--- description: Review of Sumo Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Sumo | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [eCommerce Software](/directory/4340/ecommerce/software) > [Sumo](/software/318290/sumome) # Sumo Canonical: https://www.softwareadvice.co.uk/software/318290/sumome Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/318290/sumome?page=2) > Sumo is a cloud-based email capture tool, which helps improve website traffic and enhance the subscriber list using email opt-in forms. Features include A/B testing, visitor targeting, customizable branding and social media sharing. The application includes a list builder module, which enables marketers to design pop-ups and schedule them before the visitor leaves. Pop-ups can be customized according to the required background color, font, button style and more. The solution is available on monthly and annual subscriptions and support is offered via email. > > Verdict: Rated **4.2/5** by 66 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 66 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Sumo group - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$49.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Free: FREE Starter: $10/month Pro: $100/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - A/B Testing - Campaign Management - Conversion Tracking - Customisable Branding - Customisable Templates - Drag & Drop - Email Marketing - Mobile Access - Promotions Management - Shopping Cart - Social Media Integration - Subscriber Management - Templates ## Integrations (20 total) - AWeber - ActiveCampaign - Campaign Monitor by Marigold - Constant Contact - Emma by Marigold - GetResponse - HubSpot Marketing Hub - Keap - Kit - Klaviyo - Mad Mimi - Mailchimp - MailerLite - Mailjet - Marketo Engage ... and 5 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [eCommerce Software](https://www.softwareadvice.co.uk/directory/4340/ecommerce/software) ## Related Categories - [eCommerce Software](https://www.softwareadvice.co.uk/directory/4340/ecommerce/software) - [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software) - [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software) ## Alternatives 1. [Constant Contact](https://www.softwareadvice.co.uk/software/397812/constant-contact) — 4.3/5 (2913 reviews) 2. [Omnisend](https://www.softwareadvice.co.uk/software/100592/omnisend) — 4.7/5 (836 reviews) 3. [Squarespace](https://www.softwareadvice.co.uk/software/157453/squarespace) — 4.5/5 (3385 reviews) 4. [Keap](https://www.softwareadvice.co.uk/software/139060/infusionsoft-crm) — 4.1/5 (1298 reviews) 5. [Kajabi](https://www.softwareadvice.co.uk/software/335999/kajabi) — 4.4/5 (227 reviews) ## Reviews ### "One of the best marketing tools I ever used" — 5.0/5 > **Bogdan** | *6 October 2020* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: Very easy to set-up a pop-up form for getting people to sign-up to email lists. Easy to integrate with most used email management services such as Mailchimp and others. Email Automation included in the free plan. > > **Cons**: Could not find the option to disable the forms on specific pages but maybe it's there. Other than that this tool is pure gold. > > Before using Sumo, I coded the forms myself or used other very poor plugins. After using Sumo, my email list grew much faster and my sales increased. ----- ### "Affordable and it works" — 5.0/5 > **Verified Reviewer** | *7 June 2024* | Retail | Recommendation rating: 8.0/10 > > **Pros**: I chose Sumo for its affordability and ease of use. For a startup it’s great. > > **Cons**: I like Sumo but would love to see some better analytics and features. > > Overall I like Sumo for pop up email collection. We have been using them for years. ----- ### "It's a great tool but i encountered many bugs" — 4.0/5 > **Tal** | *28 March 2019* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: The tool is very smart and useful, very easy to work with, great functionality. I worked for a cybersecurity company so it might just be that the bugs occurred because of the heavy protection on the website. > > **Cons**: only the bugs that disturbed me. I can't remember something I wanted to do and couldn't. The autoresponder email is sent with your own email marketing automation platform. It didn't include my platform but it did include Zapier. > > Could have been great unless these bugs that didn't allow me to enter the sumo site and work with the tool ----- ### "Truly an easy way to collect emails" — 5.0/5 > **Verified Reviewer** | *26 September 2021* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The simplicity is what I like about Sumo. This tool makes it very easy to start collecting subscribers on your website. With just a couple of clicks I was able to start collecting new leads. It's fast and bug-free. There's a generous free plan to test the waters. I took advantage of that before I upgraded. Sumo has a number of tools that you can use to grow your business. > > **Cons**: This tool offers a smooth experience and there's not much to dislike. I do wish there were multiple paid plans available. Now I think most of the good features are in one paid plan. It's to be expected, but compared to other tools, I think this can be improved. > > This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages. The free version is great to get to know the platform and might even be enough for people starting out. There are a lot of templates available and they all look great. That's important if you care about the look and feel of your website and web pages (and don't want to annoy your visitors too much). Great job, this tool has been around for long and keeps getting better. Definitely worth testing\! ----- ### "Experience with Sumo" — 4.0/5 > **Verified Reviewer** | *11 September 2018* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Sumo gives users the ability to do one of the most important things an online business needs to do: collect emails to grow their list. They do so with great pop-ups, welcome mat, and smart bars. > > **Cons**: Some of the functionality is a bit clunky. They seem to go wide vs narrow, i.e. trying to do everything instead of becoming the best at a few things. > > Great product. Have set it up for a handful of clients to build out their email lists. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/318290/sumome?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/318290/sumome) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data