--- description: Review of diDNA Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: diDNA | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [diDNA](/software/262852/didna) # diDNA Canonical: https://www.softwareadvice.co.uk/software/262852/didna Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/262852/didna?page=2) > diDNA is a cloud-based enterprise ad management platform, designed to help enterprises of all sizes optimize ad inventory and enhance revenue generation by utilizing artificial intelligence and machine learning technologies. Features include caching, content management, engagement tracking, trend analysis and audience tagging. The solution allows publishers to create reports in real-time and analyze daily ad revenue, performance per network and CPMs via graphical representation. diDNA helps automate header bidding and improve ad load times, CPMs or bid pressure for higher revenue generation. Ad tech partners can restrict malicious ads and identify and correct issues during ad deployment. Additionally, customers can also use the self-service portal to manage header bids and exchange bidding. It also offers integration with various third-party platforms. Pricing is available on request and support is extended via online measures. > > Verdict: Rated **4.9/5** by 14 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 14 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: diDNA - **Founded**: 2017 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Please contact diDNA for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, United Kingdom, United States ## Features - A/B Testing - Ad Inventory Management - Ad Optimisation - Audience Targeting - Banner Management - Campaign Analytics - Campaign Management - Content Management - Conversion Tracking - Customisable Reports - Data Import/Export - Data Visualisation - Display Ad Management - Dynamic Content - Engagement Tracking - Mobile Ad Serving - Monitoring - Native Ad Serving - Performance Metrics - Project Management ## Support Options - Email/Help Desk - Phone Support - Chat ## Category - [Ad Server Software](https://www.softwareadvice.co.uk/directory/4716/ad-server/software) ## Related Categories - [Ad Server Software](https://www.softwareadvice.co.uk/directory/4716/ad-server/software) - [Digital Magazine Software](https://www.softwareadvice.co.uk/directory/4155/publishing-and-subscriptions/software) - [Display Advertising Software](https://www.softwareadvice.co.uk/directory/4656/display-advertising/software) ## Alternatives 1. [wetracked.io](https://www.softwareadvice.co.uk/software/527124/wetracked-io) — 5.0/5 (193 reviews) 2. [Google Marketing Platform](https://www.softwareadvice.co.uk/software/367319/google-marketing-platform) — 4.5/5 (25 reviews) 3. [BannerFlow](https://www.softwareadvice.co.uk/software/125890/bannerflow) — 4.5/5 (16 reviews) 4. [Adobe Advertising Cloud](https://www.softwareadvice.co.uk/software/363910/adobe-advertising-cloud) — 4.5/5 (6 reviews) 5. [Taboola](https://www.softwareadvice.co.uk/software/78135/taboola) — 4.5/5 (68 reviews) ## Reviews ### "High Standard Ad-Monetization Platform" — 5.0/5 > **Tomás** | *1 July 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: An easy-to-use platform for publishers, it also counts with a huge array of products and excellent customer service. Their flexibility has been also a big plus. > > **Cons**: it really took me time to think about something, so I will pass ;) > > Our experience with DiDNA's team has been great, we found a strong platform for our publishers and a powerful demand for our video inventory. ----- ### "Review" — 5.0/5 > **Maureen** | *6 August 2020* | Sports | Recommendation rating: 10.0/10 > > **Pros**: We have worked with them for over 3 years and the customer service is excellent\! The diDNA team is experienced, knowledgeable and extremely responsive. We did a deep dive last year and after looking into companies that provide similar services we realized that diDNA was the best company for us and our needs. > > **Cons**: Nothing to speak of. > > Great experience working with them\! Would highly recommend them to other companies. ----- ### "diDNA Customer Review" — 4.0/5 > **Colin** | *12 August 2020* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices. > > **Cons**: We've only used the software for a few months so it's hard to say what we like the least. We are still learning and pivoting our needs in a collaborative effort. ----- ### "A Game Changing Software For Earning Revenue" — 5.0/5 > **Pedro** | *4 August 2020* | Sports | Recommendation rating: 10.0/10 > > **Pros**: From the beginning diDNA takes over and allows things to be easier on you as a partner. The ease of implementation and almost instant revenue boosts are great\! > > **Cons**: We were one of the first users on the new platform. So naturally some things were missing - like detailed reporting. However, they will be coming in new rollouts of updates. > > We needed to increase our programmatic revenue. Header bidding was a big peice of that. With diDNA's AI that was achieved and some. Not to mention, their experience in the industry is helpful to reduce costs and get better rev share rates. ----- ### "The easiest way to monetize your content." — 5.0/5 > **Bernard** | *10 August 2020* | Broadcast Media | Recommendation rating: 10.0/10 > > **Pros**: diDNA has become the easiest way for us at USSSA to monetize our content. Whether it's their programatic display ads, or pre-rolls before video. The biggest benefit we have seen with diDNA is our ability to greatly increase our revenue per ad compared to what we were previously receiving. The diDNA team makes it simple to get their product working on your website. They even provide you a dashboard that will allow you to see your daily revenue. > > **Cons**: There isn't much not to like about the package that diDNA has put together. If your looking to add software to your website that just works, and increase your revenue you defiantly should take a look at diDNA. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/262852/didna?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/262852/didna) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data