ease of use
Lorelei
  • Industry: Nonprofit Organization Management
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 14/08/2024

Typeform is the One to Go With

Using Typeform for my websites has been a game-changer. The platform is incredibly user-friendly, making it easy to create interactive forms that look great and function smoothly. It’s flexible enough to handle everything I need, from simple contact forms to more complex surveys. The integration with other tools is seamless, which helps streamline my workflow. Overall, Typeform has elevated the user experience on my sites, and I’ve been really happy with the results.

Pros

Ease of use setting up custom forms for my websites

Cons

Nothing, I like it all except that it wasn't free!

Aswath
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 10/10/2024

Good Option for Forms but pricey

Was happy to use it at first but then shifted to Tally

Pros

Loved the way it created forms. Very unique from the other players

Cons

The cost can be a bit high for entrepreneurs

904 reviews

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