ActiveCampaign

4.6
Overall rating
Reviews

4.6
Overall rating
Reviews

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
ActiveCampaign Software - Dashboard
ActiveCampaign Software - Automation
ActiveCampaign Software - Contacts
ActiveCampaign Software - Deals
ActiveCampaign Software - Reports
ActiveCampaign Software - Integration
ActiveCampaign video
ActiveCampaign Software - Dashboard - thumbnail
ActiveCampaign Software - Automation - thumbnail
ActiveCampaign Software - Contacts - thumbnail
ActiveCampaign Software - Deals - thumbnail
ActiveCampaign Software - Reports - thumbnail

ActiveCampaign pricing

ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$15.00/month.

Starting Price:
US$15.00/month
Free Version:
No
Free trial:
Yes

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ActiveCampaign Reviews for UK Users

Feature rating

Value for Money
4.4
Functionality
4.5
Ease of Use
4.2
Customer Support
4.4
5 reviews of 2,377 View all reviews
Saskia
  • Industry: Restaurants
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/08/2023

Highly recommended, user-friendly, and helpful

We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

Pros

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

Cons

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

4
Reviewed on 15/02/2024

Robust email marketing platform with sales tools

Good, only wish the connection would be faster.

Pros

Be able to have your email marketing and sales follow-ups in one place, not having to switch between platforms, and therefore you're sure you always have all the data at one place.

Email campaigns are easy to set up, as well as the automations.

Cons

It's sometimes very laggy, especially the email builder and the automations. I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server.

Alternatives Considered

Keap

Switched From

Mailchimp
Francesco
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Features
5
Ease of Use
3
Customer Support
3

3
Reviewed on 05/01/2024

Used to be best in class: now they're somewhat lagging behind

WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However:
- the prices have gone up consistently without a serious improvement in features
-despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign.

Pros

The automation management system is really one of the best on the market.
As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

Cons

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

Alternatives Considered

Mailchimp Transactional Email, Klaviyo and Mailchimp

Reasons for Choosing ActiveCampaign

couldn't meet our client's ecommerce needs.

Switched From

Mailchimp
Leo
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/11/2023

active campaign an excellent ally

Pros

its simplicity of use despite its infinite functions

Cons

I like nothing about every feature, I really like it

Samuele
  • Industry: Environmental Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/01/2024

Impressive

Pros

I recently had the pleasure of using ActiveCampaign for my business, and I can't express enough how impressed I am with its excellent functionality, clear and attentive onboarding process, and impeccable customer service.

Cons

at the moment I have not encountered any problems

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