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About Salesforce Marketing Cloud
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels.
Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization.
Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud pricing
Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$1,250.00/month.
Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
No
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Salesforce Marketing Cloud Reviews for UK Users
Feature rating
5 reviews of 510
View all reviews
Iyer
- Industry: Transportation/Trucking/Railroad
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 19/09/2024
Salesforce Marketing Cloud - The best in the game!
Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.
Pros
The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.
Cons
Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that
Manuel
- Industry: Entertainment
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4
4
Reviewed on 30/06/2022
For sales and marketing operations, this is a highly valuable tool.
Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing.
Pros
Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches.
Cons
Needs a good deal of technical expertise.
Has a long learning curve
Aspects of operation, a little foresight will save you a lot of headaches.
Alternatives Considered
Zoho CRMReasons for Switching to Salesforce Marketing Cloud
It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased.
Khevana
- Industry: Professional Training & Coaching
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5
5
Reviewed on 23/09/2024
Great Marketing automation tool
We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys
Pros
Great marketing automation tech for complex automation and detailed customer footprint tracking
Cons
It is a complex product and we need to understand the platform before beginning any solution
Sarah
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
0
Features
4
Ease of Use
3
Customer Support
2
3
Reviewed on 03/09/2024
Powerful tool but a steep learning curve
Pros
The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
Cons
Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.
Jayson
- Industry: Real Estate
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
Value for Money
4
Features
5
Ease of Use
2
Customer Support
4
4
Reviewed on 08/06/2024
Marketing Cloud - The best for Sophisticated Email Marketers
I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes.
Pros
This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.
Cons
It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.
