--- description: Review of Aprimo Digital Asset Management Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Aprimo Digital Asset Management | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/1634/digital-asset-management/software) > [Aprimo Digital Asset Management](/software/241786/aprimo-digital-asset-management) # Aprimo Digital Asset Management Canonical: https://www.softwareadvice.co.uk/software/241786/aprimo-digital-asset-management > Aprimo Digital Asset Management (DAM) is purpose-built for marketing, brand, and creative teams that need a secure, scalable way to manage, organize, and activate digital assets across channels, regions, and teams. If your team struggles with version control, manual tagging, long approval cycles, or inconsistent branding, Aprimo DAM provides a centralized platform to bring order to content operations—helping you speed up campaign delivery, reduce risk, and maximize the value of your creative assets. Who It’s For Aprimo DAM is ideal for mid-market and enterprise organizations with distributed teams, high content volumes, or complex brand and regulatory requirements. Whether you’re in marketing ops, creative services, or brand governance, Aprimo helps you stay organized, compliant, and in control. It’s especially valuable for industries like financial services, healthcare, manufacturing, and retail, where brand consistency and content accuracy are business-critical. What Sets Aprimo Apart Unlike traditional DAMs that simply store assets, Aprimo combines smart automation, robust collaboration features, and deep integration capabilities to support the full content lifecycle. It fits into your existing tech stack and adapts to your processes—not the other way around. Aprimo is also modular, allowing you to start with core DAM functionality and expand into full content operations with planning, workflow, and analytics as your needs grow. Key Benefits Centralized Content Library Store and manage all file types—images, videos, design files, documents—in one secure system with role-based access and global content delivery. AI-Powered Tagging and Search Automate metadata tagging and improve content discovery with AI. Users can find the right content quickly, even in large and complex libraries. Collaborative Workflows Streamline review and approval cycles with version control, annotations, task assignments, and automated routing—all within the platform. Rights and Usage Control Track licensing, embargoes, and regional restrictions. Prevent misuse with automatic expiration alerts and permissions-based access. Audit Trails and Compliance Maintain a full version history and activity log for every asset. Aprimo supports compliance with industry regulations and internal controls. Multi-Brand and Global Support Manage multiple brands, teams, and languages in one environment. Customize metadata, permissions, and workflows to suit regional needs. Creative and Marketing Integrations Connect Aprimo directly to Adobe Creative Cloud, CMS platforms like AEM and Sitecore, and marketing tools like Salesforce and HubSpot. Use APIs for custom workflows or headless deployments. Enterprise Security Hosted on Microsoft Azure, Aprimo meets strict security standards including SOC 2 Type II, ISO 27001, HIPAA, GDPR, and FedRAMP. Features include encryption, RBAC, SSO, and audit logs. Support That Grows With You Aprimo offers more than just software. From onboarding through expansion, you’ll work with a dedicated Customer Success Manager and implementation team. You also get access to training resources, a help center, live chat, and ongoing guidance to ensure adoption and value over time. Why Aprimo DAM Organize and find content faster Eliminate outdated or off-brand asset use Collaborate more effectively across teams Improve speed to market for campaigns Stay compliant and audit-ready Reduce asset duplication and boost reuse Integrate with the systems you already use Aprimo DAM helps you take control of your content operations and scale creative impact with confidence. > > Verdict: Rated **4.0/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 4 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 2.5/5 | Based on overall reviews | | Value for Money | | Based on overall reviews | | Features | 3.5/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Aprimo ## Commercial Context - **Starting Price**: US$20,000.00 - **Pricing Details**: Contact Aprimo for pricing information. - **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish - **Available Countries**: Afghanistan, Albania, Andorra, Argentina, Armenia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bhutan, Bolivia, Bosnia & Herzegovina, Brazil, Brunei, Bulgaria, Cambodia, Chile, China and 96 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - Approval Process Control - Artwork Management - Asset Categorisation - Asset Library - Asset Sharing - Brand Guidelines - Brand Tracking - CMS Integration - Campaign Management - Change Management - Collaboration Tools - Commenting/Notes - Compliance Management - Configurable Workflow - Content Library - Content Management ## Integrations (42 total) - Adobe Creative Cloud - Adobe Experience Manager - Akeneo Product Cloud - Brightcove - Content Hub - Contentful - Drupal - Einstein - Google Chrome - Google Docs - Highspot - Hootsuite - Keynote - Mailchimp - Marq ... and 27 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Digital Asset Management Software](https://www.softwareadvice.co.uk/directory/1634/digital-asset-management/software) ## Related Categories - [Digital Asset Management Software](https://www.softwareadvice.co.uk/directory/1634/digital-asset-management/software) - [Brand Management Software](https://www.softwareadvice.co.uk/directory/1871/brand-management/software) ## Alternatives 1. [Canva](https://www.softwareadvice.co.uk/software/241577/canva) — 4.7/5 (13266 reviews) 2. [Google Workspace](https://www.softwareadvice.co.uk/software/344998/google-workspace) — 4.7/5 (17519 reviews) 3. [OneDrive](https://www.softwareadvice.co.uk/software/23542/onedrive) — 4.5/5 (12662 reviews) 4. [MyDesigns](https://www.softwareadvice.co.uk/software/523938/MyDesigns) — 4.9/5 (124 reviews) 5. [Kontainer](https://www.softwareadvice.co.uk/software/102530/kontainer) — 4.6/5 (287 reviews) ## Reviews ### "Simple, Intuitive, And Easy To Use" — 4.0/5 > **Dana** | *4 January 2019* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: UI is simple and clean. Easy to select assets to create a job, assign, create a collection, etc. User permission assigning is a simple process, allowing you to grant access to both asset and classification level. Visually easy to browse through classification structure. Connects with Aprimo MRM, carrying over all metadata. Previewing videos and images without needing to click inside a record. Limited number of clicks necessary to navigate to an asset. Mass upload functionality is ridiculously simple. > > **Cons**: Customizing your instance isn't always as simple as you'd think it would be. Multiple clicks and poorly named tools make it difficult to know if you are in the right area. Front page widget placement takes a lot of trial and error. Rarely looks like you set it up to look, requiring multiple edits to achieve required setup. Aprimo acquired ADAM product in the last few years, so they are still rolling out new, common features that were not originally included. ----- ### "Save Your Work" — 5.0/5 > **Verified Reviewer** | *27 May 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like that the program allows us to save content, files, images, etc in one place for the entire company. We use it with my client as a way to track what all of the agencies are producing. Based on your login, it can be set up to tag things for easy access of who worked on what. > > **Cons**: I don't like how many steps there are, it definitely requires a learning period and training. That being said, when following the steps, it does ensure quality of saving materials, rather than just chucking them into the cloud. > > Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company wide session that lasted 3 hours, so its a lot. ----- ### "Using Aprimo" — 3.0/5 > **Verified Reviewer** | *16 May 2019* | Financial Services | Recommendation rating: 5.0/10 > > **Pros**: The dam has been a great tool which is easy to use reporting was also great > > **Cons**: Customer service was not very good and the cost to upgrade forced us to move to a new vendor ----- ### "Safe storage but the UX is lacking" — 4.0/5 > **Verified Reviewer** | *21 October 2021* | Insurance | Recommendation rating: 7.0/10 > > **Pros**: The purpose it fulfills is great. The program is very secure and allows for many features > > **Cons**: The UX is a bit clunky. I wish it were easier to see the status of a project when it wasn't assigned to me. I wish it were easier to see who else is assigned as well. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/241786/aprimo-digital-asset-management) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data