--- description: Review of Opteo Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Opteo | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/4498/advertising-agency/software) > [Opteo](/software/163306/opteo) # Opteo Canonical: https://www.softwareadvice.co.uk/software/163306/opteo Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.co.uk/software/163306/opteo?page=2) > Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts. Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates. Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank. > > Verdict: Rated **4.9/5** by 114 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 114 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Opteo - **Location**: London, UK - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: It is also available at $197/mo and $397/mo with additional features. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - A/B Testing - Account Alerts - Bid Management - Budget Control - Budget Management - Campaign Management - Conversion Tracking - For PPC Campaigns - Keyword Research Tools - Keyword Tracking - Monitoring - Multi-Campaign - ROI Tracking - Real-Time Monitoring - Task Management ## Integrations (2 total) - Google Ads - Slack ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Advertising Agency Software](https://www.softwareadvice.co.uk/directory/4498/advertising-agency/software) ## Related Categories - [Advertising Agency Software](https://www.softwareadvice.co.uk/directory/4498/advertising-agency/software) - [Display Advertising Software](https://www.softwareadvice.co.uk/directory/4656/display-advertising/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [PPC Software](https://www.softwareadvice.co.uk/directory/3908/ppc/software) ## Alternatives 1. [monday.com](https://www.softwareadvice.co.uk/software/131008/monday-com) — 4.6/5 (5726 reviews) 2. [Semrush](https://www.softwareadvice.co.uk/software/355847/semrush) — 4.6/5 (2316 reviews) 3. [Madgicx](https://www.softwareadvice.co.uk/software/78174/madgicx) — 4.3/5 (58 reviews) 4. [Marketing 360](https://www.softwareadvice.co.uk/software/141364/marketing-360) — 4.5/5 (1132 reviews) 5. [Adzooma](https://www.softwareadvice.co.uk/software/104108/adzooma) — 4.0/5 (22 reviews) ## Reviews ### "I love it. Great product. Saves me time every day. I can focus on the big picture more - great\!" — 5.0/5 > **Casper** | *17 January 2018* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well. > > **Cons**: Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great. > > Better CPL, better quality score, better ads, more traffic etc. Just good things. ----- ### "Easy Way to Optimize Enormous AdWords Accounts" — 5.0/5 > **Alessandro** | *10 July 2017* | Recommendation rating: 10.0/10 > > **Pros**: Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets. > > **Cons**: We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform. ----- ### "Great for some Insights - much cheaper than competitin" — 3.0/5 > **Ian** | *21 February 2019* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: The costs is far cheaper than competitive softwares like Wordstream. > > **Cons**: The UI is not as intuitive as some of the other platforms. Very manual process to implement changes. ----- ### "How did cope without this?" — 5.0/5 > **Jonathan** | *1 June 2017* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service. > > **Cons**: Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool. ----- ### "Fantastic system for optimizing your AdWords accounts" — 5.0/5 > **Donny** | *9 February 2017* | Recommendation rating: 10.0/10 > > **Pros**: Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free > > We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend. ----- Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.co.uk/software/163306/opteo?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/163306/opteo) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data