About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage contacts and leads, gaining valuable insights into the business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients.
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - HubSpot CRM track interactions
HubSpot CRM Software - HubSpot CRM email
HubSpot CRM Software - HubSpot CRM lead timeline
HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline - thumbnail
HubSpot CRM Software - HubSpot CRM track interactions - thumbnail
HubSpot CRM Software - HubSpot CRM email - thumbnail
HubSpot CRM Software - HubSpot CRM lead timeline - thumbnail

HubSpot CRM pricing

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$20.00/month.

Starting Price:
US$20.00/month
Free Version:
Yes
Free trial:
Yes

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Browse HubSpot CRM Reviews

4,341 of 4,341 reviews
Sort by:
Peter
Peter
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/01/2025

Great all-in-one CRM, but setting up can take some work!

The experience has been good;. It's easy to use, but setting it up took a while. Once you have it set up how you want, it's fantastic.

Pros

Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Cons

It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.

Arshad
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 27/01/2025

HubSpot in Review

Overall a great CRM & business automation & data integration tool. Definitely delivers huge value to a business. With the right planning regarding regarding package and users, ROI can be positive.

Pros

Feature available are extensive and is an all inclusive software that can manage most if not all required business requirements.

The interface is also amazing and highly intuitive

Cons

The pricing is quite high especially coming from a South African billing perspective.

Understanding the different packages and pricing options can be difficult.

Vik
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
4

3
Reviewed on 20/02/2025

Powerful tool with a challenging UX

Overall, Hubspot gets the job done and has some very powerful functionality. However, for the pricepoint it would be really amazing if their interface was more usable.

Pros

Once Hubspot has been set up, you can complete most needed CRM functions from their platform. The email plug in is great!

Cons

The user interface for Hubspot is not very user friendly, and can be hard to navigate.

Derek
  • Industry: Transportation/Trucking/Railroad
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/03/2025

Hubspot On the Spot

To date, the Hubspot team has been a great partner in review to implementation. They are supportive and willing to go the extra mile to help you get what you need to achieve your end goals.

Pros

Hubspot offered us a ton of options for customization/personalization that was already built in. Also we were not nickel and dimed like other CRM packages. While you do have to pick add-on modules for your needs past the free trial, that is to be expected. I see many reviews complaining about that. All of them do that.

Cons

I wish that Hubspot had their own onboarding team instead of having to look for a specialty company. It would feel more streamlined.

Alternatives Considered

Dynamics 365, Salesforce Sales Cloud and SugarCRM

Reasons for Switching to HubSpot CRM

Price, function, customization, features, our integration software is not availble in the list, but we did integrate with a 3rd party software which a key decision maker for us as well
Vikas
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 22/02/2025

Amazing value and great free tiers across the product.

The free plan has more than enough to be a capable CRM

Pros

Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and Pabbly

Cons

Outside of the free tier the pricing gets very expensive

Alternatives Considered

Plutio, Agiled and monday.com

Reasons for Switching to HubSpot CRM

Hubspot is legendary; everyone knows of it, and it integrates with so many other Apps.
Luke
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 27/02/2025

Excellent CRM and Integrations

Excellent overall. I feel like they have taken care and pride in building the software to appeal to multiple skills.

Pros

Hubspot had great features even on a free plan. The more I upgraded, the more automated the software became. The ease of use with the CRM was great and I loved how HubSpot was able to integrate seamlessly with other software.

Cons

I was not a fan of the email marketing as it was extremely expensive for what it did.

Lucas
  • Industry: Computer & Network Security
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
5

4
Reviewed on 24/02/2025

Full-Service CRM

It really provided me with everything I need. It's a very complex, but also flexible product.

Pros

It's a very complete CRM package with lots of opportunties.

Cons

It can be complex to set-up in a correct way. Building the right "Hubspot foundation" to work on for the next several years is very important.

Imanol
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 30/01/2025

It's a great CRM so start your business

I started working with HubSpot CRM but finally we jumped to Salesforce

Pros

It is very easy to start using it and to integrate with the different social networks.

Cons

Confusing Module Packages and Additional Costs

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

We finally jumped to salesforce due to some tools that we need and only exists in Salesforce Platform.
Michael Herbert
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 27/01/2025

The interface is simple and intuitive

It’s easy to use, and it really helps teams stay organized and connected

Pros

I like how well it integrates with other HubSpot tools, making collaboration between sales, marketing, and service teams feel seamless

Cons

It takes some extra effort to customize everything for teams with more specific or complex needs.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/02/2025

About Hub Spot CRM

The user-friendly interface makes it easy to get started, even for beginners.

Pros

HubSpot CRM have good user friendly interface,excellent customer support.

Cons

in Hub Spot CRM have limited fratures in free plan

Brian
  • Industry: Law Practice
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/11/2024

HubSpot CRM is our custom dream home - housing all of the essentials.

We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and features, automation, workflows, internal noting, task assignment and more!

Pros

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Cons

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot met all of our objectives and was price aligned!
Brian
  • Industry: Aviation & Aerospace
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 06/10/2024

Best CRM for Startups

Hubspot CRM, has probably been the best CRM solution I've used to date. Its easy to set up, and although there are some annoyances with teir pricing/addons, the system itself is great for companies big and small. Ive mainly used in a startup and it was one of the best investments we made.

Pros

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Cons

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

Reasons for Switching to HubSpot CRM

The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.
Damon
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/09/2024

HubSpot is the go-to CRM for simplicity and for all the bells and whistles

HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.

Pros

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered

ClickUp

Reasons for Choosing HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From

ClickUp

Reasons for Switching to HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot
James
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/09/2024

King of CTMs for a Reason

Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.

Pros

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Cons

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Ryan
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/09/2024

Best CRM for all. Easy and FREE too.

Very successful and easy to use. Greatly increased sales and made it much easier to manage clients and stay ahead of the game with relevant notes and details about each job.

Pros

It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.

Cons

Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.

Alternatives Considered

monday CRM

Reasons for Switching to HubSpot CRM

Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.
Leo
  • Industry: Venture Capital & Private Equity
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 14/02/2024

Best CRM lots of money can buy

Pros

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Cons

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

G-Anne
G-Anne
  • Industry: Logistics & Supply Chain
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 25/10/2024

User-Friendly CRM

Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface, especially with its advanced dashboard, but there are a few limitations in sequence reporting and re-enrollment that could be improved for more efficiency.

Pros

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Cons

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Erinn
  • Industry: Accounting
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 17/10/2024

HubSpot CRM is a wonderful tool to utilize client information and data

Overall HubSpot CRM is so nice to be able to link phone calls, text, emails and also see proposal amounts, what type of client they are and their contact information all in one place and as well as your co workers are able to go in and look/listen to what has been discussed.

Pros

What I like about Hubspot is that is can hold several pieces of information about a client all in one spot. Having a place where you can look and see almost everything is great and it links different integrations.

Cons

There isn't really any cons other than if you are not using the free version to utilize all the tools then the price could add up quickly.

Joshua
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/07/2024

HubSpot makes automated follow up and outreach easy for every member of your team

My experience with HubSpot has been wonderful. It's one of the best CRM tools that I've used before and really offers all the things you would need for your marketing team.

Pros

HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.

Cons

Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.

Aaryaman
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 17/10/2024

Efficient CRM for Small to Mid-Sized Teams

HubSpot CRM is an excellent tool for small to medium-sized businesses, providing powerful features for sales and marketing alignment.

Pros

The user-friendly interface makes managing customer data and tracking interactions seamless.

Cons

Limited customization options for more complex workflows can be restrictive.

Lucien
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/05/2024

Hubspot is a industry leading CRM and a must for fast scaling businesses

Absolutely fantastic and highly recommend. Hubspot has scaled from 4 of us to over 200 and they are constantly innovating.

Pros

We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.

Cons

The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.

Alternatives Considered

Salesforce Sales Cloud
Verified Reviewer
  • Industry: Staffing & Recruiting
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 12/03/2024

"Empowering Growth: A Comprehensive Review of HubSpot CRM"

HubSpot CRM generally offers a positive experience with its user-friendly interface, comprehensive features, and effective automation tools, helping businesses streamline their sales and marketing processes efficiently.

Pros

The intuitive interface, comprehensive features, and robust automation capabilities are what I liked most about HubSpot CRM.

Cons

One drawback I found with HubSpot CRM is that some advanced features may require additional payment beyond the free version, which could be a limitation for budget-conscious users or smaller businesses.

Julijana
Julijana
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
5

5
Reviewed on 15/05/2024

Great CRM, but awful reporting

Pros

The system is very easy to set up and use. The card population is easy and intuitive. Super easy data migration from a previous provider.

Cons

During the sales calls we were shown that we could report on almost anything, however once we subscribed we saw that the customization of the reports is minimal and it is based on already pre-set measurements, hence there is no option to customize them at the end of the day. That is really frustrating as we need to know what our sales funnel is for instance. Instead we get duplicate data because the same deal is counted in the different stage it was located in.

Dave
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 09/09/2024

The most comprehensive CRM system

HubSpot CRM is a fantastic tool for managing your sales process. Once set up its easy to use and highly custimisable. HubSpot also have a bank of knowledge based content so they essentially have an answer or resource for anything you are trying to achieve.

Pros

It is by far the easiest to use CRM system I have used to date. I like the customisation range you have to create your own pipelines in line with your business and sales processes.

Cons

To begin with it can be quite daunting to configure but support has you covered.

Alex
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
3
Customer Support
4

4
Reviewed on 03/12/2024

Hubspot drives our marketing and sales

Very good, the knowledgebase and academy is brilliant and we have also used a partner implementor that has helped us set up various aspects which is easy because its such a well known established product.

Pros

Hubspot runs our whole marketing function in the business, outbound marketing campaigns, prospect and customer lists, reporting, form submissions on the website.
As well as our sales flow from the lead scoring module, pipeline management, forecasting and the whole sales funnel.

Cons

The cost :) Its an expensive tool and if we want additional functionality it nearly always requires us to 'upgrade' our package.

4,341 reviews

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