--- description: Review of CleverTap Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: CleverTap | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [CleverTap](/software/166084/clevertap) # CleverTap Canonical: https://www.softwareadvice.co.uk/software/166084/clevertap Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/166084/clevertap?page=2) > CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more. Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard. CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple channels of engagement including push, in-app, SMS and email. > > Verdict: Rated **4.4/5** by 59 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 59 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CleverTap - **Location**: Sunnyvale, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs. CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Bahrain, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Japan, Kuwait, Oman, Qatar, Saudi Arabia, Singapore, South Africa, Türkiye, United Arab Emirates, United Kingdom and 1 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Automated Scheduling - Behaviour Tracking - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Churn Management - Cohort Analysis - Communication Management ## Integrations (7 total) - Adobe Commerce - Gmail - Google Ads - SendGrid - Shopify - Twilio - WooCommerce ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software) ## Alternatives 1. [Braze](https://www.softwareadvice.co.uk/software/298874/braze) — 4.7/5 (168 reviews) 2. [EZ Texting](https://www.softwareadvice.co.uk/software/175675/ez-texting) — 4.4/5 (245 reviews) 3. [Zoho CRM](https://www.softwareadvice.co.uk/software/392464/zoho-crm) — 4.3/5 (6966 reviews) 4. [Intercom](https://www.softwareadvice.co.uk/software/378292/intercom) — 4.5/5 (1132 reviews) 5. [Xtremepush](https://www.softwareadvice.co.uk/software/166393/xtremepush) — 4.5/5 (55 reviews) ## Reviews ### "Definitely a valuable tool for any marketer to use in real time" — 4.0/5 > **Deepa** | *7 August 2022* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention. > > **Cons**: CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it. ----- ### "Clevertap helps make organisation target based on user behaviour pattern" — 5.0/5 > **Verified Reviewer** | *5 August 2022* | E-Learning | Recommendation rating: 8.0/10 > > **Pros**: Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available. > > **Cons**: Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds > > Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers. ----- ### "Alok's Clevertap Review- What and why?" — 3.0/5 > **Alok** | *28 July 2022* | Financial Services | Recommendation rating: 7.0/10 > > **Pros**: The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications > > **Cons**: The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI > > As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us. ----- ### "Power Infra and Realtime Engagement" — 5.0/5 > **Shakti** | *11 September 2017* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases. > > **Cons**: Well, with the scale they have managed to create, they need more manpower\! Irony is, they have managed creating an impact with very few talented resources. ----- ### "CleverTap- Best in class Retention and Engagement automation tool" — 4.0/5 > **Nitya** | *8 June 2022* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform. > > **Cons**: The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/166084/clevertap?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/166084/clevertap) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data