--- description: Review of Brandwatch Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Brandwatch | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/4292/influencer-marketing/software) > [Brandwatch](/software/191170/brandwatch) # Brandwatch Canonical: https://www.softwareadvice.co.uk/software/191170/brandwatch Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.uk/software/191170/brandwatch?page=2) > Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions. The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available. Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.softwareadvice.co.uk/directory/4292/influencer-marketing/software) ## Related Categories - [Image Recognition](https://www.softwareadvice.co.uk/directory/4766/image-recognition-software/software) - [Social Media Monitoring Software](https://www.softwareadvice.co.uk/directory/4221/social-media-monitoring/software) - [Influencer Marketing Software](https://www.softwareadvice.co.uk/directory/4292/influencer-marketing/software) - [Web Analytics Tools](https://www.softwareadvice.co.uk/directory/4142/web-analytics/software) - [Natural Language Processing (NLP) Software](https://www.softwareadvice.co.uk/directory/4412/nlp/software) ## Alternatives 1. [YouScan](https://www.softwareadvice.co.uk/software/310323/youscan) — 4.9/5 (119 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.co.uk/software/119437/hubspot-marketing-hub) — 4.5/5 (6242 reviews) 3. [Infegy Atlas](https://www.softwareadvice.co.uk/software/126196/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprout Social](https://www.softwareadvice.co.uk/software/423495/sprout-social) — 4.4/5 (607 reviews) 5. [Salesforce Marketing Cloud](https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm) — 4.2/5 (530 reviews) ## Reviews ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 January 2024* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Cons**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Strong customization, complex UX" — 4.0/5 > **Quinlyn** | *28 April 2026* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases. Our customer service rep has always been responsive and willing to help tackle issues. > > **Cons**: Customization comes at the cost of complexity. This is not a tool I feel could be effectively leveraged by a non-technical persona. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *31 October 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Cons**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 August 2021* | Market Research | Recommendation rating: 7.0/10 > > **Pros**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Cons**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- ### "Great but Pricy" — 5.0/5 > **Saffron** | *27 July 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use. > > **Cons**: The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line > > I loved Brandwatch as a tool. I wish we ultimately chose it ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.uk/software/191170/brandwatch?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/191170/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data