--- description: Review of Attribution Insights Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Attribution Insights | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Attribution Insights](/software/310630/attribution-insights) # Attribution Insights Canonical: https://www.softwareadvice.co.uk/software/310630/attribution-insights Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/310630/attribution-insights?page=2) > Attribution Insights is a marketing attribution platform that helps marketers understand how marketing efforts influence customer journeys. Attribution Insights caters to mid-market and enterprise companies across various industries. The software connects to multiple data sources to provide users with a single source of truth for marketing performance. Marketers can create customizable dashboards to visualize marketing return on investment (ROI) and optimize the marketing mix. Attribution Insights offers application programming interfaces (APIs) and native connectors to integrate with existing marketing and analytics tools. Attribution Insights is a cloud-based SaaS solution with ongoing support and product updates. The platform uses multi-touch attribution to determine how each marketing channel and tactic contributes to conversions. Marketers can use these insights to optimize the marketing budget and spend more on high-performing channels. > > Verdict: Rated **4.4/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 9 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.0/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Windsor.ai - **Location**: Zurich, Switzerland - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$19.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Unlimited reports Unlimited users 3 data source connectors (5 Accounts) 2 data destinations API + database access Dashboards - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, American Samoa, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands, Brunei and 101 more ## Features - API - Attribution Modeling - CRM - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Multi-Touch Attribution - Predictive Analytics - ROI Tracking - Website Analytics ## Integrations (5 total) - Amazon S3 - Google Data Studio - Microsoft Azure - Microsoft Excel - Microsoft Power BI ## Support Options - Email/Help Desk - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Alternatives 1. 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Hugely important for ROI tracking, business value building \& making your digital marketing work harder > > **Cons**: Nothing specific as such. It has delivered client delight all times we have worked across brands > > Satisfying \& fulfilling. The simplicity of the interface which has a complex AI-driven engine at the back which runs numerous models to provide you with actions you can take on your data. It is a rare combination is an attribution space that relies heavily on singular models that benefit specific companies. Windsor's models are neutral and look at real data to give real insights. Numerous cases on ROI and performance improvement are proven across categories and industries ----- ### "Thinking about attribution model? Think Windsor.ai\!" — 5.0/5 > **Sant Singh** | *4 December 2019* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Digital campaigns or paid media promotion are only successful if you smartly monitor / optimize your campaigns. I can happily say that we made it brilliantly with the aid of Windsor.ai Things that makes Windsor a great platform: 1. Flexibility to customize the dashboard as per our usage 2. Easy integration with other platforms 3. and wonderful support team > > **Cons**: I can say that the dashboard has a slight chance of improvement as I honestly believe that a little improvement is always possible. > > Campaign monitoring and optimization is a very tedious task, especially when you don't have a platform like Windsor.ai. Windsor helped us to monitor the campaign performance at one platform and optimize it smartly. And as the end-result of the optimization is to achieve quality leads and reduce the CPL/CPA, we achieved it. Also, it helped us with the budget allocation and now we don't end up wasting the budget on non-performing channels. ----- ### "No refunds. No Trials. Clumsy Interface. Did not work." — 2.0/5 > **Sudeep** | *23 April 2024* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: We sought a comprehensive view of Google Ads and CRM (Salesforce) data for our campaign leads and customers. Unfortunately, Windsor.ai did not deliver on this requirement. > > **Cons**: They don't offer trials or refunds, and our attempts to resolve the issue with their customer support were unsuccessful. > > We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM (Salesforce) data for all leads and customers from our campaigns. To achieve this, we opted for Windsor.ai after evaluating various options, choosing their annual plan. Unfortunately, we discovered they don't provide trials or refunds if the software doesn't meet our needs or those of our clients, leaving us dissatisfied. Even reaching out to their customer support yielded no resolution ----- ### "Great Insights and Incredible Support" — 5.0/5 > **James** | *28 March 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The support team are fantastic and have been really helpful in understanding our needs and customising dashboards and features to our channel mix. The data provided by the tool has allowed us to adjust our spend across channels and reduce cost per lead for our 2 clients using the software. > > **Cons**: There are a few cosmetic issues that probably need to be ironed out but the tools are always developing and with the rate of improvement I'm sure these will be sorted soon. > > Overall this is an incredible tool and the setup has been made relatively painless by the helpful team at Windsor AI. Implementing this tool for my clients has given them greater confidence in the work we do and we've been able to make changes that have improved performance and lowered CPA. We're just getting started and look forward to the new features that are constantly being added. The weekly calls are a great chance for me to exchange ideas and strategies and the Windsor team are always open to feedback and suggestions for new features. ----- ### "Gives valuable insights on attribution and performance" — 5.0/5 > **Lydia** | *24 February 2020* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: The capability of being able to customize the dashboard and present data in ways we requested it to be. Also, we are able to see each channels' attributed conversions and it helps us to understand which channel is performing better and not. > > **Cons**: The bid optimization automation currently is only able to optimize for search campaigns. It will be great to have the optimization for other channels as well. > > Windsor platform gives valuable insights in helping us to understand the various touchpoints for each channel/campaign among all our digital channels. Not only that, the weekly call adds on to the value of the service as the team is able to give insightful feedback, provide solutions to our inquires and customized the bid optimization to help us achieve our target. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/310630/attribution-insights?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/310630/attribution-insights) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data