OptimalSort is a user testing solution that helps businesses register participants, conduct surveys, and analyze results to optimize user experience across business websites. With the card sorting methodology, study participants can categorize information to generate insights into how individuals conceptualize, group and label products and ideas.
OptimalSort enables staff members to conduct participant screening based on custom criteria, such as age range, occupation status, education, and gender. It lets employees create post-study questionnaires in several formats, including drop-down, matrix, multiple-choice, checkbox selection, and rankings. Business leaders can generate real-time data visualizations and analytics to gain insight into study results. Additionally, it allows team members to create sorting cards with images, descriptions, labels, and pre-defined categories.
OptimalSort allows organizations to integrate the platform with third-party participant recruitment panels. It is available for free and on monthly or annual subscriptions. Support is extended via live chat, documentation, email and other measures.