---
description: Review of Instacart Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Instacart | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Food Delivery Software](/directory/1831/food-delivery/software) > [Instacart](/software/230776/instacart)

# Instacart

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> Instacart is a food delivery platform, which enables grocery stores to manage delivery and online ordering processes for various products across categories such as dairy, baked goods, household essentials, office supplies. beverages and more. Businesses can purchase  Instacart Express Memberships or gift cards in bulk for employees, customers and community members.&#10;&#10;The platform helps customers interact with their shoppers in real-time, add products to the cart and order specific items based on zip code. Grocery stores can display advertisements on Instacart's marketplace, track campaign performance and set up a budget based on custom requirements. Additionally, businesses can showcase products for sale in the form of an online catalog.&#10;&#10;Instacart offers mobile applications for Android and iOS devices, enabling customers to create shopping lists, view food items' nutritional information and more. Pricing is based on the type of order and support is extended via FAQs, phone and email.
> 
> Verdict: Rated **4.0/5** by 48 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 48 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 3.3/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Instacart

## Commercial Context

- **Starting Price**: US$3.99
- **Pricing model**: Flat Rate
- **Pricing Details**: Pricing starts at $3.99 for same-day orders over $35. It varies for one-hour deliveries, club store deliveries, and deliveries under $35.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Delivery Tracking
- Food Delivery Dispatching
- Live Tracking
- Mobile Access
- Online Ordering
- Order Management
- Order Tracking
- Real-Time Monitoring
- Status Tracking

## Category

- [Food Delivery Software](https://www.softwareadvice.co.uk/directory/1831/food-delivery/software)

## Alternatives

1. [DoorDash for Merchants](https://www.softwareadvice.co.uk/software/224452/doordash) — 4.1/5 (188 reviews)
2. [Restroworks Cloud Kitchen Management Software](https://www.softwareadvice.co.uk/software/421389/Restroworks-Cloud-Kitchen-Management-Software) — 4.9/5 (86 reviews)
3. [GrubHub](https://www.softwareadvice.co.uk/software/119107/grubhub) — 4.3/5 (131 reviews)
4. [Owner.com](https://www.softwareadvice.co.uk/software/397734/owner-com) — 4.6/5 (99 reviews)
5. [Slerp](https://www.softwareadvice.co.uk/software/323860/slerp) — 4.9/5 (33 reviews)

## Reviews

### "Easy to use but often problems" — 4.0/5

> **Nicky** | *3 April 2024* | Textiles | Recommendation rating: 8.0/10
> 
> **Pros**: I like that I can shop at multiple stores and have them all picked up oat 1 time.
> 
> **Cons**: I do not like that I pay a monthly fee to use Instacart delivery, and then still pay for delivery charge.
> 
> I usually get my order delivery incorrect. But I also get my orders quickly.

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### "Great Software When All Is Functioning Normally" — 4.0/5

> **Jennifer** | *18 July 2024* | Biotechnology | Recommendation rating: 7.0/10
> 
> **Pros**: I love that we can have our office's perishables delivered from trusted sources and without a trip to the grocery store. Prices are marked up but not unreasonably so.
> 
> **Cons**: The customer service for anything beyond a missing item is atrocious. If you have an order problem, that is usually handled with a few clicks quickly and efficiently. If you are honest and not abusing "missing items" you're credited right away. If you have any problem that involves a human and not AI, it is an endless cycle of being bounced between chats with no substantial answers/fixes. The customer service has made me contemplate canceling once.
> 
> Perfect when all functions as it is supposed to. Atrocious customer service when a human is needed.

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### "Don't shop for this company\!\!" — 1.0/5

> **Rick** | *29 March 2025* | Wine & Spirits | Recommendation rating: 0.0/10
> 
> **Pros**: Nothing, they don't do anything to help you as a shopper.
> 
> **Cons**: They are the most unorganized company I have ever had dealings with\! The batches they put together are so far away from where you shop, it is totally not worth it to do a shop. Some of the batches had me driving for 100 km and only paying $25. I would end up making about $5 after paying for my gas, not even mentioning my time to complete the order. Customer service for the shoppers is a total waste of time. None of the agents know how to fix an issue quickly.
> 
> Terrible experience\! The company owes me $132 for a reimbursment and are not paying me back\! Nobody knows how to get me my money back, and they have now deleted my account and I have no way of talking to anyone.

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### "Online shopping with convenience" — 5.0/5

> **Verified Reviewer** | *23 October 2023* | Medical Practice | Recommendation rating: 9.0/10
> 
> **Pros**: Instacart is very easy to use\! There's different places that are available to shop. What I love most about Instacart is being able to stay in touch the entire time my shopper is shopping for me. I Enjoy being able to add more to my list of I forget something and I enjoy them trying to find something else if the item was unavailable that I requested\!
> 
> **Cons**: The one thing I dislike about Instacart is the different fees. There's fees for delivery service with each order. Which I feel we shouldn't have to pay if you're already a paying member. The other negative factor is the prices are usually a bit higher than if you was to shop yourself, to make up for instacart paying the shoppers. However, isn't that the reason we pay for the service to begin with? Otherwise, why do we pay for the Instacart.
> 
> You can pay by month or pay yearly for instacart delivery\! Its not too expensive, it's definitely cheaper in the long run because you're saving time and gas. My overall experience is fairly good\! Other than the charges for delivery and service fees which being a paid member of Instacart you pay cheaper fees and don't pay for delivery fees if a paid member\! Other than this, it's a wonderful place to use for places available to shop online at. I recommend this to those that are too busy to shop themselves or for those who don't have the means to get to places themselves\!

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### "Shopping with ease" — 5.0/5

> **Antoinette** | *7 May 2023* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: I like the status tracking most because it puts my mind at ease and I'm able to estimate what time my order will arrive.
> 
> **Cons**: Those fees can add up quickly depending on how much shopping is being. For instance, I placed a large order with Shoppers because they had a nice sale going on and my delivery fee was $40. I was ready to cancel my order, but I went ahead and paid for it.
> 
> Overall, the benefits of using Instacart is I don't have to rely on my family to take me shopping nor do I have to do it myself. It makes me feel more independent that I don't have to wait for my daughter to come home and do the grocery shopping. I can just whip out my phone and place an order.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/230776/instacart)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/retail/instacart-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/230776/instacart> |
| en-GB | <https://www.softwareadvice.co.uk/software/230776/instacart> |
| en-IE | <https://www.softwareadvice.ie/software/230776/instacart> |
| en-NZ | <https://www.softwareadvice.co.nz/software/230776/instacart> |

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