--- description: Review of Muck Rack Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Muck Rack | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Public Relations Software](/directory/4186/public-relations/software) > [Muck Rack](/software/261985/muck-rack) # Muck Rack Canonical: https://www.softwareadvice.co.uk/software/261985/muck-rack Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/261985/muck-rack?page=2) > Muck Rack is a cloud-based solution designed to help public relations professionals and journalists manage media coverage and digital campaigning processes. It offers a pitching module, which allows businesses to create personalized pitches and follow-ups for relevant journalists. The application provides collaboration tools, which allows team members to view media lists and track call logs, notes and ongoing pitches between journalists and colleagues. Journalists can utilize Muck Rack to create portfolios, track the performance of stories or articles, and improve individual branding across the web. Additionally, professionals can track top media outlets, mark favorite journalists and receive alerts on news, articles, and tweets about specific brands. Businesses can use customizable widgets to build dashboards, track campaign results in real-time and share presentations with internal and external stakeholders. Pricing is available on request. > > Verdict: Rated **4.2/5** by 25 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 25 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Muck Rack ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Contact Muck Rack for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Article Author Database - Auto Update - Campaign Management - Clippings Management - Contact Management - Email Distribution - Monitoring - Press Monitoring ## Category - [Public Relations Software](https://www.softwareadvice.co.uk/directory/4186/public-relations/software) ## Alternatives 1. 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This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level. > > **Cons**: The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up. > > Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list. ----- ### "Why we can't function without Muck Rack" — 4.0/5 > **Meredith** | *16 January 2026* | Entertainment | Recommendation rating: 3.0/10 > > **Pros**: I love that I can almost always find the perfect fruit journalist for the story I'm pitching. GLOBALLY. I can read their recent work to build an understand if then that goes away beyond their job title. > > **Cons**: It's expensive for we small biz owners. Is love it if we could pay monthly and only for the features we specifically use. > > Overall, I cannot run by business without Much Rack. It's accuracy is far superior to it's competitors. ----- ### "They Over Promise & Under Deliver" — 2.0/5 > **Jeffrey** | *26 September 2023* | Real Estate | Recommendation rating: 0.0/10 > > **Pros**: The idea that it would be easy to use and easy to reach out to prospects who are looking for my specific type of content creation. > > **Cons**: They say their reach is a lot further than they really have. There are not nearly as many contacts as they say there are. There was a high bounce back rate and never once did anyone ever respond. So even if they were being delivered... Then maybe it was going to spam? The sales people are pushy (which is a compliment to their sales people). But I wish I hadn't gotten lured into a "special". Shame on me. Don't fall for it. > > My experience sucks. I am not happy with the product in anyway shape or form. ----- ### "You Need Muck Rack for Your PR" — 4.0/5 > **Laura** | *24 April 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Muck Rack is a great PR listening tool that allows you to search for articles, media, broadcasts, and more that have mentioned your organization by name, or the products/services you promote. You can search broadly or as narrowly for the results you are looking for. > > **Cons**: Sometimes, Muck Rack will not show your search results if they are too narrow. You either need to refine your search terms or broaden them. > > Overall, Muck Rack is designed to take your PR listening efforts to the next level. Your PR team will thank you\! ----- ### "Intelligently designed media database that weaves in coverage in a meaningful way" — 4.0/5 > **Verified Reviewer** | *18 March 2024* | Public Relations & Communications | Recommendation rating: 9.0/10 > > **Pros**: I was initially against the notion of a media database that was intrinsically tied to coverage tracking, but it ultimately makes total sense. Knowing what each reporter is writing about at any given moment is a huge benefit to determine whether they belong on your target list. On the other side of the equation is the ability to find journalists writing about your topic by searching for key words in recent coverage. It's 100% logical, and Muck Rack does it really well. > > **Cons**: The only real complaint I have is that you can't fully customize coverage reports. It would be extremely helpful if I could remove entire sections that are built into the header of the report. > > Of all the platforms out there that do what Muck Rack does, it's the best option. The database results are as good as you can get, comparatively, and the customer service is both responsive and friendly. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/261985/muck-rack?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/261985/muck-rack) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data