--- description: Review of Centra Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Centra | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [eCommerce Software](/directory/4340/ecommerce/software) > [Centra](/software/286097/centra) # Centra Canonical: https://www.softwareadvice.co.uk/software/286097/centra Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.uk/software/286097/centra?page=2) > Centra is the only e-commerce platform built specifically for global fashion and lifestyle brands. With built-in core functionality including, DTC and wholesale modules, Centra enables brands to create the best local shopping experience on a global level. Centra sets you up to create local shopping experiences on a global scale, both direct-to-consumer and wholesale. It enables you to do this without running endless IT projects with expensive third parties. But Centra also gives you the freedom you need with no lock-ins to payment methods or templates. And Centra does not take a percentage of your sales revenue, so your total-cost-of-ownership will likely go down. Centra delivers a number of benefits to brands: - Sell more with automatic localization of content, prices, sizing, images, text etc. - Sell more with world class voucher and promotion engine for both DTC and B2B. - Spend IT resources where it matters with Centra's built in core functionality that covers all your needs for things "that should just work" and then gives you full flexibility to integrate best-of-breed partners. - Save time and effort by managing direct-to-consumer (DTC) and wholesale (B2B) e-commerce within one setup and requiring only one product catalogue, set of images, size charts etc. - Increase wholesale revenue by applying automation, promotions, marketing, discounts also for B2B ecommerce - Never have an outdated tool-stack as Centra has no lock-ins. - Enabling world-class omnichannel possibilities - Unique distribute-order-management to help you with allocation of capital as well as improved warehouse utilisation and being more sustainable. - Save time and effort by managing all global markets and sites from a single setup. That means only one upload, size chart, price list, set of images, voucher rules etc. - Lower your TCO as Centra has a transparent fee that includes everything, with no hosting fees. - No downtime and no endless updates as Centra is hassle-free, hosted SaaS with automatic updates - Complete freedom of design by using your preferred CMS to empower the team to be agile and innovate with merchandising and content. Centra supports both direct-to-consumer (DTC) and wholesale (B2B) in one platform. This means you save time and effort not having to duplicate product info and maintain multiple sites. In addition you are in full control of all orders and customers in one control module. Some key built-in features, that are really best-in-class, are Centra's distributed-order-management functionality, content localization features and our promotion engine. The distribute-order-mangement allows every brand to more efficiently use their existing stores and warehouses, improving capital usage and expenditure as well as being more sustainable and offering more options to the customer to drive sales. The content localization features means that you are free to merchandise your products with different images and texts in each country, size-charts are automatically selected for the appropriate geographies and you can choose any local payment options and price lists Our voucher and promotion engine will help you drive more sales. It has a clever rules-engine to give you full freedom to create the discounts you want. In addition you can set-up your own personalised discounts for customers or even run your own discount/outlet store, all from the same product catalogue. This set of built-in core features means you spend IT resources where it matters and never have an outdated tool-stack as you can upgrade/add/change integrations if you are launching new features, want variations across countries or are doing a tech-overhaul. > > Verdict: Rated **4.8/5** by 46 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 46 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Centra - **Founded**: 2016 ## Commercial Context - **Pricing model**: Flat Rate - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey and 34 more ## Features - API - CRM - Catalog Management - Customisable Branding - Data Security - Discount Management - Email Marketing - Inventory Management - Inventory Tracking - Kitting - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Processing - Order Tracking - Payment Options ## Integrations (4 total) - Adyen - Klaviyo - Storyblok - Voyado ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [eCommerce Software](https://www.softwareadvice.co.uk/directory/4340/ecommerce/software) ## Related Categories - [eCommerce Software](https://www.softwareadvice.co.uk/directory/4340/ecommerce/software) - [Multi-Channel eCommerce Software](https://www.softwareadvice.co.uk/directory/4218/multi-channel-ecommerce/software) - [Headless eCommerce Platforms](https://www.softwareadvice.co.uk/directory/4080/headless/software) ## Alternatives 1. [Shopify](https://www.softwareadvice.co.uk/software/390630/shopify) — 4.5/5 (6667 reviews) 2. [WooCommerce](https://www.softwareadvice.co.uk/software/163450/woocommerce) — 4.5/5 (1040 reviews) 3. [Wix](https://www.softwareadvice.co.uk/software/159592/wix) — 4.4/5 (10606 reviews) 4. [Squarespace](https://www.softwareadvice.co.uk/software/157453/squarespace) — 4.5/5 (3384 reviews) 5. [ikas](https://www.softwareadvice.co.uk/software/414836/ikas) — 4.7/5 (148 reviews) ## Reviews ### "The ultimate platform for scaling your business" — 5.0/5 > **Pontus** | *26 April 2021* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: Ease of use, customization, integrations, pricing > > **Cons**: I do not have any specific cons for this product > > We've had a great transition from Shopify to Centra with the help of the fantastic Centra team. We've been up and running for the past two months and I only have good things to say about the software. ----- ### "A very flexible e-commerce platform that has yet to show weakness" — 5.0/5 > **Jonathan** | *12 October 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: All businesses we have worked with have so far been possible to implement using Centra. Clients can start small and grow with the platform as they need. Third party integrations are extremely solid > > **Cons**: API documentation and custom fields can be improved. There are semi-reliable options for the latter ----- ### "ICIW Implementation" — 4.0/5 > **Hugo** | *13 October 2023* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: The base features of the app - products, orders, vouchers make alot of sense and provide a lot of flexibility that we have lacked using our last platform.I really appreciate the GraphQL-APIs which allow us to inhouse more tasks and become more efficient without the need for consultancies to assist\!Ease of plugin integration is also a very welcome change for us\!Being able to separate B2B and B2C logic is something that helps us very much. > > **Cons**: Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.We are also unable to create Gift Cards through KCO, which was not communicated / raised in the discovery phase. This has forced us to create a sub-par solution to be able to sell Gift Cards.Feeds:This was probably the biggest hurdle for us - migrating from an existing feed structure to the Centra one proved to be almost impossible. The biggest issue is not being able to set the formatting and as we choose. I think the ability to use a delimiter between Product Number and Variant Number would help a lot.Another big hurdle, which I hope we will be able to solve using Depict, sorting by bestsellers and news. > > Very good, a necessary step forward for our brand to be able to adapt and stay up to date with trends. I also believe this new flexibility and time-to-market of design changes will help us communicate our brand more effectively on site. ----- ### "Global Fashion Platform" — 4.0/5 > **Sujata** | *7 June 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: It gives a really good shopping experience and makes wholesale much easier. > > **Cons**: The UI can be a bit neater sometime it has many options. ----- ### "Centra set up for client" — 5.0/5 > **Anton** | *10 January 2022* | Apparel & Fashion | Recommendation rating: 9.0/10 > > **Pros**: The pros are the pricelists for several markets, standard plugins and set ups that are easy to use. We belive this is a strong of the shelf product that have most of the e-com functionality that is needed to run your everyday business. > > **Cons**: The interface is not super intuitive, but we belive Centra has a roadmap for their own interface. > > We belive that the Centra team is really helpful and customer focused, when we needed they did support us during the whole project. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.uk/software/286097/centra?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/286097/centra) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data