3.7
Overall rating
(3)
Reviews

3.7
Overall rating
(3)
Reviews

About Enabler

Enabler is a cloud-based email marketing solution featuring lead management, lead generation, campaign management and marketing analytics. It is suitable for businesses across a variety of industries in the UK. In Enabler, users can create individual marketing campaigns, and each campaign can house email templates. Users can customize their templates using the drag-and-drop editor or by uploading HTML. The solution also offers automated email personalization and dynamic content. Users can track performance of their personalized email campaigns via a range of reports, including campaign activity, demographic, browser analysis, open/click behavior and more. Enabler’s marketing automation sends personalized emails based on the actions (or inactions) of a contact. The solution also offers A/B testing so users can determine the most effective methods of outreach to customers/prospects. Other features include scheduled drip campaigns, automated trigger campaigns, audience segmentation, email tracking and lead scoring. Users can also create forms, surveys and landing pages within a campaign, stored alongside email templates. Enabler is integrable with users’ existing customer relationship management (CRM) systems, such as Salesforce and Microsoft Dynamics. The solution has API integration to automatically sync with the existing CRM, providing uninterrupted email automation.
Enabler Software - Homepage
Enabler Software - Drag-and-drop email template builder
Enabler Software - Dashboard report
Enabler Software - Click through time report
Enabler Software - Split send
Enabler Software - Marketing automation programme
Enabler Software - Homepage - thumbnail
Enabler Software - Drag-and-drop email template builder - thumbnail
Enabler Software - Dashboard report - thumbnail
Enabler Software - Click through time report - thumbnail
Enabler Software - Split send - thumbnail
Enabler Software - Marketing automation programme - thumbnail

Enabler pricing

Enabler does not have a free version but does offer a free trial. Enabler paid version starts at US$1,200.00.

Starting Price:
US$1,200.00
Free Version:
No
Free trial:
Yes

Alternatives to Enabler

Enabler Reviews for UK Users

Feature rating

Value for Money
4
Functionality
3
Ease of Use
3.3
Customer Support
5
3 reviews of 3
Jack
Jack
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 06/11/2018

Excellent email marketing platform. Took us to the next level!

Really positive and we have just renewed our license for another year.

Pros

There are lots of really good features within Enabler. The drag and drop editor and automation are the best. The GDPR functionality worked really well for us too and made what was potentially a stressful situation run pretty smoothly.

Cons

There's so much that can be done within Enabler that it can seem quite complex at first. Training will most definitely be needed!

Remy
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 20/01/2020

Simple, but effective

Cheap mass email marketing platform that is easy to use and works brilliantly if linked to Pancentric's Internal Communications platform, The Hub, to allow staff permissions to utilise email templates, CRM capabilities and automation tools.

Pros

Really easy responsive email builder is available, but still great options to customise HTML and CSS for developers

Cons

No mail merge functionality should you still use traditional marketing channels

Alternatives Considered

Mailchimp and HubSpot CRM

Reasons for Choosing Enabler

Bit more versatile platform at the time, cheaper and linked to internal communications platform

Switched From

Mailchimp

Reasons for Switching to Enabler

Cost and good relationship with Pancentric. Their support along with a good product has been great. They listen to their customers and evolve with them, as well as the market.
Sam
Sam
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
0
Features
2
Ease of Use
2
Customer Support
0

3
Reviewed on 14/02/2019

User Experience needs work

It's good at managing out lists, but I wouldn't use it out of choice. We're investigating alternatives currently as nobody on the team likes it.

Pros

It can make a decent looking email if I put some work into it.

Cons

It takes much longer than other software I have used to make a good looking email. I often just make the whole email an image in PhotoShop and insert it as it is much quicker. The login timeout is SO short, and your changes are not auto-saved so I frequently lose progress when multi-tasking.

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