--- description: Review of Customer.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Customer.io | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/4718/customer-data-platform/software) > [Customer.io](/software/231190/customer-io) # Customer.io Canonical: https://www.softwareadvice.co.uk/software/231190/customer-io Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.uk/software/231190/customer-io?page=2) > Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. > > Verdict: Rated **4.7/5** by 87 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 87 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Customer.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$100.00 - **Pricing model**: Usage Based - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Belgium, Brazil, Canada, Cyprus, Denmark, Egypt, France, Germany, Ireland, Israel, Italy, Malta, Mexico, Netherlands, New Zealand, Norway, Russia, South Africa, Sweden, Switzerland and 4 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Audience Targeting - Autoresponders - Behaviour Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Compliance Management ## Integrations (136 total) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... and 121 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software) ## Related Categories - [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software) - [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software) - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.uk/software/171529/gmail) — 4.8/5 (13327 reviews) 2. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.softwareadvice.co.uk/software/5398/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.softwareadvice.co.uk/software/100595/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "I still love customer.io" — 5.0/5 > **Aifton** | *11 January 2026* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: I’m still loving how easy it is to segment out audiences and schedule sins in the platform. Recent AI upgrades have also made work seamless. > > **Cons**: I still wish there was a higher file, upload capacity and more video options for emails, but I understand that different platform have different limitations > > Still overall very positive and I would continue to recommend customer.io to other marketing professionals ----- ### "Review of Customer.io from avid user" — 5.0/5 > **Drew** | *8 June 2023* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: Functionality is really great. It is easy to use, and the flow of setting up campaigns and broadcasts makes perfect sense. I've used the drag and drop as well as uploaded HTML into different campaigns. Testing is good, the omni channel approach all in one section is super helpful. It's built like a marketing manager had a say but a developer and engineer understood all the actual requirements. > > **Cons**: Analytics and the reporting, as mentioned previously. The conversion rate should be more adjustable to show people who entered journeys and converted vs just how many emails were sent and conversions. It makes changing up campaigns a little tougher, but still doable with exports and managing the analytics manually. > > We love it. It surpasses all of the cheaper options and plugs into our product in a way more efficient way. I regularly recommend it to friends in similar sized businesses. ----- ### "Email automation tool" — 3.0/5 > **Shilpa** | *29 September 2019* | Internet | Recommendation rating: 8.0/10 > > **Pros**: I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed. > > **Cons**: It requires a dedicated developer which might not always be possible. There should be a few automated codes. > > I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space. ----- ### "I've been a Customer.io user for ~3 years and would highly recommend it to growing startups" — 5.0/5 > **Beth** | *12 June 2023* | Consumer Electronics | Recommendation rating: 10.0/10 > > **Pros**: Customer.io has evolved so much since I started using it\! In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements. We can either use our data connectors to facilitate lead management but they also have a form connector that makes this process a breeze.I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools. The integrations are really easy to use\!The campaign builder is super flexible and allows us to not only send marketing comms to our users but also to clean up data and use it to automate basic tasks within the platform. Emails are very easy to setup, especially with the ability to save rows and use snippets. This saves us time when creating new content. We also frequently use the display conditions for email as we have different offerings for users in Canada VS the US. This helps us really customize the content to fit the users' needs. > > **Cons**: While Customer.io does offer SMS/mobile messaging, it would be great if they integrated with more companies so we had more options here. ----- ### "The marketing campaign tool for any startup, scaleup or e-commerce that want a reliable tool to work" — 5.0/5 > **Jeremy** | *5 January 2023* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: The UI/UX is really great and intuitive. It comes with a lot of features and different channels. It can be used by many different types of people, from not knowing how to code at all, to more advanced users. Enabling complex possibilities. > > **Cons**: Setting up our dedicated preference center required quite some time and resources. Plus it did break native campaign tracking as well as the native unsubscribe button. But they are coming with a new feature on this side really soon.The second pain is focused on data analysis. There is quite some interesting data point, but it can quickly get tough when you try to extract specific behavior or data point. They know about it and are working also on this big part of the product. ----- Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.uk/software/231190/customer-io?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/231190/customer-io) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data