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About Plaid
Plaid is a cloud-based financial solution that helps users establish a connection between applications and bank accounts to access banking data. It allows to authenticate accounts, check balances, verify identity, validate income, verify assets and more.
Designed to facilitate both lenders and borrowers, Plaid offers secure access to the bank information. It offers a host of features including transaction history, Automated Clearing House (ACH) authentication, real-time account balance, assets verification, employer verification and more. Additionally, it allows verifying email, mailing address, phone number and generating reports in JavaScript Object Notation (JSON) and Portable Document Format (PDF).
Providing information on geolocation, merchant, and categories, Plaid directly integrates with any digital loan application to provide real-time updates. Pricing of the offering is based on the number of instances and per month basis. Support is extended via online help desk.
Plaid pricing
Plaid has a free version and does not offer a free trial. Plaid paid version starts at US$0.00/month.
Starting Price:
US$0.00/month
Free Version:
Yes
Free trial:
No
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Lindsey Raye
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 6-12 months
-
Review Source
5
Reviewed on 18/02/2024
Secure, Easy Access from Plaid to your Financial Institution Process
Pros
It was safe and secure- took me to log in via Bank of America and quickly linked up
Cons
Didn’t have one of online accounts, Chime in there which is Stride NA bank.
Desiree
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
4
Reviewed on 27/09/2024
Responsive customer support
The overall experience with Plaid is pretty good. Because the customer support is loads better than Yodlee's, I would say it is a good syncing vendor choice. But there will still be some headaches you should anticipate.
Pros
Being new the finance industry, I am still able to navigate Plaid's system, and I can always count on receiving a reply from Plaid's customer support within a couple days of submitting a ticket.
Cons
Plaid's dropping of working with Fidelity caused us a huge amount of headache, and I wish there were a better resolution.
Jay
- Industry: Construction
- Company size: Self Employed
- Used Weekly for 1+ year
-
Review Source
4
Reviewed on 21/01/2025
This is my plaid
I enjoy this app especially how secure and safe. It keeps my information.
Pros
How secure it is and easy to understand!
Cons
Does not support all the banks that are mostly used
Verified Reviewer
- Industry: Banking
- Company size: 51–200 Employees
- Used Daily for 1-5 months
-
Review Source
1
Reviewed on 16/08/2024
Watch out for false promises from Plaid prior signing agreements
I will not recommend them to any of my peers as they are awful from a commitment and follow through standpoint.
Pros
During the sales phase, Plaid makes all kinds of promises to the functionality and their willingness to work with you. Don't believe.
Cons
Plaid will make false promises in the sale cycle and not follow through. Do not sign any agreements with them.
Nick
- Industry: Real Estate
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
5
Reviewed on 18/11/2024
Plaid gets it Paid.
I had to use plaid multiple times to help residents set up their rent payments.
Pros
It easily connects with different bank accounts in order to make payments via ACH.
Cons
It was a very thorough 2 step process to verify identity.
Sharrell
- Industry: Arts & Crafts
- Company size: 2–10 Employees
- Used Monthly for 1+ year
-
Review Source
5
Reviewed on 12/12/2024
Plaid is a site I trust
I enjoy and trust Plaid. It is very easy to use, reliable, and works very well.
Pros
The security and ease of use. It's easy to see, use, and enter in your information.
Cons
At times it seems it wavers in connection although that could definitely be user location when accessing it
Zakau
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
5
Reviewed on 27/12/2024
Plaid has made connecting my financial platforms simple!
I really enjoy using plaid across my different financial platforms and rarely run into issues!
Pros
Plaid allows me to seamlessly link my multiple accounts without leaving the app.
Cons
My only complaint is that sometimes it takes longer to verify than I feel necessary.
Ethan
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Monthly for 1+ year
-
Review Source
5
Reviewed on 25/02/2025
Plaid - simple payments
Overall, plaid is an easy simple way to pay. I love when plaid is an option.
Pros
Ease of use, connects directly to my bank account + makes paying easy.
Cons
The only thing is that I prefer to give my sensitive info away to as few people as possible. But it’s a trusted company so I dont mind.
Virginia
- Industry: Accounting
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
1
Reviewed on 15/12/2023
Time consuming, glitchy, repetitive
As a solo traveler for the past month, Plaid has been required on all Airbnb experiences I've booked. Despite being logged into the same account, on the same computer, without having ever cleared my cookies or history during this time, I've been required to reauthenticate my info by linking up my account to Wells Fargo each and every time I book. It would be annoying enough already, but then it doesn't even work half the time: crashes the tab, stalls, and you're left staring at the screen wondering if you should close the tab and start over or...? Gah! Airbnb used to have a regular check-out process with normal credit card processing. I wonder why on earth this Plaid nightmare is needed? Someone explain it to me. I have resorted to searching Airbnb for unique experiences, and then when I'm ready to book, I copy & paste the title into Google just in case I can book it on literally ANY other platform that doesn't use Plaid. What did we do to deserve this torture, Airbnb? Haven't we been good to you? Why such punishment for our loyalty to you! :(
Pros
Nothing nothing nothing nothing nothing nothing
Cons
Lagging, crashing, stalling, slow, redundant, repetitive, exhausting
Latoria
- Industry: Entertainment
- Company size: Self Employed
- Used Monthly for 1+ year
-
Review Source
5
Reviewed on 04/03/2025
Great Third Party Billing System
It was functional and it got the job done so I have no complaints.
Pros
The fact that it was a third party, which protected my information.
Cons
It wasn't as seamless as direct usage, but not too bad.
Carla
- Industry: Construction
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
4
Reviewed on 24/03/2025
Plaid : The app that works.
My experience with Plaid has genuinely been superior. It is fast, east to use as well as informative. I use this for my banking apps generally. My passwords are saved and this makes it much easier. The only issue that I have is that many of the online banks are not associated with Plaid.
Pros
It is easy to use as well as to navigate. Fast and items found easily.
Cons
There are many online banks that are not on plaid as of this moment.
Ashley
- Industry: Retail
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
5
Reviewed on 03/09/2024
Plaid review .
I like plaid because it’s very easy and convenient to use. Plaid helps you login with having to enter all your bank information like by your phone number or email. I personally think it’s very easy to use and really convenient
Pros
Plaid automatically connects your bank account with your email or phone number. It’s a faster and safer and it’s the most trusted financial platform that most people use.
Cons
There’s nothing that I don’t like about plaid
Keri
- Industry: Consumer Goods
- Company size: 501–1,000 Employees
- Used Monthly for 1+ year
-
Review Source
2
Reviewed on 27/08/2024
Plaid review
My overall experience with plaid is not the greatest tbh. They have prevented me from being able to connect my accounts on multiple occasions because their network of partnering banks is minimal.
Pros
What I like most about plaid is that it allows external banks to connect with other apps for funding purposes or transferring funds securely.
Cons
What I don't like about plaid,is that it's very specific on the banks it allows us to connect to 3rd party apps. Unfortunately most of the banks I have access to are not supported so it's harder for me to truly appreciate what I'm sure could be a good potential app.
Michelle
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
-
Review Source
4
Reviewed on 21/02/2024
Plaid is great
Pros
They are easy to use. I have never had an issue with using them.
Cons
There is nothing that I do not like about them.
Michelle
- Industry: Consumer Services
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
5
Reviewed on 23/03/2025
The best ever
Pros
They were very fast and efficient with checking your identity.
Cons
There is nothing that I don't like about them.
Thomas
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
5
Reviewed on 30/10/2024
Amazing! Recommended
Over all I’m very satisfied with this software.
Pros
I liked how they ensure I’m protected always
Cons
Nothing to not like about this software.
Blake
- Industry: Information Services
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
3
Reviewed on 25/03/2025
Plaid Review
Pros
I like how plaid that you can connect to sites via bank account super Fast
Cons
I always question the privacy and security of the site being everything online is technically not 100% safe. They also had a data leak that happened kinda recently.
Kimberly
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
5
Reviewed on 16/09/2024
Comfortably Plaid!
When connecting accounts to my bank account, Plaid is a trusted company and i feel comfortable using this to link sensitive bank info.
Pros
It is so easy to communicate through Plaid to my bank account!
Cons
I have no cons on Plaid..Plaid has always worked easily for me!
Erin
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 1-5 months
-
Review Source
5
Reviewed on 23/10/2024
Positive Experience with Plaid
Overall, my experience has been very positive.
Pros
I found it very easy to use and very safe.
Cons
The first time I was introduced to Plaid I was nervous about needing to connect to my bank through their platform, but everything went smoothly.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Monthly for 6-12 months
-
Review Source
3
Reviewed on 15/11/2024
Use when need to
I use it more so for personal use and some business to manage all my finances in one place as well as accept payments when I do art shows.
Pros
I like that I can accept payments from other artist platforms.
Cons
I do not use it as much. Only certain platforms use it.
Akiya
- Industry: Consumer Services
- Company size: 11–50 Employees
- Used Monthly for 1+ year
-
Review Source
3
Reviewed on 24/08/2024
Decent company
I’ve had a decent experience with them and nothing of mine was ruined
Pros
I like that it’s a secure website for you banking and to login to your account
Cons
There are always a lot of data leaks with the company
Shawnalee
- Industry: Medical Practice
- Company size: 11–50 Employees
- Used Monthly for 1-5 months
-
Review Source
4
Reviewed on 24/03/2025
Plaid Financial Review
It was fine. Safe, secure and didn't have any issues.
Pros
I was a user of plaid when I was a bank of america customer and had to use PLAID to verify my account several times. I also had to use Plaid in order to pay for my orders through Walmart (if I attached my bank account instead of my card). I was able to access my transaction history up to 24 months, never had any fraud issues. My income validation always was accurate as well.
Cons
It doesn't utilize all bank accounts-only some. I was lucky to be able to use my bank of america account.
Marcie
- Industry: Construction
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
5
Reviewed on 03/12/2023
Most useful app I have seen in a long time.
Pros
Plaid provides a valuable & necessary Service. Plaid gives me the ability to connect my financial accounts with different apps which in turn makes me managing my finances a breeze and saves me a ton of time. Their security features allow me to feel confident that my financial information is safe in this online environment.
Cons
The only con I have come across using Plaid is that some smaller financial institutions i.e. local banks, small credit Unions are not included in their system. I would like to see more institutions included. As well a broader range, investing apps such as Public or Plynk for example.
Steve
- Industry: Accounting
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 02/10/2023
Great for importing customer data
Pros
Plaid was easy to implement and import data from multiple sources in one format.
Cons
Some of the connections have issues and some institutions are not supported.
Brittany
- Industry: Internet
- Company size: Self Employed
- Used Weekly for 1+ year
-
Review Source
5
Reviewed on 03/11/2023
It's okay
Pros
Makes it easy and safe to sign into my bank account through other sites.
Cons
ALOT of the time it does not recognize my bank n that kinda sucks.
