--- description: Review of Socital Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Socital | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Socital](/software/200701/socital) # Socital Canonical: https://www.softwareadvice.co.uk/software/200701/socital Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/200701/socital?page=2) > Socital is a marketing platform that helps e-commerce businesses to generate more leads and boost sales with smart pop-ups and bars. Socital provides a unique set of tools for data collection, email database segmentation, conversion optimization, targeting, and personalization. Any marketer can install, configure, and use Socital without coding. A wide range of triggers and targeting rules helps marketers target website visitors based on their behavior with a relevant message and encourage them to take a desirable action. Any time marketers can reach out to first-time visitors, returning customers, visitors who abandoned their carts, then specific keyword queries, specific URL queries, and more. This platform offers email database segmentation. Marketers can upload, analyze, and segment their email database based on information they have about their customers - age, gender, and interests. It allows marketers to measure their campaigns’ performance. Real-time insights facilitate interpretation and analysis, helping them to make smarter decisions and further improve conversion rates. Socital integrates with hundreds of services and marketing tools in a few clicks. > > Verdict: Rated **4.8/5** by 23 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 23 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Socital - **Location**: London, UK - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$29.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Free trial available, then pricing as follows Monthly billing: ACCELERATE = $29.00 GROWTH = $69.00 PRO = $179.00 ENTERPRISE = $349.00 Annual billing: (save 10%) ACCELERATE = $26.00 / month GROWTH = $62.00 / month PRO = $161.00 / month ENTERPRISE = $314.00 / month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Andorra, Argentina, Australia, Austria, Belarus, Belgium, Brazil, Bulgaria, Canada, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar and 40 more ## Features - A/B Testing - API - Abandoned Cart Saver - Account Based Marketing - Activity Dashboard - Behavioural Targeting - Business Card/Badge Scanning - Campaign Management - Campaign Segmentation - Contact Database - Content Analytics - Contextual Targeting - Conversion Tracking - Customer Profiles - Customisable Templates - Dashboard - Data Extraction - Data Import/Export - Email Management - Email Marketing ## Integrations (13 total) - Adobe Commerce - Campaign Monitor by Marigold - ContactPigeon - Klaviyo - LinkedIn for Business - Mailchimp - Meta for Business - Moosend - Pabbly Connect - PrestaShop - Twitter/X - UseINBOX - WooCommerce ## Support Options - Email/Help Desk - Phone Support - Chat ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [Lead Capture Software](https://www.softwareadvice.co.uk/directory/3533/lead-capture/software) ## Alternatives 1. [GMass](https://www.softwareadvice.co.uk/software/362051/gmass) — 4.8/5 (1366 reviews) 2. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17572 reviews) 3. [Luigi's Box](https://www.softwareadvice.co.uk/software/355375/luigis-box) — 4.9/5 (110 reviews) 4. [Marketo Engage](https://www.softwareadvice.co.uk/software/21522/marketo-engage) — 4.3/5 (710 reviews) 5. [Emma by Marigold](https://www.softwareadvice.co.uk/software/426694/emma-by-marigold) — 4.2/5 (156 reviews) ## Reviews ### "Easy - Fast - Efficient" — 5.0/5 > **Christos** | *16 June 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: You can try everything you can imagine presenting a product, a big discount, have the abandoned cart reduced and most important convert anonymous visitors to paying customers\! You collect data from your clients that help you categorize them by their interests, gender, name etc. Integration with other apps..you just press a button\! > > **Cons**: At this moment i have nothing to say. ----- ### "Must have e-commerce tool" — 5.0/5 > **Thomas** | *14 January 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I have been using Socital for the past two years and it is now my goto onsite personalisation platform for all of my clients. Socital helps us to grow our email audience faster whilst improving conversion rate and reducing cart abandonment. With one client, we increased conversion rate by 50% overnight just by switching over to Socital for our email capture. > > **Cons**: Features I'd like to see: - Agency version (manage multiple clients / domains from one account) - Split testing features > > Socital has been fantastic for all of my clients, the team at Socital are brilliant and do everything they can to help make all of our campaigns successful. ----- ### "Socital, popup for e-commerce" — 4.0/5 > **Dunia** | *13 July 2021* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Socital is a popup builder aimed primarily at ecommerce platforms. It is a Saas product that allows online sellers to create a wide variety of popups and notifications, and then manage them through a single control panel. I especially like that it has a wide variety of pre-designed templates that are very ecommerce oriented but that you can use in a wide variety of cases. Another advantage of using Socital is that it allows you to incorporate the facebook subscription from the same popup. > > **Cons**: I think Socital could have a nicer design. I mean, it is easy to work in the platform, but it lacks the fluidity of other interfaces like Convertbox. Another point where I think they should improve is the integration through webhooks. Currently it does not allow a webhook for each campaign, but the same one is used for all of them. > > Socital is a good alternative if you need to add popups to e-commerce platforms. If you need to use this type of tool on other types of websites, I do not recommend it. There are better alternatives on the market. ----- ### "Brilliant software for personalised ads" — 5.0/5 > **Verified Reviewer** | *3 January 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: My business has quite varied traffic sources, so being able to personalise ads dependent on source has been incredibly useful. We have seen a great increase in conversions and the data has proven really useful for our other campaigns. > > **Cons**: As this is the first time I have used this kind of software before, a stronger onboarding experience could have made my experience better. However, their customer service team are very friendly and always there to help - so nothing to complain about really. > > A fantastic product so far - looking forward to expanding my relationship with them, ----- ### "Great Marketing Platform" — 5.0/5 > **Verified Reviewer** | *7 December 2018* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Increase Email Database Improve Newsletter Open Rate/Click Rate/Conversions Great Customer Service > > **Cons**: Improve Users Data Captured from their emails. > > Increase Email Database with Targeted Users and Potential Customers. 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