About Meta for Business

Facebook for Business is a social media marketing solution that helps businesses promote products/services and connect with the target audience. The application enables users to design personalized ad formats and pages to drive sales and improve brand awareness among online customers. Facebook for Business allows organizations to create custom Facebook pages with location, name, website address, and contact details and invite customer to connect via the social network. The system automatically notifies the connected people about new updates, posts, videos or promotions and events. Facebook for Business offers various other features such as marketplace, community management, integrated calendar and more.
Meta for Business Software - Facebook for business
Meta for Business Software - Messenger for business
Meta for Business Software - WhatsApp for business
Meta for Business Software - Facebook for business - thumbnail
Meta for Business Software - Messenger for business - thumbnail
Meta for Business Software - WhatsApp for business - thumbnail

Meta for Business pricing

Meta for Business does not have a free version and does not offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
No

Alternatives to Meta for Business

Meta for Business Reviews for UK Users

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
3.7
5 reviews of 2,355 View all reviews
Ali
Ali
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 21/09/2024

Meta Business over all other Content Schedulers

Overall we prefer Meta Business to other content planners/scheduling platforms. Meta also prioritizes pushing content that is scheduled through their proprietary platforms (so this is also good for your content).

Pros

Meta for Business makes it easy to schedule content, especially cross platform Facebook + IG! My favorite feature is that I can change the copy of the caption for the same graphic being posted based on the platform it is posting too! It saves so much time!

Cons

Sometimes the platform experiences little glitches. Our agency has experienced issues with posts not publishing, or posting ancient publishing dates (one time a post published with a 1960's date stamp!!! Cannot make this up). The bugs have become less frequent but we still have check-in our clients content to make sure it is publishing properly!

Alternatives Considered

Planable, Buffer and Loomly

Reasons for Choosing Meta for Business

Meta is much easier to use, and the algorithm prioritizes content from Meta over third party schedulers.

Switched From

Buffer and Hootsuite

Reasons for Switching to Meta for Business

Meta is a free product and has actually developed more advanced features over the years - like their analytics! While bugs still exist, they have improved!
Karel
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 17/11/2024

A must have for online businesses

Pros

Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.

Cons

While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.

Imanol Alfonso
Imanol Alfonso
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
1
Customer Support
1

2
Reviewed on 02/02/2025

It's magic if you can configure it well.

Very bad experience configuring it and good experience once everything works well.

Pros

It's easy to manage the page + instagram communications from the same place.

Cons

Very difficult to integrate everything well. Thousands of options that are really difficult to understand.

Morgan
Morgan
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/12/2024

A well mapped program!

Used several of the metaphor business features integrated with other programs and was very happy with it

Pros

Tons of features all in one program! Efficient! Yeah, I think we do like 568. What’s that that means like in a week will continuously start getting 100. Yeah cause they’re 25 or 15 and so if we do five a day in about a week, we’ll start getting five a day paid.

Cons

I had a few issues with linking payments, but got it figured out

Milagros
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/01/2025

ALL YOU NEED IN ONE PLACE

It allows me to schedule posts or stories so I don't have to be on my phone when posting. It allows me to see how my social media growth is going and also organize my promotions.

Pros

Overall is an application that allows me to have my business organized and everything in just one place.

Cons

It has been giving me problems for about 9 months that have prevented me from being able to correctly synchronize my Instagram with my business's Facebook page. Although I have already seen that it is quite common, it does not take away from how excellent it is.

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