--- description: Review of Adestra Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Adestra | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Adestra](/software/164125/adestra) # Adestra Canonical: https://www.softwareadvice.co.uk/software/164125/adestra Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/164125/adestra?page=2) > Adestra is a cloud-based life cycle and email marketing solution which helps SMBs manage marketing campaigns. The platform provides a Form Builder tool that enables users to create landing pages and templates to generate leads leveraging email marketing. Adestra comes with integrated templates to segment customers. While the email triggers monitor returning customers, reporting helps in tracking the performance of ongoing email campaigns. Adestra’s key features include campaign management, cross-channel communication, automation, account structure, reporting, data management, testing and targeting. Adestra also provides additional services such as deliverability metrics, customer success, projects, consultancy and digital design. Adestra integrates with various tools comprising Salesforce, Adobe Analytics, Microsoft Dynamics, Google Analytics, Hubspot, OpenMarket, Unbounce, Litmus and Raiser’s Edge. Support is provided through phone, email, an online help desk and documentation. Pricing is available on request. > > Verdict: Rated **4.4/5** by 18 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 18 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Upland Software - **Location**: Austin, US - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$500.00 - **Pricing Details**: Contact Adestra for pricing information. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - A/B Testing - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Contact Management - Customer Surveys - Customisable CTAs - Customisable Templates - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Marketing - Email Templates - Engagement Tracking - Event Triggered Actions - Image Library - Landing Pages/Web Forms - Lead Management ## Integrations (11 total) - Adobe Analytics - Adobe Commerce - Barilliance - Blackbaud Raiser's Edge NXT - Drupal - Fresh Relevance - Google Analytics 360 - HubSpot Marketing Hub - Litmus - Unbounce - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [All-in-One Marketing Platform Software](https://www.softwareadvice.co.uk/directory/4065/all-in-one/software) - [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software) ## Alternatives 1. 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The team are always helpful, keen to work with us to advance our email strategy and will do whatever they can to ensure the platform meets our requirements - The new email editor has transformed our email marketing and saved us huge amounts of time - Adestra partners with lots of other companies, meaning that the limits of what you can do in your email marketing is really only restricted by your own creativity (or budget\!). If they do not have a feature that meets your requirements you can be sure that they are partnered with someone who does\! - Adestra is always exploring ways to improve the features of the platform allowing us to stay up to date with modern email trends - The automation programme builder is invaluable, allowing us to really tailor and personalise the journey for each of our customers in an efficient way - it's so good that this year we won the 'Best use of technology for marketing an event' at Event Tech Live for campaigns built using the APB\! > > **Cons**: As with any technology platform there are a few little niggles and quirks but once you have an understanding of the platform it is incredibly user-friendly. > > If you are looking to take your email marketing to the next level I would thoroughly recommend Adestra. ----- ### "A Great Solution" — 5.0/5 > **James** | *19 November 2024* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: We used Adestra for many years which provided a streamline automated marketing process which really helped our internal teams. Within that, it quickly and easily provided stats across campaigns and projects. Overall a very helpful solution with great automated capabilities with a helpful support team. > > **Cons**: Overall, i would say it's ability to change things, if it isn't correct first time, having it changed and flow correctly can be tricky as well as offboarding processes, there was zero support when we moved which did tarnish the relationship but overall, very good. > > Overall, very positive, the team on the Adestra side was always very helpful especially when working on integrations. The system itself was very easy to use where a lot of things were automated. ----- ### "Adestra — Queen of E-mail Marketing Software" — 3.0/5 > **Charlotte** | *29 November 2018* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I really like the templates and the ability to quickly put together a slick looking e-mail. The interface is pretty simple to use and it doesn't take long to get to grips with the features. I like the fact that pretty much instantly you have access to help from polite assistants who eagerly take you through all the processes you are querying. > > **Cons**: When searching for pictures there is no search bar. When I asked about the bolt-on feature 'automation' the chat assistants seemed quite reluctant to help and each time passed me onto the instructions which were quite daunting to me when I was brand new to the feature. Although this may be the template I am using, I find it quite difficult to alter the size of the picture - the options are quite rigid. The HTML editor email template is very difficult to use with many bugs. > > Overall I have been very happy with my experience on Adestra. Thanks to the intuitiveness of the software I have been able to grasp how to use it quickly and am encouraged to try new features. I mostly feel confident that the chat assistants will always be able to solve my problem and help me always with a good and polite attitude. ----- ### "Adestra for Charity emails" — 4.0/5 > **Lee** | *2 January 2024* | Nonprofit Organization Management | Recommendation rating: 9.0/10 > > **Pros**: Its very easy to use and a user friendly interface, everything you need is available within a couple of clicks and it is feature packed. It is easy to see responses to emails, bounce rates, opens etc. It is possible to create multiple core data bases with different key fields as the standard email address is not always the best option especially when trying to run transactional campaigns. > > **Cons**: The main criticism which I have also noticed in other email providers is that it can be quite slow at times, this may be an impact of VPNs and corporate networks however it can feel a little slow to load things along side most of its competitors > > I have enjoyed working with Adestra for a number of years, the system is easy to use and has many features that make life simple when trying to get quick analytics. ----- ### "Highly Functional but not User Friendly" — 4.0/5 > **Verified Reviewer** | *30 November 2019* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: Adestra is great for email needs that are highly technical and sophisticated. They have resources available to manufacture customized processes specific to your needs. This is really useful for companies working with extremely large data sets coming from many different sources. Since they are a smaller company compared to some of the big name email marketing companies out there, they can also dedicate personal reps to each account. We have the personal emails/phone numbers of a couple email reps that we can reach out to at anytime and can expect to get a response from within a couple hours. > > **Cons**: What I don't like too much about Adestra is that because it is so sophisticated, it is not very user friendly for the average person trying to do simple email marketing tasks. First off, it does not come with a simple template editor, the Adestra team creates templates for you based on what you tell them you want, and then you use those ones over and over. Secondly, the interface can be quite confusing for someone who is not already extremely comfortable with email marketing. It has been very difficult to train our employees to use it. Lastly, there are a lot of features that Adestra charges extra for, that tend to come complimentary with other email marketing softwares, such as automated reporting. > > My overall experience with Adestra has been so/so. Because we are a company that deals with extreme large sets of data, I have seen the sophisticated things they can do that standard email marketing companies cannot. On the other hand, I have noticed that they do not offer a lot of the standard options that the other companies do not. I would only recommend Adestra to those that have very complicated things they are trying to do with their data/email and not someone looking for a user-friendly, standard email marketing tool. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/164125/adestra?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/164125/adestra) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data