--- description: Review of CAKE Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: CAKE | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [CAKE](/software/164740/cake) # CAKE Canonical: https://www.softwareadvice.co.uk/software/164740/cake Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/164740/cake?page=2) > CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features include campaign management, lead generation, rewards distribution, partner marketing and contact management. Advertising teams using CAKE can measure click and conversion rates based on custom targeting parameters such as traffic caps, redirects, devices, location and browsers to increase profit margins and maximize website traffic. Hosted on Amazon Web Services (AWS), the solution allows publishers to generate reports on partner and campaign performance and facilitate decision making to optimize sales conversion rates. Additionally, users can receive notifications about abnormal campaign behaviors, ensuring compliance with Type 1 SOC 2 and GDPR regulations. CAKE's API interface allows integration with various third-party applications such as QuickBooks, Ezepo, Payoneer, Optizmo, DialogTech and more. Pricing is available on request and support is extended via documentation, phone, email, FAQs and other online measures. > > Verdict: Rated **4.3/5** by 17 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 17 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CAKE Software - **Location**: Newport Beach, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$299.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Pricing available upon request - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile) - **Supported Languages**: Dutch, English, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Mexico, United Kingdom, United States ## Features - API - Affiliate Management - Attribution Modeling - Banner Management - Campaign Management - Channel Management - Commission Management - Contact Database - Contact Management - Conversion Tracking - Cross Channel Attribution - Dashboard - Email Marketing - Event Triggered Actions - Fraud Detection - Geotargeting - Goal Setting/Tracking - Keyword Tracking - Lead Capture - Lead Distribution ## Integrations (1 total) - QuickBooks Online ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Related Categories - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) - [Web Analytics Tools](https://www.softwareadvice.co.uk/directory/4142/web-analytics/software) - [Affiliate Software](https://www.softwareadvice.co.uk/directory/4629/affiliate/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Lead Management Software](https://www.softwareadvice.co.uk/directory/1682/lead-management/software) ## Alternatives 1. [SAS Customer Intelligence 360](https://www.softwareadvice.co.uk/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) 2. [Makeme.click](https://www.softwareadvice.co.uk/software/297877/makeme-click) — 5.0/5 (1 reviews) 3. [monday.com](https://www.softwareadvice.co.uk/software/131008/monday-com) — 4.6/5 (5726 reviews) 4. [Marketo Engage](https://www.softwareadvice.co.uk/software/21522/marketo-engage) — 4.3/5 (710 reviews) 5. [Phonexa](https://www.softwareadvice.co.uk/software/168067/phonexa-call-logic) — 5.0/5 (75 reviews) ## Reviews ### "affiliate software" — 5.0/5 > **samantha** | *3 November 2019* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use > > **Cons**: it just for online they need offline to use in a business with street address as part of the management program > > learning how to make landing page to lead pages and steps to do on own ----- ### "CAKE is the Cadillac of Tracking Software" — 5.0/5 > **Brian** | *28 June 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close. > > **Cons**: There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade. > > Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience. ----- ### "A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software" — 1.0/5 > **Domenik** | *23 October 2023* | Entertainment | Recommendation rating: 0.0/10 > > **Pros**: In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE. > > **Cons**: Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization. > > Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured. ----- ### "Making affiliate business a cake walk" — 5.0/5 > **Verified Reviewer** | *15 August 2019* | Internet | Recommendation rating: 8.0/10 > > **Pros**: CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions . > > **Cons**: The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess. ----- ### "Ain't it Sweet?" — 5.0/5 > **Lindsey** | *15 July 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The platform provides every tracking tool I need to track my leads. > > **Cons**: I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation. > > I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/164740/cake?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/164740/cake) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data