---
description: Review of Gravity Forms Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Gravity Forms | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/4223/forms-automation/software) > [Gravity Forms](/software/249774/gravity-forms)

# Gravity Forms

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> Gravity Forms is a wordpress form builder that uses an intuitive form editor to create custom forms from templates or original designs. The system comes with conditional logic that allows users to design buttons, display fields, sections, and pages within a form. Additionally, the software has responsive design that will display properly across any mobile or desktop device.
> 
> Verdict: Rated **4.6/5** by 91 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 91 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: RocketGenius

## Commercial Context

- **Starting Price**: US$59.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Basic License: $59 per year \*&#10;Elite License: $259 per year \*&#10;Pro License: $159 per year \*&#10;&#10;\* Gravity Forms updates and support are provided only for the duration of an active Gravity Forms subscription.&#10;Renews Annually. Cancel Anytime.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Alerts/Notifications
- Conditional Logic
- Customisable Forms
- Customizable Fields
- Data Capture and Transfer
- Forms Creation & Design
- Forms Management
- Template Management
- Third-Party Integrations

## Integrations (12 total)

- Campaign Monitor by Marigold
- Emma by Marigold
- FreshBooks
- Help Scout
- Highrise
- PayPal
- Slack
- Stripe
- Trello
- Twilio
- Zapier
- authorize.net

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Forms Automation Software](https://www.softwareadvice.co.uk/directory/4223/forms-automation/software)

## Related Categories

- [Forms Automation Software](https://www.softwareadvice.co.uk/directory/4223/forms-automation/software)
- [Form Builder Software](https://www.softwareadvice.co.uk/directory/4464/form-builder/software)

## Alternatives

1. [Jotform](https://www.softwareadvice.co.uk/software/433821/jotform) — 4.7/5 (2928 reviews)
2. [Google Workspace](https://www.softwareadvice.co.uk/software/344998/google-workspace) — 4.7/5 (17732 reviews)
3. [Microsoft Forms](https://www.softwareadvice.co.uk/software/402350/microsoft-forms) — 4.5/5 (331 reviews)
4. [Typeform](https://www.softwareadvice.co.uk/software/324633/typeform) — 4.7/5 (983 reviews)
5. [Cognito Forms](https://www.softwareadvice.co.uk/software/116124/cognito-forms) — 4.8/5 (246 reviews)

## Reviews

### "Easy to use form builder with lots of integrations" — 4.0/5

> **Max** | *18 August 2021* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: It was easy to implement  with WordPress and other tools we used to integrate it with. It captured the contact info easily and stored them so we can look back at them
> 
> **Cons**: It's a very simple tool with basic functionality.
> 
> I was very happy with gravity forms, especially when we realized it integrates with other tools we used such as Sharpspring, Zapier, and more.

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### "he Limitless, User-Friendly Solution for ‘Impossible’ Business Problems" — 5.0/5

> **Bonnie** | *12 February 2025* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: Gravity forms powers all of our external forms, screening, intake, etc. It's simple to use, powerful, captures all the data we need, and is attractive to boot. What once felt like impossible business problems, we've tackled solving them with Gravity Forms.
> 
> **Cons**: There is literally nothing I don't like about Gravity Forms.
> 
> Gravity Forms has an amazing backend and frontend ui. It makes building forms and notifications simple as can be. It's easy for our users to navigate on the frontend. There's so many customizable options that what you can do with this feels limitless.

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### "Very good for basic form submission & lead collections needs" — 3.0/5

> **Kelsey** | *24 March 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: It was fairly simple to use \&amp; integrate. Reporting was easy to access as well.
> 
> **Cons**: I dont know if there was a paid version that would have been better but we were using a free version and the customizability of the forms wasnt great as far as I could see.
> 
> It worked fine for basic needs. We have since changed to use forms that flow direct into our CRM systems.

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### "Robust Form Builder for the Majority of use cases" — 5.0/5

> **Verified Reviewer** | *25 November 2024* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, Flexible and customisable for multiple Web Projects
> 
> **Cons**: Overall have no issues with it however i would not say we are advanced users
> 
> Positive no complaints allows me to create robust solutions for most form builder use cases.

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### "Quite Possibly The Best Form Solution For WordPress" — 5.0/5

> **Derek** | *17 February 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions.&#10;&#10;But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful\!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need.
> 
> **Cons**: On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project.
> 
> The ease of solving a variety of different client needs, especially on the topic of collecting payments. Setting up e-commerce solutions can take a lot of time, which can be a burden if a client just needs to sell access to a downloadable brochure or collect deposits on a workshop. With nothing more than the PayPal email address, I can set my clients up to collect payment in a matter of minutes.&#10;&#10;I also LOVE the fact that all submitted entries are stored in the database. Some contact form plugins don't store the data after sending the email, and anyone who has setup forms in WordPress knows of the deliverability issues that can arise with submission notifications. Since Gravity Forms stores the entries, I don't have to worry about lost entries. My clients know that if an important submission doesn't reach their inbox for some reason, they can always login to the site and find that submission.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/249774/gravity-forms)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/forms-automation/gravity-forms-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/249774/gravity-forms> |
| en-GB | <https://www.softwareadvice.co.uk/software/249774/gravity-forms> |
| en-IE | <https://www.softwareadvice.ie/software/249774/gravity-forms> |
| en-NZ | <https://www.softwareadvice.co.nz/software/249774/gravity-forms> |

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