About Capsule

Capsule is a cloud-based CRM application that enables small and midsize organizations to keep track of the people and organizations, along with interactions and opportunities in the sales pipeline. Capsule provides a ticket management module to help employees resolve customer support inquiries. Tasks and notifications assigned to contacts, deals and cases help users understand what needs to be done when. Capsule offers many customization options to help tailor the system to meet the needs of different businesses, including custom fields, tags and branding options. It allows users to define sales processes with configurable milestones for each stage of the pipeline. Each milestone is linked with a success criterion that is used to generate revenue forecasts. Capsule supports integrations with a range of leading small-business solutions for customer support, email marketing, document management and accounting. The solution is available on a per user per month subscription basis.
Capsule Software - Capsule homepage
Capsule Software - Capsule contact profile
Capsule Software - Capsule contact list
Capsule Software - Capsule sales pipeline
Capsule Software - Capsule tasks
Capsule Software - Capsule calendar
Capsule video
Capsule Software - Capsule homepage - thumbnail
Capsule Software - Capsule contact profile - thumbnail
Capsule Software - Capsule contact list - thumbnail
Capsule Software - Capsule sales pipeline - thumbnail
Capsule Software - Capsule tasks - thumbnail

Capsule pricing

Capsule has a free version and offers a free trial. Capsule paid version starts at £14.00/month.

Starting Price:
£14.00/month See pricing details
Free Version:
Yes
Free trial:
Yes

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Browse Capsule Reviews

167 of 167 reviews
Sort by:
Robert
Robert
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
5
Customer Support
0

4
Reviewed on 04/08/2022

A simple CRM that allowed us to hit the ground running

Overall I have been pleasantly surprised. I at first thought the system would be too underpowered for what we needed, but it has actually delivered on what we have needed and the simplicity of changing things has allowed us to easily experiment with our processes until we have things right. It has suited our small team very well - and I look forward to seeing how well it scales with us.

Pros

I like the simplicity of the system. It was very quick and easy both to setup (and make changes to) and then to use the system. It has been very easy to train new employees on. The system has some good power around workflows - which have helped us lock down our processes and helped new staff to follow them. It has a good integration with Xero which has saved us a lot of time and has just released an integration into a mail campaign tool (Transpond) which looks to be a nice added bonus.

Cons

The system doesn't have a document generation tool (so you need to generate invoices and quotes in a separate system). It also is comparatively underpowered in the reports you can generate (even when you upgrade to the higher tiers that have additional reporting functionality). You can export full data sets to CSV - so we have built what we needed in Excel, but it would be nice to have it saved as reports and visualisations in the system. There also isn't the flexibility around notifications that I am previously used to (and so we have had to adjust the workflows a little).

Alternatives Considered

Salesforce Starter

Reasons for Switching to Capsule

The initial price point was cheaper for Capsule (about half the price of Salesforce) - and I and other key staff members of the team had experience of setting up Salesforce and found that there was just a lot more to do before you could start using the system (and another step change of work before you could start using it again).

Response from Zestia

Hi Robert,

Chloe from Capsule here. Thanks for taking the time to write a detailed review - it really helps our team when we receive first-hand feedback. We're so happy to hear that Capsule is helping your business and saving you time in a variety of ways. We've also taken onboard your feedback regarding document generation, reports and notifications. If anything should change on any of those fronts - you'll be the first to know. Regardless, we're very happy that you've been surprised by Capsule and look forward to helping your business scale in the future.

Replied 09/08/2022
Ben
  • Industry: Leisure, Travel & Tourism
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 13/09/2023

Day #1 of the evaluation

Pros

DAY #1 - yes, I know, I know its early days but after using a high-powered corporate CRM for 20 years I find Capsules underlying principles of operations intuitive , and easy to understand. I accept there is much to do to get me back up and running in my small business but I'm really confident after my painful transition from a large US corporate CRM that it wont be as painless and frustrating. Also let me highlight an outstanding feature of Capsule. Hardware, software, R&D catchup, and leapfrog etc is the nature of the industry. But what my intuition tells me after a long time in the game what will set this company apart (and I've seen many over the years: good and abysmal) is the quality and calibre of the support. The support team wants me to succeed! :) and that gives me a lot of energy. I have spent 40 years in the IT game and to get a support response from halfway round the world in 4 hrs gives me great confidence. I will report back again year!

Cons

I will report back in the next 6 months to give an update.

Verified Reviewer
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 05/02/2025

Great product with a few UI issues

I've been using this for 5 years. It keeps our company organised and provides a bridge between client contact from different departments.

Pros

I like how the sales pipelines link well to the company profiles. I also like that you can upload a CSV of new oppurtunities. I also like the main page where you can have a good idea of what's going on in the company. I think it works well in a company where multiple product managers are speaking to multiple clients from the same company.

Cons

Having to add new contacts to companies, this should happen automatically. I have 50+ 'tasks', which means I have to add associated email addresses to a company. I need to do this for my sales team. This should happen automatically, or adding should be a simple process.

Michael
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
2
Ease of Use
4
Customer Support
4

3
Reviewed on 23/03/2024

Could be great but it has a fatal flaw.

I am hoping that they will fix the above deficiency quickly or we have to change to a different app.

Pros

Simplicity. Price. It appeared to be the right product for the right price.

Cons

They don’t understand the mission critical relationship between logging an activity and a related task generation. It has to be done entirely manually with no auto reminders or follow-ups. It seemed like such a basic requirement that I didn’t even check for it. My bad.

Lombardiga
  • Industry: Renewables & Environment
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 20/12/2024

My first choice for email marketing.

The product has allowed us to efficiently create professional looking camping and provide reliable insights that enhance our decision making.

Pros

Capsule software allows to efficiently send email campings and track all campaign performance in real-time.
Customizability of the software is very high.

Cons

Capsule software excels in most areas I have nothing to dislike.

Verified Reviewer
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/01/2025

Essential tool for the small business owner

I use this to manage our entire sales process and delivery of all client projects as well. Our team loves it, it's simple to use and nicely designed.

Pros

Keeping track of sales and leads with automated tasks and follow up emails. Revenue forecasting. Detailed metrics for analyzing your sales process. Email templates. User permissions. The calendar view so you can see all team tasks alongside calendar events and deadlines.

Cons

I had to really think to come up with something!

Rebecca
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 24/02/2025

Easy to use and easy to customise

Very good, easy to use, easy to set up, does almost everything we need.

Pros

It makes it really easy to store emails between teams to pick up work while members are away. Pipeline sales tracking is really useful to keep track of sales prospectives, and we created a pipeline specifically for renewals as well to get a good overall picture of both. Custom tags can be added as well so we can personalise it to our product types.

Cons

The tags make it useful to track specific details about products, but it doesn't seem possible to use these tags when looking at sales forecasting, and splitting revenue by custom tags. This would be a great feature to make the forecasting more interactive and drill down into more detail.

Gavin
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 09/01/2025

Review of Capsule

Very good and very easy to use. Just for us we needed it to be more specific to our industry.

Pros

Very fast and clean system to work from. Great on mobile devices.

Cons

I think there could be a bit more development on creating bespoke fields more.

Response from Zestia

Hi there,
Thanks so much for your review! It’s great to hear that Capsule has been both simple and clear to use and that you enjoy the experience via your phone, too. I’ve spotted you mentioned the need for bespoke fields - I wonder if our Custom Fields feature would come in handy here!
To explain, this feature lets you store any unique information that applies to your records, there are even a few types to choose from (such as Text, List, Number and more). You can read all about them here: https://capsulecrm.com/support/setup-and-configuration/data-enrichment/
Could this help customise Capsule further for your company?
Thanks!

Replied 13/01/2025
Abhilash
  • Industry: Textiles
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/05/2024

Capsule Is a Consistent CRM Solution

Pros

Capsule has been the best CRM solution for us.
Capsule has been so consistent.

Cons

I like how efficient Capsule has been.
Capsule is incredible.

  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
5
Customer Support
5

4
Reviewed on 14/01/2025

A Good Starter CRM

Pros

Capsule has a simple and intuitive Dashboard that makes it easy to navigate, create new leads and handle the projects and clients through different pipelines.

Cons

In my opinion, capsule lacks essential functionalities like a proper help of AI or deep automations to be considered by many more companies.

Caroline
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/01/2024

We drive our business forward with Capsule

Capsule has become the key driver of business growth for us, and we track everything through it. No exceptions.

Pros

Really simple and intuitive to use. Good organisation, we like it so much we hired someone to run Capsule full-time as the ROI was clear to see.

Cons

To be able to send emails from within capsule, but appearing to arrive from my own email address.

Philip
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/08/2023

This is IT

I use it and recommend it to my clients.

Pros

If you don't want to hire an assistant but need something to keep you on track then you have come to the right place

Cons

I would like it to work better with Apple.

Christian
  • Industry: Photography
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 05/01/2023

Near perfect balance of capability and useability

It has been up and useable every day that I use it, which on most business days is everyday. I came from the corporate world where I was an executive sponsor of bringing in SalesForce to a large organization. I looked at Sales Force basics immediately starting my own business and it was way to cumbersome for a startup that at most will have 4-6 employees.

Pros

One of the best features is the capsule daily reminder email that comes to me every morning with whom I need to take next actions with. Of course, this requires me to be an active user of tasks, which i have always been, but it allows me to do that all in the CRM and not have followups in Outlook or Gmail . The other aspect is the seamless updating whether I do it on my iphone based app or desktop

Cons

I use Outlook 365 desktop and having the full HTML and attachment ability is better than the email integration of Capsule. Either Capsule should go right to my Outlook 365 when I start an email

Response from Zestia

Hi Christian,

Thanks for writing a review - it's great to hear how much you like Capsule and specifically the task reminder emails. If you would prefer to send emails from Outlook directly you might be best disconnecting your mailbox. Then, when you click on an email address we will open a compose window using your default email client instead - which you can set to be Outlook. If you'd like more help with this our support team will be more than happy to help just email [email protected].

Replied 28/02/2023
Verified Reviewer
  • Industry: Utilities
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/01/2022

Perfect CRM Tool

Capsule are a great company to deal with. They will come back to you very quickly will always go that extra mile to help you use the software and are genuinely nice people to deal with

Pros

This software is easy to set-up and use and will aid your business and its professionalism.

Cons

We love this product and have no negatives about it ease of use or all round compatibility.

Response from Zestia

Hi there,

Chloe from Capsule here. Thanks for taking time out of your day to write a review. We're happy to hear that you find Capsule easy to use and get started with. I'll certainly share your kind comments about Capsule with the rest of the team.

Replied 11/01/2022
Arlène
  • Industry: Health, Wellness & Fitness
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 14/08/2021

A simple but powerful CRM platform

Pros

The one thing I like the most about Capsule is its simplicity. It might not have all the "bells and whistles" that other CRM platforms have but it does its job.

The sales pipeline, for example, it is very good because it is intuitive and gives you the key information you need for lead generation and sales – including clear analytics that show you how things have been going.

Another thing I am a fan of are Capsule's tasks and their automation. Simply lay out a process and break it into steps, or tasks, and have each one become active once the task that came before has been completed. For me, a mobile app is something I always look at when picking up a tool, so it was great to see that Capsule does have one, which means that I can work even when I am not at my computer.

Cons

While Capsule has a free plan, it comes with a contacts limit that you are likely going to hit in a few months. This may not seem like a problem when you are getting started but it may turn out to be a bit of an issue if you decide to opt for a different CRM solution and need to migrate everything from Capsule.

Also, keep in mind that Capsule might not have some features you may want a CRM to have so I would suggest looking at its features list carefully before signing up.

Response from Zestia

Hi Arlene,

Thanks for writing a review about Capsule. We really love hearing how our customers appreciate how simple and intuitive it is to use. I'll be sure to let the team know the mobile app and the tasks features are really useful to you!

Replied 24/08/2021
Thomas
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/06/2022

Capsule CRM - great product

The ability to track your sales pipeline and customize the stages and categories has been the most valuable part.

Pros

Capsule CRM is great for a small business CRM. We use it primarily for contact management and sales pipeline tracking. We love the Outlook integration so that it stores your email activity. Also, the ability to customize your own categories for contacts, customers and the stages of your sales cycle -- all of this is great.

Cons

I don't really use the calendar feature, but that's not to say it wouldn't be useful if someone wanted that option.

I think the only potential drawback some may have is that Hubspot has their free version, which has some similar functionality to Capsule CRM. However, what is GREAT about Capsule is its simplicity. We also looked at Hubspot, but it was overly complex for our small business needs.

Response from Zestia

Hi Thomas,

Chloe from Capsule here. Thanks for taking the time to write a review. We're so glad to hear that Capsule suits your needs and is helping you to manage your sales efficiently.

Replied 15/07/2022
Angela
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 11/02/2021

Review

It has helped us stream line and keep great work flow.

Pros

What I like most is keeping notes and tracking all phone calls and customer interaction with ease to follow up.

Cons

Possibly a way to add photos to activity log.

Response from Zestia

Hi Angela,

Chloe from Capsule here. Thanks for taking the time to write a review. We really appreciate the feedback we receive. We're really glad that Capsule is helping you to keep track of customer interactions. As for adding photos to the activity log, you can attach files such as photos, pdfs etc. when you are logging the activity. Would this help you out? If you'd like any more help with this please contact our support team at [email protected] and we'd be happy to help you out.

Replied 02/03/2021
Verified Reviewer
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/05/2018

Been using Capsule for over two years, and it's easy to track leads, clients and tasks per...

Cost efficient way to keep daily tasks organized.

Pros

The best thing about Capsule is how helpful it is with keeping me organized. We have over 100 clients that I need to keep track of. With each client at a different phase, it could become overwhelming to keep track of all of the details. Capsule helps me stay on top of everything

Cons

Tracking emails is a little cumbersome. I BCC a capsule email address associated with a project. When a client replies to that email the BCC is not copied, so that email does not get tracked. I could copy the email address, but that is not something I want the client to see,

April
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
3
Customer Support
0

3
Reviewed on 05/05/2022

Lacked Calendar tool needed for us to be effective

It was an adequate tool but didn't fulfill enough of our needs for us to continue using the software.

Pros

I found the software easy to use and fairly intuitive for the everyday user. It managed leads adequately and allowed me to find my information easily.

Cons

We needed a tool that would allow us to easily track booked events on a calendar and see trends of inquiries for specific dates. Capsule lacked an effective calendar tool to help us manage leads by date which made it ineffectual for us.

Response from Zestia

Hi there April,

Chloe from Capsule here. We're glad you found Capsule easy to use and helped you manage leads well. We're sorry to hear that in this case Capsule didn't quite fit your needs - thanks for giving us a try!

Replied 16/05/2022
Lizzie
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 14/10/2020

The views of a small business technophob

It is our company database so we use it many times a day. The experience has been good but I'd say that the fact it is reassuring basic will in the long term be an issue.

Pros

Capsule is very easy to use and for someone who hates complex tech it is reassuring straightforward

Cons

We haven't integrated the software with our other systems so we are probably missing a trick. What I like least is the fact that I do have to somethings twice. I probably need some coaching!

Response from Zestia

Hi Lizzie,

Chloe here from Capsule. Thanks for taking the time to write a review. We're glad you're finding Capsule easy to use. Should you ever need help with integrations or to make sure you're getting the most of Capsule you can always read our support docs here: https://capsulecrm.com/support/ and don't hesitate to get in touch!

Replied 03/11/2020
Verified Reviewer
  • Industry: Computer Software
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
4
Customer Support
4

3
Reviewed on 21/12/2017

OK CRM for the Price

I have to have a CRM in place for my company to keep clients tasks organized. We manage hundreds of clients daily.

Pros

Capsule has basic functionality. I have a list of my Contacts, I can create tasks, make tags, and create pipelines. It allows me to upload documents and manage the team's tasks under me.

Cons

I can only upload one document at a time which is annoying. The automatic email BCC doesn't work for me to record in my notes so I always have to copy and paste.

Murray
Murray
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
0

4
Reviewed on 03/11/2018

Simple, easy to use CRM software

Capsule is a really simple, straightforward CRM for small businesses. It's reasonably good value for money, easy to use, and very useful for tracking your sales, customers and prospects.

Pros

Intuitive UI
Easy to use
Uncomplicated
Email dropbox

Cons

Could do with more options to prioritise tasks - they just get served up in date order, irrespective of whether or not they are important. This makes the task feature effectively unusable.

Jessica
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 26/02/2023

Great value to our business

Pros

Easy to use and easy to learn, this has been a game changer for us. We used to keep everything written down or online in customer files but that made it hard to find details when needed. Now we can search on our computers or if out on site easily look it up on the app

Cons

We are happy with how this software has fit into our business and the simplicity of it

Response from Zestia

Hi Jessica,

It's great that Capsule has been a game changer for you - we're really happy to hear that it's helping your business!

Replied 14/03/2023
Christopher
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/01/2021

Capsule is the most efficient CRM available

I use 17+ systems (one for each client) and it makes it so easy to track progress

Pros

Ease of use in tracking conversations, email and contacts

Cons

There are no cons to this software that I have identified

Response from Zestia

Hi Christopher,

Chloe here from Capsule. Thanks for taking the time to write a review. We're happy to hear that Capsule is helping you to track your contacts and conversations easily.

Replied 27/01/2021
Scott
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 08/11/2017

I use this daily as a CRM for my small business contacts, and love how quick and easy it is to...

Easy note taking which facilitates better interaction with my clients. I love the central location of all my info and that I can access it on my smart devices too.

Pros

I love how easy it is to complete just about any task imaginable. I make a LOT of notes for my customer accounts, and I love how each note can have any number of file attachments to them, but all the attachments for ALL the notes are also kept in a different area. Being able to integrate with my Google Apps account is a BIG plus, as is the ability to have emails I send instantly saved to customer records without me doing anything. Creating custom fields is also a breeze and makes my life a lot easier.

Cons

I really don't like the huge gap between a free account and a professional account. They need to increase storage limits AND create a plan between free and professional price points for smaller businesses. This is what really holds me back from doing more with this software, and keeps me in the market for different software constantly.

167 reviews

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