--- description: Review of Emarsys Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Emarsys | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Emarsys](/software/264155/emarsys) # Emarsys Canonical: https://www.softwareadvice.co.uk/software/264155/emarsys Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/264155/emarsys?page=2) > Emarsys is a marketing automation solution that helps businesses streamline campaign management, multi-channel marketing, data collection and customer engagement activities. It enables professionals to store customer data in a centralized repository, conduct A/B tests and organize surveys. The application allows administrators to map customer journeys, generate custom reports, monitor customer behavior and handle loyalty programs. Emarsys offers a host of features such as predictive analytics, customer segmentation, behavioral analytics, mobile access, an activity dashboard, and more. Pricing is available on request and support is extended via phone, email and other online measures. > > Verdict: Rated **4.3/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 12 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Emarsys - **Location**: Indianapolis, US - **Founded**: 2000 ## Commercial Context - **Pricing model**: Usage Based - **Pricing Details**: Please contact Emarsys directly for pricing details. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Russian, Spanish, Turkish - **Available Countries**: Argentina, Australia, Austria, Bolivia, Chile, China, Colombia, Ecuador, France, Germany, Hong Kong SAR China, Peru, Russia, Singapore, Türkiye, United Kingdom, United States ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - Audience Targeting - Autoresponders - Behaviour Tracking - Behavioural Analytics - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Click Tracking - Contact Database - Contact Management - Customer Database - Customer Profiles - Customer Segmentation ## Integrations (3 total) - Adobe Commerce - SAP Commerce Cloud - Shopify Plus ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software) - [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software) - [Customer Loyalty Software](https://www.softwareadvice.co.uk/directory/4383/customer-loyalty/software) ## Alternatives 1. 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In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created. > > **Cons**: Sometimes the WebDokumentation is a bit tricky:-) > > We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking. ----- ### "A solid eCommerce ESP" — 5.0/5 > **Verified Reviewer** | *21 March 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design. > > **Cons**: The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution. > > Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP. ----- ### "Did not come through on what was promised" — 2.0/5 > **Rachel** | *12 February 2019* | Market Research | Recommendation rating: 2.0/10 > > **Pros**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide. > > **Cons**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. ----- ### "Emarsys is great, if you know how to use it. It has a lot of strengths... but" — 4.0/5 > **Verified Reviewer** | *6 March 2021* | Translation & Localization | Recommendation rating: 7.0/10 > > **Pros**: It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn. > > **Cons**: The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team. > > Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system. ----- ### "One of the best omni-channel platform for businessess" — 5.0/5 > **Mohammad** | *13 June 2022* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities. > > **Cons**: Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/264155/emarsys?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/264155/emarsys) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data