About Aha!

Aha! is the world's #1 product development software. We help more than 1 million product builders bring their strategy to life. Our suite of tools includes Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop. Product teams rely on our expertise, guided templates, and training programs via Aha! Academy to be their best. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. Learn more at www.aha.io. Get everything your product team needs to achieve your best and be happy doing it. Aha! Roadmaps Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans. Aha! Ideas Aha! Ideas is the comprehensive idea management solution — crowdsource feedback, engage your community, and prioritize what drives revenue. Aha! Whiteboards Aha! Whiteboards is the visual space for product innovation — define user flows, create mockups, and collaborate on roadmaps. Aha! Knowledge Aha! Knowledge is the AI-powered product information hub — share all of your documents in a central place. Aha! Develop Aha! Develop is the agile tool that links strategy to delivery — ensure product and engineering seamlessly work together. Aha! Academy Aha! Academy is the best way to learn about product management and Aha! software. Get certified and be recognized as an expert.
Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features in a collaborative whiteboard
Aha! Software - Plan product launches
Aha! Software - Manage releases with phases and milestones
Aha! Software - Report on progress in an interactive dashboard
Aha! video
Aha! Software - Set goals - thumbnail
Aha! Software - Capture ideas - thumbnail
Aha! Software - Prioritize features in a collaborative whiteboard - thumbnail
Aha! Software - Plan product launches - thumbnail
Aha! Software - Manage releases with phases and milestones - thumbnail

Aha! pricing

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$59.00/month.

Starting Price:
US$59.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Aha!

Aha! Reviews for UK Users

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.4
Customer Support
4.8
5 reviews of 539 View all reviews
David
David
  • Industry: Facilities Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 27/07/2020

I will use this software for the rest of my career. It's worth every penny.

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.

Pros

The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.

Cons

The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Response from Aha! Labs

Hi David,
Thank you for taking the time to leave such a detailed and positive review. It is great to hear how Aha! has helped you and your team determine and communicate what is most important. I see that you were missing the ability to track OKRs and I am happy to share that we have recently added OKR support! You can read more about it here: https://www.aha.io/blog/manage-okrs-in-aha-roadmaps. Thank you again David!

Replied 12/04/2024
Mike
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/08/2024

Never going back to Jira

Fantastic overall. So impressed with the product, as well as the service. Would definitely recommend.

Pros

Very powerful software, and almost no learning curve compared to Jira. So much more intuitive despite having a ton of advanced capabilities. I especially love how easy it is to share information with non-users, without having to manually update spreadsheets or slide decks.

Cons

The Roadmaps pricing is a bit steep, but the Develop pricing is affordable enough that it makes up for it.

Alternatives Considered

Trello

Reasons for Choosing Aha!

Tired of Jira's illogical UX and unnecessary complexity.

Switched From

Jira

Reasons for Switching to Aha!

Aha! was more flexible in terms of which software development methodologies we could practice; Trello was too purpose-built for Kanban and Linear was too specific to Scrum.
Raf
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
2
Ease of Use
2
Customer Support
1

3
Reviewed on 06/08/2019

Don't recommend. Read review for details..

Would never recommend.

Pros

Cool logo. Good space to house personas and competitor analysis.

Cons

In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you.

Awful support.

As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Response from Aha! Labs

Hi Rafael,
Thank you for taking the time to leave a review. I am sorry to hear you experienced difficulties with onboarding. We have put a lot of effort into the onboarding experience over the last few years and do pride ourselves on having a super responsive and very knowledgeable support team. We continue to build out our knowledge base with step by step instructions for set up including the Jira integration. For teams who need more assistance we offer concierge services with personalized rollout services. Should you have any troubles in the future our team is available at [email protected] ready to help.

Replied 08/04/2024
Chris
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
5

4
Reviewed on 24/07/2024

Powerful and flexible (tread with care)

For all it's flaws, I love this product. It lets me do what I want, how I want (and I can be quite demanding).

Pros

The best thing about this product is the huge flexibility resulting from the degree of customisation that is available. This is dangerous if mishandled, obviously, but in a company where processes are evolving, it has allowed me to accommodate all manner of requests and requirements.

Cons

The UI can be a little inconsistent. Many features are paywalled; I'm constantly being upsold as if I'm on a freemium version. Some of the tools are a little unloved (text editing is clunky and unreliable, some presentation tools lack flexibility). And navigation isn't the smoothest.

Alternatives Considered

Trello, Craft.io, monday.com and Productboard

Reasons for Switching to Aha!

Huge flexibility to mould it to our (changing) processes, and to capture eveything.
Bastian
Bastian
  • Industry: Aviation & Aerospace
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 18/11/2021

An Amazing Tool to Align Strategy and Execution for Product Management

Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.

Pros

Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!

Cons

While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.

Alternatives Considered

Productboard

Reasons for Switching to Aha!

Richer reporting, deeper feature sets, better use of strategy elements, MUCH better integration.

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