--- description: Review of ROLLER Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ROLLER | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Zoo Software](/directory/4268/zoo/software) > [ROLLER](/software/173203/roller) # ROLLER Canonical: https://www.softwareadvice.co.uk/software/173203/roller Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/173203/roller?page=2) > ROLLER is a cloud-based solution for attractions, entertainment and leisure venues. They help venues manage operations and improve the guest experience. It assists with ticketing, point-of-sale (POS), customer relationship management (CRM), waivers, gift cards, email, entry management and checkouts, among other processes. ROLLER caters to brands across multiple industry verticals, including trampoline parks, amusement parks, water parks and cultural attractions. > > Verdict: Rated **4.2/5** by 146 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 146 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ROLLER Software - **Location**: Sydney, Australia - **Founded**: 2010 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: ROLLER partners with over 2,600 attractions venues to help them sell more, save time, and deliver better experiences for their guests. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Belgium, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, Hong Kong SAR China, Ireland, Kenya, Kuwait, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway and 11 more ## Features - API - Access Control - Access Controls/Permissions - Accounting Integration - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Attendance Management - Attendee Management - Barcode/Ticket Scanning - Billing & Invoicing - Booking Management - CRM - Calendar Management - Campaign Management - Compliance Management - Conferences/Conventions - Contact Management - Credit Card Processing ## Integrations (15 total) - Brevo - Campaign Monitor by Marigold - Fresh KDS - Google Tag Manager 360 - InMoment - Klaviyo - Mailchimp - Microsoft Power BI - NetSuite - Ontraport - Sailthru - Tanda - Workforce.com - Xero - Yellow Dog Inventory ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Zoo Software](https://www.softwareadvice.co.uk/directory/4268/zoo/software) ## Related Categories - [Zoo Software](https://www.softwareadvice.co.uk/directory/4268/zoo/software) - [Kiosk Software](https://www.softwareadvice.co.uk/directory/4560/kiosk/software) - [Visitor Management System](https://www.softwareadvice.co.uk/directory/4205/visitor-management/software) - [Payment Processing Software](https://www.softwareadvice.co.uk/directory/4526/online-payment/software) - [Membership Management Software](https://www.softwareadvice.co.uk/directory/4395/membership-management/software) ## Alternatives 1. 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Real-time reporting and analytics are also valuable for tracking performance and making operational decisions quickly > > **Cons**: Some backend processes can feel rigid, especially when trying to customize workflows or promotions.s. The reporting, while useful, can sometimes lack deeper customization or require extra steps to extract specific insights. Additionally, occasional system lag or delays during peak times can impact front desk efficiency. > > Overall, ROLLER has been a strong operational backbone for our business. It significantly improves efficiency across admissions, waivers, and transactions, and supports a smoother guest experience. ----- ### "Impressive Improvements and a better Roller experience every year (Thanks \[sensitive content hidden\] \!)" — 4.0/5 > **Maddison** | *19 September 2025* | Entertainment | Recommendation rating: 7.0/10 > > **Pros**: Over the years of using Roller, we've seen a significant improvement in one-on-one support and account management. There was a time when we seriously considered moving away from the platform. However, we chose to stay, and are glad we did, due to the steady enhancements in the ticketing system, payment portals, and the increased engagement from our account manager, who has made a conscious effort to be present and work collaboratively with us on solutions. THANKS \[sensitive content hidden\] \! One of the biggest improvements has been in payment processing. The ability to identify payments linked to specific bookings and guest accounts, track spending over time, and issue refunds easily has played a critical role in streamlining our operations and improving the guest experience. While Roller isn’t fully customisable, we’ve appreciated how tailored solutions and thoughtful adaptations have been introduced to better suit the unique needs of our business and how we sell our products. We’ve particularly valued the introduction of price rules and schedules over the past seasons. These tools became essential in the post-COVID environment, where managing guest bookings, capacity, and queues became more important than ever. The progressive checkout has also been a game changer. Not only is it visually appealing, but it’s far more user-friendly compared to the previous format. It enhances the overall customer experience and aligns well with modern consumer expectations. We’ve also seen great success with the online party package system. Allowing guests to purchase and manage their own bookings has led to a noticeable increase in party sales, while also reducing the administrative load on our team. > > **Cons**: If you had asked me a few years ago, I could have easily written a page and a half outlining the things we didn’t like or appreciate about Roller. However, as the platform has developed over time, that list has steadily decreased. One of our earlier frustrations was being limited to selling tickets as a standard product. With the introduction of schedules, improvements in stock product functionality, and now the implementation of price rules, our experience with ticketing and the overall system use has significantly improved. That said, there are still areas where we’d love to see further development, particularly in how events are booked. We currently rely on external software (Priava/Elite) to manage and invoice event bookings, as Roller’s event management features aren’t yet at the level offered by those systems. We’re hopeful that as Roller continues to evolve, it will eventually allow us to run all aspects of our business (food \& beverage, ticketing, event management, lockers etc.) within a single, unified platform. Another area we’re keen to see improvement in is guest account management. Specifically, we’d like guests to have more autonomy in managing their bookings. For example, being able to change their visit date without needing to contact our team via phone or email. This was a feature we were expecting last season, but unfortunately, it wasn’t implemented successfully. We’re hoping to see it available and functioning smoothly this season. > > Roller has become a core part of our operations, and we’re very happy with how far it’s come. While it’s not yet a complete all-in-one solution, we’re confident it’s heading in the right direction. With continued improvements, particularly around event management and their food and beverage systems, we can see ourselves running our entire business on Roller. ----- ### "Complicated system" — 1.0/5 > **Cassidie** | *14 April 2026* | Retail | Recommendation rating: 1.0/10 > > **Pros**: Given the frequency and volume of issues encountered on a weekly to monthly basis, I have concerns about the overall effectiveness of this system. > > **Cons**: Complicated and multiple steps to set up a simple product, Bookings, making any change to a booking, check revenue, checking in/payment process. Fails to connect well with our website/waiver process and location/chrome browser. > > We have been working with this system for about 3 years now and about every month I find a problem with both POS and Booking manage. ----- ### "I Love Roller\!" — 5.0/5 > **Brin** | *18 September 2025* | Museums & Institutions | Recommendation rating: 10.0/10 > > **Pros**: How easy it is to address payment issues (refunds, auto renewals) and the flexibility of making different products. I can get creative to meet the demands of my company when it comes to ticketing and tracking revenue. It has been so easy to train other staff on how to use and I always direct new hires to the training videos and help articles. > > **Cons**: The only gripe I have is debit transactions on memberships - sometimes people get visa debit confused with credit cards and this unfortunately makes their membership records with us a little bit funky. I do have a workaround for this in the meantime. This is a VERY specific issue and I can try to catch it when possible. > > It is the best multi-use POS, CRM and ticket management system I have come across. It has given me a lot of valuable experience that I can carry with me to other ventures in my career. The customer service has also been fantastic\! ----- ### "Ease of Use and Added Bookings from Event booking ease" — 5.0/5 > **Patty** | *24 September 2025* | Recreational Facilities & Services | Recommendation rating: 10.0/10 > > **Pros**: Ease of Use once the system is in place plus how the system becomes more convenient the more it is used. Also, the training videos are a huge assistance. Also, having the payment system fully integrated is a huge help > > **Cons**: Moving/ uploading information when moving from Booknow. Not so much on the Roller end. But gathering the info and then having it imported but it being deleted between uploads and review to publish live. Also, the invoicing is less formal then some of our groups prefer > > Having converted our system from booknow, the ease of roller is an important feature. It is both booking and customer friendly and easy to use. The conversion team was also a great help ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/173203/roller?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/173203/roller) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data