--- description: Review of AppsFlyer Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: AppsFlyer | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Click Fraud Software](/directory/4263/click-fraud/software) > [AppsFlyer](/software/196837/appsflyer) # AppsFlyer Canonical: https://www.softwareadvice.co.uk/software/196837/appsflyer Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/196837/appsflyer?page=2) > AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.07 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Contact AppsFlyer for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Click Fraud Software](https://www.softwareadvice.co.uk/directory/4263/click-fraud/software) ## Related Categories - [Click Fraud Software](https://www.softwareadvice.co.uk/directory/4263/click-fraud/software) - [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software) - [Mobile Marketing Software](https://www.softwareadvice.co.uk/directory/4398/mobile-marketing/software) - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Alternatives 1. 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[Adobe Analytics](https://www.softwareadvice.co.uk/software/353651/adobe-analytics) — 4.5/5 (236 reviews) ## Reviews ### "Most complete MMP solution in the app market" — 4.0/5 > **Rafael** | *3 August 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more. > > **Cons**: Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform. > > Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting. ----- ### "Appsflyer Rock || Everyone Shock : )" — 5.0/5 > **Piyush** | *5 August 2024* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events. > > **Cons**: Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here. > > My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform. ----- ### "New Updates" — 3.0/5 > **SANU** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: New addition of functions and updates on the Appsflyer. > > **Cons**: Technical glitch shown when we download the files. ----- ### "Excellent tracking tool" — 4.0/5 > **Pedro** | *5 August 2024* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: That you can track every app event and identify useless events with protect360 > > **Cons**: I would like to improve audience exporting options > > It is a great and complete platform to work with ----- ### "best MMP i have worked with" — 5.0/5 > **Mohammed** | *24 July 2024* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: The implementation of Appsflyer is done so easily and the support is awesome. > > **Cons**: it's complicated to setup SKAN for IOS apps ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/196837/appsflyer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/196837/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data