About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage contacts and leads, gaining valuable insights into the business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients.
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - HubSpot CRM track interactions
HubSpot CRM Software - HubSpot CRM email
HubSpot CRM Software - HubSpot CRM lead timeline
HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline - thumbnail
HubSpot CRM Software - HubSpot CRM track interactions - thumbnail
HubSpot CRM Software - HubSpot CRM email - thumbnail
HubSpot CRM Software - HubSpot CRM lead timeline - thumbnail

HubSpot CRM pricing

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$20.00/month.

Starting Price:
US$20.00/month
Free Version:
Yes
Free trial:
Yes

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Browse HubSpot CRM Reviews

4,336 of 4,336 reviews
Sort by:
Peter
Peter
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/01/2025

Great all-in-one CRM, but setting up can take some work!

The experience has been good;. It's easy to use, but setting it up took a while. Once you have it set up how you want, it's fantastic.

Pros

Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Cons

It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.

Arshad
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 27/01/2025

HubSpot in Review

Overall a great CRM & business automation & data integration tool. Definitely delivers huge value to a business. With the right planning regarding regarding package and users, ROI can be positive.

Pros

Feature available are extensive and is an all inclusive software that can manage most if not all required business requirements.

The interface is also amazing and highly intuitive

Cons

The pricing is quite high especially coming from a South African billing perspective.

Understanding the different packages and pricing options can be difficult.

Vik
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
4

3
Reviewed on 20/02/2025

Powerful tool with a challenging UX

Overall, Hubspot gets the job done and has some very powerful functionality. However, for the pricepoint it would be really amazing if their interface was more usable.

Pros

Once Hubspot has been set up, you can complete most needed CRM functions from their platform. The email plug in is great!

Cons

The user interface for Hubspot is not very user friendly, and can be hard to navigate.

Chris
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/11/2024

The best CRM is the one you actually use.

It's easy to set up and use. The best CRM is the one you actually use, and HubSpot works well for me.

Pros

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Cons

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

Alternatives Considered

Capsule and ActiveCampaign

Reasons for Choosing HubSpot CRM

HubSpot has a more modern and updated interface that I felt was easier to use.

Switched From

ActiveCampaign

Reasons for Switching to HubSpot CRM

Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.
Vikas
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 22/02/2025

Amazing value and great free tiers across the product.

The free plan has more than enough to be a capable CRM

Pros

Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and Pabbly

Cons

Outside of the free tier the pricing gets very expensive

Alternatives Considered

Plutio, Agiled and monday.com

Reasons for Switching to HubSpot CRM

Hubspot is legendary; everyone knows of it, and it integrates with so many other Apps.
Luke
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 27/02/2025

Excellent CRM and Integrations

Excellent overall. I feel like they have taken care and pride in building the software to appeal to multiple skills.

Pros

Hubspot had great features even on a free plan. The more I upgraded, the more automated the software became. The ease of use with the CRM was great and I loved how HubSpot was able to integrate seamlessly with other software.

Cons

I was not a fan of the email marketing as it was extremely expensive for what it did.

Lucas
  • Industry: Computer & Network Security
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
5

4
Reviewed on 24/02/2025

Full-Service CRM

It really provided me with everything I need. It's a very complex, but also flexible product.

Pros

It's a very complete CRM package with lots of opportunties.

Cons

It can be complex to set-up in a correct way. Building the right "Hubspot foundation" to work on for the next several years is very important.

Imanol
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 30/01/2025

It's a great CRM so start your business

I started working with HubSpot CRM but finally we jumped to Salesforce

Pros

It is very easy to start using it and to integrate with the different social networks.

Cons

Confusing Module Packages and Additional Costs

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

We finally jumped to salesforce due to some tools that we need and only exists in Salesforce Platform.
Michael Herbert
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 27/01/2025

The interface is simple and intuitive

It’s easy to use, and it really helps teams stay organized and connected

Pros

I like how well it integrates with other HubSpot tools, making collaboration between sales, marketing, and service teams feel seamless

Cons

It takes some extra effort to customize everything for teams with more specific or complex needs.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/02/2025

About Hub Spot CRM

The user-friendly interface makes it easy to get started, even for beginners.

Pros

HubSpot CRM have good user friendly interface,excellent customer support.

Cons

in Hub Spot CRM have limited fratures in free plan

Verified Reviewer
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/10/2024

Provider of last mile solutions

I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.

Pros

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Cons

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

Alternatives Considered

monday CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Due to a lack of sequence management. We needed a better outbound management solution.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.
Damon
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/09/2024

HubSpot is the go-to CRM for simplicity and for all the bells and whistles

HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.

Pros

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered

ClickUp

Reasons for Choosing HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From

ClickUp

Reasons for Switching to HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot
Leo
  • Industry: Venture Capital & Private Equity
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 14/02/2024

Best CRM lots of money can buy

Pros

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Cons

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

Halle
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/05/2024

Hubspot is a tool that I rave to anyone that will listen, it has been a gamechanger to our...

Pros

I really like how easy to use it is, how to pull data and reports and create workflows and automations. Also, there customer support is top notch!

Cons

I honestly don't have any cons, other than it is pricier than some other CRM tools we looked at but we used it as our one stop shop for Sales, Marketing and Support.

Aadil
  • Industry: Recreational Facilities & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 07/01/2025

Easy to use and setup

Overall HubSpot CRM is great for SMEs and easy to manage and implement.

Pros

Easy to setup and manage. Everything is configurable. Dashboard and reporting are easy to use and fetches from existing data sources within CRM

Cons

Certain limitation in using the properties and workflows. Such as having an age field (Not DOB calculation).

Alternatives Considered

Zoho CRM and Klaviyo

Reasons for Switching to HubSpot CRM

Suite of modules in one CRM. Easy of management
Sara
  • Industry: Logistics & Supply Chain
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/11/2024

HubSpot CRM is a powerhouse CRM tool that deliver greatness.

HubSpot CRM has become a pivotal addition to our working tools and has been helping us to keep up with our clients details and interactions. It has given us a very solid working experience interacting with our clients which has allowed us to create a very strong working relationship with all our clients.

Pros

HubSpot CRM allows us to keep our clients contacts and details well organized making it possible to give every one of them a personalized experience. It has excellent information sharing and conversation tools that help us communicate effectively with our clients during the entire period of doing business. HubSpot CRM reporting functions provide very resourceful reports that allows us to monitor the performance of our interactions with clients and the services we are offering them.

Cons

We needed access to the premium features but had some financial constraints. They should improve the features available to the low cost plans.

Joel
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 25/10/2024

Very simple-to-use system and great user experience

Overall, my experience has been great. I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system. The UX is very good and simple with Hubspot. There's no bells and whistles but from a sales standpoint, it is a great system.

Pros

I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.

Cons

From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.

Arpad
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/10/2024

Best online CRM tool for any size organizations

the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled.
We also gave access to our distributros to allow them to work on their customers and make their sales follow-up.

Pros

What I like most about HubSpot CRM is its simplicity combined with powerful features. It's easy to set up and start to use right away, which makes it accessible for colleagues with little to no technical background. The visual sales pipeline is intuitive, allowing you to manage deals, track progress, and get a clear overview of sales activities at a glance.
It si easy to book meeting,s end pre-set emails, create tasks for others. Very very useful.
And I love the contact creation via the phone app. It is so easy and intelligent.

Cons

Eventhough you can set up quote templates and allows to set up the deals, it is not possible to set up a multi-step Quotation process flow that allows to select language, then select product, then subscription levels, service budget etc etc and at the end to have a quote ready to go.

Natalie
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/08/2024

The Premier Marketing CRM & Automation Platform

My overall experience with Hubspot CRM has been great. Their help center and customer service are unmatched.

Pros

Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.

Cons

The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.

Joshua
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/07/2024

HubSpot makes automated follow up and outreach easy for every member of your team

My experience with HubSpot has been wonderful. It's one of the best CRM tools that I've used before and really offers all the things you would need for your marketing team.

Pros

HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.

Cons

Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.

Muresan
  • Industry: Insurance
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/08/2024

HubSpot CRM is a simple CRM tool but with impeccable ability.

Our clients relationships were given a huge improvement by HubSpot CRM by allowing us to have a simple interaction space. The overall experience with HubSpot CRM has really stood out and has matched so perfectly with all our clients engagements needs.

Pros

There are chatting and meeting features available in HubSpot CRM which makes our conversations with clients so efficient. HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships. It also has clear visual boards that gives us clear eyesight onto all our clients engagement activities.

Cons

HubSpot CRM has reigned so well and has met all our needs without a problem. No dislikes towards it.

Gavin
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 06/06/2024

A great alternative to Salesforce

Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to your needs.

Can be expensive though and on occasion difficult to find the exact function you need because of how much there is to the platform.

Pros

Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.

Cons

Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.

Aaryaman
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 17/10/2024

Efficient CRM for Small to Mid-Sized Teams

HubSpot CRM is an excellent tool for small to medium-sized businesses, providing powerful features for sales and marketing alignment.

Pros

The user-friendly interface makes managing customer data and tracking interactions seamless.

Cons

Limited customization options for more complex workflows can be restrictive.

Ina
  • Industry: Insurance
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Functionality
5
Ease of Use
4
Customer Support
3

4
Reviewed on 27/11/2024

Awesome CRM tool, Highly Recommend!

It was mind blowing when I first started using HubSpot. In the beginning, I felt overwhelmed because there are many buttons I have to explore but with the time, I am so grateful for getting benefits it provides.

Pros

Integration with Google email helps me keep emails with customers logged in the system and I don't have to manually drag and drop.
I also like its tasks to keep me organized my day-to-day work & follow-ups

Cons

Hubspot does not allow to have several phone numbers for one customer and only allow to have up to two email addresses for each customer. Some customers have multiple contact information and I wish there is a way integrate rather than multiple contact info for one customer.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 26/08/2024

Great solution, slightly too glorified but still my go to CRM

I've used pretty much any module of Hubspot's Marketing Hub, from workflows to reports, and what I like is that the few times I'm in doubt how to do something, it's easy to figure it out.

Pros

Easy to set up, tons of integrations, and great knowledge base. I have used Hubspot at multiple companies (both in-house and with clients as a consultant) and it's a solid solution.

Cons

Support has been a hit or miss, when it comes to tracking issues they are usually not helpful (support is pretty good otherwise). Also it's annoying that somewhat standard features are not included in the already expensive Pro plan and require Enterprise.

4,336 reviews

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