--- description: Review of Bitly Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Bitly | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [URL Shortener Software](/directory/4420/url-shortener/software) > [Bitly](/software/219841/bitly) # Bitly Canonical: https://www.softwareadvice.co.uk/software/219841/bitly Page: 1 / 53\ Next: [Next page](https://www.softwareadvice.co.uk/software/219841/bitly?page=2) > Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol secure (HTTPS) and protect them against third-party breaches. Managers can gain insights into link metrics such as click-through rates, most referred channels and geographical data on a unified interface. Bitly provides an auto-branding feature, which allows teams to create shortened links with custom domains. Additionally, supervisors can change and update the destination of links and redirect old URLs. Bitly offers an application programming interface (API), which lets businesses integrate the system with several third-party applications such as Salesforce, Twilio, Khoros, Adobe, Sprinklr and more. Pricing is based on monthly and annual subscriptions and support is extended via email, knowledge base and an online contact form. > > Verdict: Rated **4.8/5** by 1295 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1295 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bitly - **Location**: New York, US ## Commercial Context - **Starting Price**: US$35.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Campaign Analytics - Campaign Management - Custom Domains - Customisable Branding - Dashboard - Data Import/Export - For Marketing and Advertising - Link Analytics - Link Editing - Link Management - Link Sharing - Link Shortening - Multi-Channel Marketing - QR Codes - Tag Management - Third-Party Integrations - URL Customisation ## Integrations (3 total) - Khoros Marketing - Sprinklr - Twilio ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [URL Shortener Software](https://www.softwareadvice.co.uk/directory/4420/url-shortener/software) ## Related Categories - [URL Shortener Software](https://www.softwareadvice.co.uk/directory/4420/url-shortener/software) - [Link Management Software](https://www.softwareadvice.co.uk/directory/4299/link-management-tools/software) ## Alternatives 1. [TLinky](https://www.softwareadvice.co.uk/software/425862/tlinky) — 4.7/5 (167 reviews) 2. [lc.cx](https://www.softwareadvice.co.uk/software/215140/lc-cx) — 4.9/5 (29 reviews) 3. [Veshort](https://www.softwareadvice.co.uk/software/380218/veshort) — 5.0/5 (9 reviews) 4. [Recut](https://www.softwareadvice.co.uk/software/352072/recut) — 4.8/5 (9 reviews) 5. [Rebrandly](https://www.softwareadvice.co.uk/software/306764/rebrandly) — 4.6/5 (58 reviews) ## Reviews ### "Secure and best software for shortening and customising links\!" — 4.0/5 > **Priya** | *28 February 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: It is a very good and safe platform for shortening the links. I can shorten, share and manage any links using Bitly effortlessly. It also offers features like customisation of links. It has eased my work alot by removing the unnecessary symbols and letters from the links. > > **Cons**: There is some difficulty while contacting the customer support team. Moreover, they respond very slowly which was very challenging issue for me. They took many days to resolve my problem. > > My overall experience with this software is amazing. It has helped me the most in my projects. ----- ### "Bitly is an effective and efficient to for every operator in the Online Space." — 5.0/5 > **Ibrahim** | *28 September 2022* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: It is simple and timesaving, user friendly, with excellent tracking capability. You can get well driven data analysis to evaluation performance on all your link > > **Cons**: The only thing is the custom domain is not in the free plan. > > My experience has been positive, and I would recommend this software to everyone. ----- ### "Fantastic tool to clean up long links" — 5.0/5 > **Jamie** | *13 April 2024* | Design | Recommendation rating: 10.0/10 > > **Pros**: Bitly creates an easy solution for customer links. It's clean and makes my product listings look more professional. > > **Cons**: I feel like the Bitly interface has gotten visually more confusing, but still certainly easy enough to navigate. ----- ### "Bitly is the best url shortly shortening service even with free account" — 5.0/5 > **Nadish** | *26 May 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :) > > **Cons**: The least that I like about Bitly is that I cannot use my custom domain with free account :( > > I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :) ----- ### "Shorten URLs With Bitly, Quickly\!" — 4.0/5 > **JAZE** | *3 September 2021* | Architecture & Planning | Recommendation rating: 8.0/10 > > **Pros**: On the Bitly dashboard, I can not only monitor the links I've created, but I can actually see how many times a link has been clicked as well as who may have referred my link to get clicks which is great if you're into gathering stats like that. > > **Cons**: From doing in depth research, it seems as though I am better off buying my own domain for the price I am paying on their Basic plan. I could set up Google Analytics to gain all those reports they give me and still walk away with a bit of a saving to be quite honest. So maybe the subscription fee shouldn't be too high. > > I think I am going to stick to the free plan for future use. It is still viable to use their service but since it's just for part-time affiliate marketing, that Basic paid plan seems like a bit of an overkill for me now. ----- Page: 1 / 53\ Next: [Next page](https://www.softwareadvice.co.uk/software/219841/bitly?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/219841/bitly) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data