---
description: Review of Opticks Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Opticks | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Click Fraud Software](/directory/4263/click-fraud/software) > [Opticks](/software/246948/opticks)

# Opticks

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> Opticks is a leading invalid traffic detection software that offers advanced solutions for marketers. With Opticks, you can prevent fraudulent traffic, improve your conversion rates, and maximize your return on ad spend. The software provides unprecedented visibility of traffic quality and performance, enabling you to make informed decisions based on valid data collected across all your advertising channels. 

Opticks helps you to understand which campaigns are bringing in revenue and which ones are not, making sense of your advertising analytics. The software features independent and reliable detection of invalid traffic, real-time prevention of invalid traffic to protect your ad spend and the integrity of your data, and customizable reports. With Opticks, you can take control of your advertising campaigns and achieve your growth objectives.
> 
> Verdict: Rated **4.7/5** by 17 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 17 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Opticks
- **Founded**: 2018

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Free trial for 14 days. Get custom quotes by contacting Opticks.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Account Alerts
- Activity Dashboard
- Activity Monitoring
- Bot Detection
- Bot Mitigation
- Campaign Analytics
- Campaign Management
- Click Tracking
- Conversion Tracking
- Customizable Rules
- Device Fingerprinting
- Email Alerts
- Fraud Detection
- GDPR Compliance
- Geolocation
- IP Address Monitoring
- IP Blocking
- Keyword Analysis
- Keyword Tracking

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Click Fraud Software](https://www.softwareadvice.co.uk/directory/4263/click-fraud/software)

## Alternatives

1. [ClickPatrol](https://www.softwareadvice.co.uk/software/410964/clickpatrol) — 5.0/5 (15 reviews)
2. [ClickCease](https://www.softwareadvice.co.uk/software/36035/clickcease) — 4.7/5 (222 reviews)
3. [AppsFlyer](https://www.softwareadvice.co.uk/software/196837/appsflyer) — 4.5/5 (138 reviews)
4. [ClickSambo](https://www.softwareadvice.co.uk/software/530324/ClickSambo) — 5.0/5 (2 reviews)
5. [Spider AF](https://www.softwareadvice.co.uk/software/368663/spideraf) — 4.6/5 (16 reviews)

## Reviews

### "Great tool for easy and clear analysis" — 5.0/5

> **Kamran** | *15 May 2020* | Online Media | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use 
Clear results to analyze sources
Reliable, didn't have any report which was unproved later 
Great reports
Friendly interface 
Speed
> 
> **Cons**: I would like even more granular detail on why a particular traffic source is marked as fraudulent
> 
> Fraud evaluation criteria is not transparent but this is because of obvious reason for preventing scammers from adapting to them. So it will take time to start to trust to the results you get without seeing backend of the process but after many reports on target I got no issue with that

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### "StayFriends/Lebensfreunde Review" — 5.0/5

> **Johannes** | *4 December 2023* | Online Media | Recommendation rating: 7.0/10
> 
> **Pros**: The Product helps our Dating-Platform to be safer to use and saving money. 
As well as our highly professional Success Manager which is able to solve all the issues we were facing and the fast communication
> 
> **Cons**: We were still facing with some positives but they are within a  acceptable low percentage

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### "Easy to use and very useful tool for day-to-day use." — 4.0/5

> **Javier** | *25 October 2023* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: What I like the most is the part of blocking IPs, because it avoids us to keep spending money on low quality traffic.
> 
> **Cons**: Not having time enough to use it in a wider way
> 
> Nice. From the beginning of the project we have been able to use the tool effectively and it is bringing us improvements in results.

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### "Very complete and professional software to track clicks. It provides a lot of information." — 5.0/5

> **Jaume** | *13 January 2023* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: Advanced and accurate analytics. Very visual. It really helps in the decision making.
> 
> **Cons**: It requires some techie to help with the integration, but we had one and Opticks provided full support.
> 
> Online marketing budget efficiency has increased.

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### "Money well invested" — 5.0/5

> **Filippo** | *17 September 2020* | Online Media | Recommendation rating: 10.0/10
> 
> **Pros**: Easy tech implementation, easy to use dashboard.
> 
> **Cons**: For our business model the dashboard set up was very fragmented. This means we had to take a lot of time to setup.
> 
> In our business model traffic quality is a long term key. At first introduce into a business a tool like this could cost you time and effort, it's normal. In our case after a while results started flowing in and in a medium term we managed to save, or better said, not waste about 10% of our incoming traffic costs.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/246948/opticks)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/click-fraud/opticks-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/246948/opticks> |
| en-GB | <https://www.softwareadvice.co.uk/software/246948/opticks> |
| en-IE | <https://www.softwareadvice.ie/software/246948/opticks> |
| en-NZ | <https://www.softwareadvice.co.nz/software/246948/opticks> |

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