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description: Review of Countly Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Countly | Reviews, Pricing & Demos - SoftwareAdvice GB
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# Countly

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> Countly is a privacy-first, AI-ready analytics and user engagement platform built for product teams and organizations that want full data ownership and long-term trust. Designed for companies of all sizes, Countly helps teams understand user behavior and improve digital experiences—without relying on shared-cloud analytics.&#10;&#10;Countly brings everything together in one place. Teams can collect first-party data across web, mobile, desktop, and connected devices; analyze it through real-time insights, journey tracking, retention analysis, and performance monitoring; and support users with in-app messages, surveys, and feedback tools.&#10;&#10;With on-premises or private cloud deployment, Countly helps organizations maintain strong privacy, security, and compliance while building a reliable foundation for AI-assisted product understanding, always with respect for the user and their data.
> 
> Verdict: Rated **4.6/5** by 19 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 19 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Countly
- **Founded**: 2012

## Commercial Context

- **Pricing model**: Other (Free version available) (Free Trial)
- **Pricing Details**: Countly Enterprise is an all-inclusive and unlimited package for enterprise data captains.&#10;&#10;Countly Flex is our private SaaS solution for smaller to mid-size data lovers which is highly customizable. &#10;&#10;Countly Lite (an open-source solution) and Countly Flex Free plans are free forever.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, Chinese, Dutch, English, Estonian, European Portuguese, French, German, Greek, Hungarian, Italian, Korean, Latvian, Russian, Spanish, Swedish, Turkish, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina and 144 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- App Notifications
- Asset Tracking
- Audit Management
- Authentication
- Backup and Recovery
- Behaviour Tracking
- Campaign Management
- Cohort Analysis
- Compliance Management
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding

## Integrations (1 total)

- Adjust

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software)

## Related Categories

- [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software)
- [Business Intelligence Platform](https://www.softwareadvice.co.uk/directory/4336/bi/software)
- [Mobile Software](https://www.softwareadvice.co.uk/directory/4238/mobility/software)
- [Digital Adoption Platforms](https://www.softwareadvice.co.uk/directory/4379/digital-adoption-platform/software)
- [Push Notifications Software](https://www.softwareadvice.co.uk/directory/4260/push-notifications/software)

## Alternatives

1. [Heap](https://www.softwareadvice.co.uk/software/240492/heap) — 4.5/5 (42 reviews)
2. [Smartlook](https://www.softwareadvice.co.uk/software/172537/smartlook) — 4.7/5 (136 reviews)
3. [Fullstory](https://www.softwareadvice.co.uk/software/75267/fullstory) — 4.6/5 (67 reviews)
4. [Pendo](https://www.softwareadvice.co.uk/software/165586/pendo) — 4.5/5 (238 reviews)
5. [Contentsquare](https://www.softwareadvice.co.uk/software/317780/contentsquare) — 4.8/5 (116 reviews)

## Reviews

### "A very cost-effective and comprehensive analytics platform" — 5.0/5

> **Zeynep Meriç** | *17 November 2020* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Push notifications and User profiles - These features have improved our customer engagement activities and boosted retention. They also have a number of custom plugins which we add as per our teams' analytics requirements. Much more cost-effective than going for a standardized solution from others, especially with the features that different teams can use.
> 
> **Cons**: Documentation is a bit complicated and can be easier.
> 
> Great to boost customer engagement and retention. Can seem complicated at times but their support is excellent and quick to respond.

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### "Best platform available for on-premise mobile and web app analytics" — 5.0/5

> **Paulius** | *30 November 2020* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: On-premise deployment option.&#10;Significant amount of features, controls and options to customise the platform.&#10;Push notifications management.&#10;Raw data access and performant APIs.&#10;Wide variety of analytics tools to work with data.&#10;User profiling with custom attributes.&#10;Privacy and compliance controls.&#10;World class customer support and relationship management.
> 
> **Cons**: Dashboards customisations&#10;Cross-app data overviews and data aggregation in graphs&#10;Upgrade process could be smoother and easier to automate
> 
> It's been a fantastic solution and platform for our mobile and web applications. Provides important metrics and data we need to understand how apps are being used, helps use prioritise and see health of our features. Has an overwhelming amount of features available for on-premise access with full data ownership and control, something that is rare in current Cloud focused times. A significant noticeable characteristic of the company is their engaging enterprise customer support, which is always ready to help with questions and challenges, as well as inform about upcoming features.

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### "A good tool with pros that outweigh the cons" — 3.0/5

> **Renan** | *3 September 2020* | Banking | Recommendation rating: 6.0/10
> 
> **Pros**: - Support is fast, attentive, professional, and available in different channels&#10;- Scalable \&amp; customizable in several aspects&#10;- GDPR compliant &#10;- Several plugins and SDK can support a wide range of use cases&#10;- Self host possibility (100% data ownership) &#10;- Effective in tracking the user journey
> 
> **Cons**: - The UI is unintuitive&#10;- Although it is a web and mobile analytics tool, it lacks omnichannel functionalities&#10;- The documentation can be hard to navigate through (specially from a business perspective)&#10;- You learn more from competitors\` video tutorials than Countly\`s&#10;- Automated reports are not optimal

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### "Countly Analytics from a System Administrator's view." — 5.0/5

> **James** | *4 November 2019* | Hospital & Health Care | Recommendation rating: 9.0/10
> 
> **Pros**: Overall from my perspective the product is easy to use and provides meaningful feedback with the emailed reports and customizable dashboards.  Another benefit is the ability to have clients log in and view their statistics. Clients can view their analytics at any time day or night which is a real benefit to us. Countly offers excellent support for the Enterprise version.  Their support staff often respond quickly and are patient addressing questions and concerns we have regarding the product and Countly's interaction with our custom mobile app software.
> 
> **Cons**: Although I have never personally had an issue with this upgrade process, the upgrade process does involve command line steps and execution of bash scripts that can sometimes take upwards of 15 minutes to complete.  The one issue I have with Countly is that if your Countly version is a few iterations older than the latest version, there is a time consuming and somewhat tedious process of upgrading to each prior version, rather than upgrading from your version directly to the latest version.
> 
> Countly is our go to analytics software for our in-house custom mobile app solution.  Overall the support staff and the co-founder Dr. Cetin have been very responsive to questions we've had regarding the functionality of the software.

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### "Counlty is the best App Analytics Product out there and the ONLY to provide User Profile tracking" — 5.0/5

> **David** | *12 April 2017* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Free Open Source Version&#10;User Profile Tracking&#10;Crash Analytics&#10;Push Notifications&#10;Easy to impliment
> 
> Counlty is the best App analytics product out there and the ONLY to provide User Profile tracking. &#10;&#10;When our company went about trying to find the best App Analytics Product we tried every product available, free, cheap and expensive. &#10;&#10;We knew that we wanted to be able to track what every user does and when we found Countly there was no going back. The User Profiles function is a game changer, we can see exactly what every user is doing in our app. &#10;&#10;The Crash Analytics and Push Notifications are also great features&#10;&#10;Countly staff are amazing and their is always someone available on their Slack Team to assist.&#10;&#10;We and everyone we tell about it love Countly.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/263006/countly)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/mobility/countly-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/263006/countly> |
| en-GB | <https://www.softwareadvice.co.uk/software/263006/countly> |
| en-IE | <https://www.softwareadvice.ie/software/263006/countly> |
| en-NZ | <https://www.softwareadvice.co.nz/software/263006/countly> |

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