--- description: Review of Later Influence Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Later Influence | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/4292/influencer-marketing/software) > [Later Influence](/software/305985/mavrck) # Later Influence Canonical: https://www.softwareadvice.co.uk/software/305985/mavrck Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/305985/mavrck?page=2) > Later is the world’s most intelligent influencer marketing company, helping brands create unforgettable campaigns with confidence. Grounded in real creators, real insight, and intelligence you can trust, Later combines powerful technology with expert guidance to remove guesswork and reduce risk across every stage of a campaign. The result: clearer decisions, breakthrough creative, and influence that actually performs. Learn more at later.com. > > Verdict: Rated **4.6/5** by 135 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 135 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Later - **Founded**: 2014 ## Commercial Context - **Pricing model**: Per Feature - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, France, Germany, United Kingdom, United States ## Features - Activity Dashboard - Approval Process Control - Campaign Analytics - Campaign Management - Campaign Scheduling - Communication Management - Content Management - Conversion Tracking - Customisable Branding - Demographic Data - Engagement Tracking - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Multi-Campaign - Payment Tracking - Performance Metrics - ROI Tracking - Real-Time Analytics - Real-Time Reporting ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Influencer Marketing Software](https://www.softwareadvice.co.uk/directory/4292/influencer-marketing/software) ## Alternatives 1. 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[OpenSponsorship](https://www.softwareadvice.co.uk/software/240772/opensponsorship) — 4.8/5 (40 reviews) ## Reviews ### "Lifeline Review" — 5.0/5 > **Jenny** | *2 August 2022* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: Having a large database of Influencers to choose from. > > **Cons**: Would liked to have more one on one training. > > It's been great learning about the software and it's capabilities. ----- ### "Mavrck Review" — 5.0/5 > **Verified Reviewer** | *15 August 2022* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: This is a great software to use for finding influencers that can promote your brand with audiences that your brand is targeting or trying to tap into. It is easy to use as the Mavrck reps do a great job in initiating campaigns and keeping an open communication with you on where you are at in the campaign. Even though the Mavrck reps do help with staying track, the software has a legible interface making it easy to track campaigns and influencers. > > **Cons**: Sorting through content on the "content" side panel. The content feature from the side panel does not organize content that well making it hard to find specifics immediately, however, it is till nice to have all content in one specific area outside of the campaign tabs. > > It has been a great experience\! I want to give a shoutout to \[SENSITIVE CONTENT\] as she has made my transition into my role and this software so smooth. She is efficient and communicative when it comes to initiating and completing campaigns\! ----- ### "Mavrck" — 3.0/5 > **Caitlin** | *16 August 2022* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: It's nice to be able to source influencers in one place and see their engagement rates and audience breakdown. > > **Cons**: Could be a lot more user friendly. We've run into issues with the email system as well as draft uploads and reporting. > > At times Mavrck has been very helpful, at other times very frustrating. It's a good platform to source influencers but could use work to make every other step of the process more seamless (communication, draft uploads, reporting) ----- ### "Mavrck does it All" — 5.0/5 > **Verified Reviewer** | *12 May 2022* | Plastics | Recommendation rating: 10.0/10 > > **Pros**: Mavrck has truly helped us jump start our social media campaign strategy. They've help train us on best practices as well as using their platform seemlessly. > > **Cons**: I wish we had access to more campaign examples. We could then easily compare to a standard and show internally that we are on the right path. > > Mavrck has been a great partner. They've truly been a integral part of our social media strategy. ----- ### "Mavrck is amazing for localised content" — 4.0/5 > **Verified Reviewer** | *4 August 2022* | Design | Recommendation rating: 9.0/10 > > **Pros**: I like the fact we can target influencers in different regions which helps with localised content. The support has been excellent also and I know I can reach out to \[SENSITIVE CONTENT\] with any queries I have. Also, having content in the one place is so useful, nothing gets lost. > > **Cons**: The platform doesn't allow for IG reels to be automated which can create friction on the influencer's end which can result in them turning down opportunities. I think adding this feature would improve the programme. Of course, this will sometimes be out of Mavrck's control but I often have difficulty seeing influencers at different stages of the workflow. Having these issues communicated to us would be very useful. > > I love the similar feature when searching as when you like an influencers theme this helps to view other similar influencers and saves a lot of time. ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/305985/mavrck?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/305985/mavrck) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data