--- description: Review of AppsFlyer Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: AppsFlyer | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Click Fraud Software](/directory/4263/click-fraud/software) > [AppsFlyer](/software/196837/appsflyer) # AppsFlyer Canonical: https://www.softwareadvice.co.uk/software/196837/appsflyer Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/196837/appsflyer?page=2) > AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Click Fraud Software](https://www.softwareadvice.co.uk/directory/4263/click-fraud/software) ## Related Categories - [Click Fraud Software](https://www.softwareadvice.co.uk/directory/4263/click-fraud/software) - [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software) - [Mobile Marketing Software](https://www.softwareadvice.co.uk/directory/4398/mobile-marketing/software) - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Alternatives 1. [OneSignal](https://www.softwareadvice.co.uk/software/269313/onesignal) — 4.7/5 (106 reviews) 2. [Xtremepush](https://www.softwareadvice.co.uk/software/166393/xtremepush) — 4.5/5 (55 reviews) 3. [HubSpot Marketing Hub](https://www.softwareadvice.co.uk/software/119437/hubspot-marketing-hub) — 4.5/5 (6251 reviews) 4. [CleverTap](https://www.softwareadvice.co.uk/software/166084/clevertap) — 4.4/5 (59 reviews) 5. [AWeber](https://www.softwareadvice.co.uk/software/21838/aweber) — 4.4/5 (323 reviews) ## Reviews ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 August 2024* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Cons**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "RoastingTechnologies Ltd Review Appsflyer" — 5.0/5 > **Ilko** | *4 August 2024* | Entertainment | Recommendation rating: 5.0/10 > > **Pros**: The Dashboard is easy, it's quite simple to implement and run CPE Campaigns > > **Cons**: The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action > > I would say good, but it can be better if the pricing is lowered ----- ### "New Updates" — 3.0/5 > **SANU** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: New addition of functions and updates on the Appsflyer. > > **Cons**: Technical glitch shown when we download the files. ----- ### "The market leader of MMP" — 5.0/5 > **Bharat** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns > > **Cons**: Unavailability of Activity dashboard for Agency accounts > > Good. Very satisfied with the overall product. ----- ### "best MMP i have worked with" — 5.0/5 > **Mohammed** | *24 July 2024* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: The implementation of Appsflyer is done so easily and the support is awesome. > > **Cons**: it's complicated to setup SKAN for IOS apps ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/196837/appsflyer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/196837/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data