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description: Review of CustomerHero Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: CustomerHero | Reviews, Pricing & Demos - SoftwareAdvice GB
---

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# CustomerHero

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> Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Key features include email marketing, question branching, custom survey URLs, customizable templates, multi-channel distribution and data analysis tools.&#10;&#10;&#10;Teams using Startquestion can add company or project logo to questionnaires and establish brand identity with respondents. Built-in graphic templates allow users to personalize the questions, titles, answers, progress bar, frames, background photo, messages, buttons and other content of the survey design. Additionally, filter questions can be applied using transition logic and rules, which enables respondents to answer questions that are appropriate in their situation. &#10;&#10;&#10;Startquestion offers an external domain for surveys, which lets businesses hide the footer of the questionnaire. Users can distribute surveys by email and website popups and icons, as well as, filter and segregate the collected results, which can be viewed in the form of a presentation.
> 
> Verdict: Rated **4.9/5** by 175 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 175 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: CustomerHero
- **Founded**: 2006

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- 360 Degree Feedback
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Anonymous Feedback
- CES Survey Structure
- CRM
- CSAT Survey Structure
- Charting
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Complaint Monitoring
- Conditional Logic
- Customer Experience Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms

## Integrations (21 total)

- Asana
- ExpertSender
- FreshMail
- GetResponse
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- HubSpot Content Hub
- JIRA Service Management
- Magento BI
- Mailchimp
- Microsoft 365
- SALESmanago Marketing Automation
- Salesforce Sales Cloud
- Shopify

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Data Collection Software](https://www.softwareadvice.co.uk/directory/4339/data-collection/software)

## Related Categories

- [Data Collection Software](https://www.softwareadvice.co.uk/directory/4339/data-collection/software)
- [Internal Communication Software](https://www.softwareadvice.co.uk/directory/4370/employee-communication-tools/software)
- [Market Research Software](https://www.softwareadvice.co.uk/directory/4222/market-research/software)
- [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software)
- [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software)

## Alternatives

1. [Google Forms](https://www.softwareadvice.co.uk/software/179230/google-forms) — 4.7/5 (11365 reviews)
2. [SurveyMonkey](https://www.softwareadvice.co.uk/software/157864/surveymonkey) — 4.6/5 (10427 reviews)
3. [Jotform](https://www.softwareadvice.co.uk/software/433821/jotform) — 4.7/5 (2794 reviews)
4. [Typeform](https://www.softwareadvice.co.uk/software/324633/typeform) — 4.7/5 (945 reviews)
5. [Connecteam](https://www.softwareadvice.co.uk/software/109560/connecteam) — 4.6/5 (5059 reviews)

## Reviews

### "Collect feedback" — 4.0/5

> **Zuhairah** | *13 July 2021* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: Best thing with Startquestion is, it has a survey builder that really helpful in building the basic structure of the survey form with the build-in template that they providing. It saves so much time in helping and gives suggestion for type of question to be ask on the survey form.
> 
> **Cons**: There are not much choices that can be choose from the subscription price scheme, especially for a small companies, thus making them have to choose pricier premium plan then what their organization actually needs. User will more appreciated if they can be more flexible on the price plan.

-----

### "A great tool Webankieta" — 5.0/5

> **Tomasz** | *11 September 2023* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Simplicity of the administration panel, usability (UX) for both the respondent and the administrator
> 
> **Cons**: Sometimes it seems that there are too many functions and possibilities
> 
> I really appreciate that the tool is constantly developing - it has more functions and sample surveys that are ready and can be used for the research we conduct with "one click". The responsiveness of the support department is also critically important to us. The Webanieta team works quickly, professionally and flexibly. I really appreciate the quality of customer service.

-----

### "Startquestion overrated" — 4.0/5

> **Maarten** | *10 April 2021* | Management Consulting | Recommendation rating: 1.0/10
> 
> **Pros**: \* Ease of set-up&#10;\* Ease of deployment&#10;\* Volume of survey responses
> 
> **Cons**: \* Expensive basic Package&#10;\* very expensive add-ons to basic functionality. I felt cheated.&#10;\* no customer service on expensive basic pakage&#10;\* cannot create exports which includes incompleted surveys. Statisticians know how utilise this data.&#10;\* no response to requests for invoices&#10;\* very limited help online about using
> 
> Good in the beginning to set-up the product and deploying the survey, but as I proceeded i found very little online help and then all other functionality like reporting etc, runs into very expensive add-ons. My overall experience is therefore really spoiled by the later encounters on the software, to the point that I cannot &#10;&#10;The worst is you cannot obtain any invoice from Startquestion which leaves you with expenditure which you cannot account for in your business.

-----

### "Non-Technical Users Publish Surveys Easily With Integrated Metadata Analysis Features" — 5.0/5

> **James** | *20 October 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use.&#10;Ability to pass metadata that we already hold in order that we can more effectively analyse results and don't need to waste survey questions on, for example, understanding the user's location or user type. &#10;Good support when I've had issues or questions.
> 
> **Cons**: Some question types are not available on widgets&#10;There's nothing else jumping out at me as a weakness.
> 
> It's simple to use, you can create widgets that are displayed on your platform as well as full, more formal, surveys that can be sent to users and the support is excellent. We use it display surveys on our web based platform and, following limited development, non-technical users are able to create and publish surveys.

-----

### "Closer than ever to our customers" — 5.0/5

> **Daria** | *26 May 2022* | Furniture | Recommendation rating: 10.0/10
> 
> **Pros**: Our organisation was lacking a feedback collection system from the customers and was looking for ways to get inspiration on further product and services development. With Startquestion we now have a great, intuitive and comprehensive tool to make both ad hoc questionnaires and longer studies. We love the ease to start the study and than analyse and present data to the stakeholders. &#10;For those who just start the journey with questionnaires very helpful can be the inspiration section with ready examples of studies in various areas. &#10;Well done Startquestion\!
> 
> **Cons**: Generally we have a very positive experience both with the system and with the support in those rare cases when something needs clarification.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/317743/startquestion)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/317743/startquestion> |
| en | <https://www.softwareadvice.com/website-optimization/startquestion-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/317743/startquestion> |
| en-GB | <https://www.softwareadvice.co.uk/software/317743/startquestion> |
| en-IE | <https://www.softwareadvice.ie/software/317743/startquestion> |
| en-NZ | <https://www.softwareadvice.co.nz/software/317743/startquestion> |
| fr | <https://www.softwareadvice.fr/software/317743/startquestion> |

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