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description: Review of Influ2 Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Influ2 | Reviews, Pricing & Demos - SoftwareAdvice GB
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# Influ2

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> Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.

Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who’s actually interested. Influ2 removes that blind spot by letting you target, engage, and measure impact at the contact level across the entire buying journey.

Influ2’s contact-level advertising lets teams define who to target using sales activity, pipeline stages, and any other CRM data your team tracks to align with sales priorities. Deliver ads to just those people across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills (CCPA- and GDPR-compliant).

Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, third-party content consumption, social activity, and ad engagement. These signals are shown with context (e.g., which topics each person is interested in) and can be pushed directly into sales workflows, so reps know who to prioritize and what to say.

In addition to targeting and intent, Influ2 lets teams create contact-level buyer journeys. Marketing can control which ads are shown based on each person’s engagement and sales stage, so every buying group member sees content that reflects where they actually are in the decision process—not where an account score says they should be.

Measuring ABM performance is also easier in Influ2. Instead of vague attribution models, Influ2’s reporting makes revenue impact clear by showing how specific contact-level engagements influence pipeline, sales conversion rates, and closed revenue.

Influ2 is commonly used by ABM leaders, demand generation teams, growth marketers, and revenue marketers who share ownership of pipeline and revenue. By giving every team access to the same contact-level insights, Influ2 helps Marketing and Sales stay aligned throughout the buying journey.

180+ enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.
> 
> Verdict: Rated **4.9/5** by 7 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 7 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Influ2
- **Founded**: 2017

## Commercial Context

- **Pricing model**: Usage Based
- **Pricing Details**: Pricing is based on the number of people reached.
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Argentina, Australia, Austria, Bahrain, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Chile, Colombia, Croatia, Cyprus, Czechia, Denmark, Ecuador and 61 more

## Features

- Activity Dashboard
- Alerts/Notifications
- Behaviour Tracking
- CRM
- Campaign Management
- Campaign Personalisation
- Data Synchronisation
- Engagement Tracking
- For Sales Teams/Organizations
- Lead Nurturing
- Lead Qualification
- Multi-Channel Data Collection
- Personalisation
- Prospecting Tools
- Reporting & Statistics
- Reporting/Analytics
- Target Account Identification

## Integrations (6 total)

- Dynamics 365
- HubSpot CRM
- Marketo Engage
- OutreachCRM
- SalesLoft
- Salesforce Platform

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Account Based Marketing Software](https://www.softwareadvice.co.uk/directory/4394/account-based-marketing/software)

## Related Categories

- [Account Based Marketing Software](https://www.softwareadvice.co.uk/directory/4394/account-based-marketing/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)
- [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software)
- [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software)
- [Sales Enablement Software](https://www.softwareadvice.co.uk/directory/595/sales-enablement/software)

## Alternatives

1. [Pipedrive](https://www.softwareadvice.co.uk/software/321306/pipedrive) — 4.5/5 (3042 reviews)
2. [Cognism](https://www.softwareadvice.co.uk/software/175843/cognism) — 4.7/5 (255 reviews)
3. [Jobin.cloud](https://www.softwareadvice.co.uk/software/334117/jobin-cloud) — 4.7/5 (172 reviews)
4. [Lusha](https://www.softwareadvice.co.uk/software/330388/lusha) — 4.0/5 (397 reviews)
5. [EngageBay CRM](https://www.softwareadvice.co.uk/software/83835/engagebay) — 4.7/5 (907 reviews)

## Reviews

### "Best sales boost\!" — 5.0/5

> **Elena** | *11 April 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to identify hot deals and whom our sales team should contact first.
> 
> **Cons**: More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.
> 
> It was a pleasant surprise for our sales team\!

-----

### "Excellent B2B Target Marketing Tool" — 5.0/5

> **Martha** | *26 January 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals.
Service: The account team is so helpful and wonderful to work with.
> 
> **Cons**: The solution would be even better if we were able to see activity real time.
> 
> With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.

-----

### "New ABM Tactic, People based Ads" — 4.0/5

> **Verified Reviewer** | *26 January 2021* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.
> 
> **Cons**: There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy
> 
> Great on boarding experience and on going support.

-----

### "Amazing person-based ads tool\!" — 5.0/5

> **Valeria** | *3 April 2019* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Ability to see report for every person\! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot\!
> 
> **Cons**: It would help to have templates for banners.
> 
> Amazing tool, looking forward to using it more\!

-----

### "ABM on steroids" — 5.0/5

> **Verified Reviewer** | *8 November 2020* | Internet | Recommendation rating: 8.0/10
> 
> **Pros**: Our use case is generating awareness among prospects before outreach to bigger clients. Influ2 is special compared to other ABM solutions as we can actually target specific prospects. 
The software also is quite intuitive to use (persona targets, ad formats, ...) and easy to implement.
> 
> **Cons**: We are still about to see if the personalized approach is actually generating a positive ROI. In that context, what would and influ2 does not offer currently is to get benchmarks on how well our ABM is performing.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/209365/influ2)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/influ2-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/209365/influ2> |
| en-GB | <https://www.softwareadvice.co.uk/software/209365/influ2> |
| en-IE | <https://www.softwareadvice.ie/software/209365/influ2> |
| en-NZ | <https://www.softwareadvice.co.nz/software/209365/influ2> |

-----

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