--- description: Review of Sailthru Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Sailthru | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Transactional Email Software](/directory/4325/transactional-email/software) > [Sailthru](/software/228037/sailthru) # Sailthru Canonical: https://www.softwareadvice.co.uk/software/228037/sailthru Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/228037/sailthru?page=2) > Sailthru by Zeta is a marketing automation platform designed to help businesses engage with customers across various channels including email, mobile, and web. It offers a multi-channel personalization solution and enables managers to view customers’ behavioral, purchase and consumer interest data via a unified platform. Sailthru by Zeta allows users to create 360-degree customer profiles and capture both implicit and explicit data across all channels. It lets marketers gain actionable insights, manage personalized content, provide product recommendations and generate custom reports. Pricing is available on request and support is extended via phone, email and other online measures. > > Verdict: Rated **3.9/5** by 11 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 11 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.3/5 | Based on overall reviews | | Value for Money | 3.6/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Zeta Global ## Commercial Context - **Pricing Details**: Individual pricing plans are provided on request. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Action Management - Activity Dashboard - Activity Tracking - Ad hoc Reporting - App Notifications - Audience Targeting - Automated Scheduling - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Behavioural Targeting - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Personalisation - Campaign Planning ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Transactional Email Software](https://www.softwareadvice.co.uk/directory/4325/transactional-email/software) ## Related Categories - [Transactional Email Software](https://www.softwareadvice.co.uk/directory/4325/transactional-email/software) - [Mobile Marketing Software](https://www.softwareadvice.co.uk/directory/4398/mobile-marketing/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Push Notifications Software](https://www.softwareadvice.co.uk/directory/4260/push-notifications/software) - [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software) ## Alternatives 1. [Campaign Monitor by Marigold](https://www.softwareadvice.co.uk/software/127246/campaign-monitor) — 4.5/5 (505 reviews) 2. [Cheetah Digital](https://www.softwareadvice.co.uk/software/502322/Cheetah-Messaging) — 3.0/5 (1 reviews) 3. [Selligent](https://www.softwareadvice.co.uk/software/155125/selligent) — 4.6/5 (15 reviews) 4. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17572 reviews) 5. [Marketo Engage](https://www.softwareadvice.co.uk/software/21522/marketo-engage) — 4.3/5 (710 reviews) ## Reviews ### "Our company uses Sailthru to create information on the effectiveness of ads in our e-newsletters" — 5.0/5 > **LINDA** | *28 December 2021* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: We were capable to fulfil the majority of our objectives as a full mailing platform even without requirement for extra IT or product design personnel. It enables us to provide precise and thorough information to our clients, allowing them to make smart judgments about which publications and days of every week work greatest for business. Sailthru is incredibly useful to our team because we conduct a lot of reviewing. > > **Cons**: Sailthru is ideal for anybody who need thorough and accurate reports to clients or teammates. Nonetheless, it is less suited when seeking for engagements and interactions, because we generally have to utilize OpenX to get such data. > > Sailthru gives the most information of any solution I have tried before. It enables us to tailor analyses to the individual customer and the data the customer wants. Sailthru enables us to produce statistics from numerous accounts, so it can be used for all parts of our organization. ----- ### "ESP for scaled newsletter sends" — 4.0/5 > **Sasha** | *9 August 2023* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: Analytics is more or less understandable > > **Cons**: Customer support, sophisticated coding is not guided / supervised. There are no automated reports ----- ### "Unsatisfied with reliability of product & customer service" — 1.0/5 > **Tobias** | *5 December 2014* > > The feature set seems (and is) very good - split-testing transactional emails; very intuitive email nudge systems; personalized send time; etc. We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days. That's an absolute deal-breaker in my opinion for an email marketing tool, paired with the fact that they are not seeing that as a problem and are not willing to work with you on considerations for their fall outs. It takes their support/sales staff at times week to get back to you. ----- ### "Excellent platform for email marketing with advance automation and analytics" — 4.0/5 > **Chhaya** | *27 September 2021* | Food Production | Recommendation rating: 6.0/10 > > **Pros**: Sailthru is an excellent platform for email marketing and automation with advance analytics feature. We can build email templates using drag and drop feature. Sailthru supports dynamic email content. The user intefaceis great > > **Cons**: \*customer support take more time then usual to solve issues \*Limited condition available for list segmentation \*Email templates builder is poor ----- ### "Not Bad made job easier\!" — 4.0/5 > **Mel** | *31 March 2019* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: I loved being able to build have everything together and use it simultaneously. I was able to keep track of my customers so much easier. > > **Cons**: It seem to slow down my system. It was boggy ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/228037/sailthru?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/228037/sailthru) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data