--- description: Review of VWO Testing Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: VWO Testing | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/4428/dxp/software) > [VWO Testing](/software/158908/vwo-testing) # VWO Testing Canonical: https://www.softwareadvice.co.uk/software/158908/vwo-testing Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.uk/software/158908/vwo-testing?page=2) > VWO Testing helps businesses design, deploy and manage custom tests for websites and mobile/web applications. The platform enables organizations to create A/B, split and multivariate tests to run surveys and analyze customer experience, engagement level, revenue, conversion rate and other factors via a unified portal. VWO Testing includes a visual editor, which allows testers to modify headlines, CTAs, images, fonts, background colour, layouts and other elements, create multiple versions of a webpage and resize, drag or hide options. Features include Single Sign-On (SSO) authentication, behavioral and IP-based targeting, campaign scheduling, multi-segment comparisons, API access, and more. Additionally, administrators can modify codes in HTML, CSS or JavaScripts using the built-in code editor. VWO Testing lets users gain insights into new/returning visitors, traffic, browsers, and other metrics via statistics, analytics and reports. Pricing includes monthly subscriptions and support is extended via phone, email and other online measures. > > Verdict: Rated **4.5/5** by 91 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 91 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Wingify - **Location**: Delhi, India - **Founded**: 2009 ## Commercial Context - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Pricing begins from $199 per month for 10000 users. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, Germany, India, Japan, Netherlands, Spain, United Kingdom, United States ## Features - A/B Testing - API - Abandoned Cart Saver - Analytics - Annotations - Audience Targeting - Behaviour Tracking - Behavioural Targeting - Campaign Analytics - Campaign Segmentation - Content Analytics - Contextual Targeting - Conversion Rate Optimisation - Conversion Tracking - Customisable Reports - Customisable Templates - Data Import/Export - Data Visualisation - Drag & Drop - Engagement Tracking ## Integrations (14 total) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Digital Experience Platforms (DXP)](https://www.softwareadvice.co.uk/directory/4428/dxp/software) ## Related Categories - [Digital Experience Platforms (DXP)](https://www.softwareadvice.co.uk/directory/4428/dxp/software) - [Heatmap Software](https://www.softwareadvice.co.uk/directory/4234/heatmap/software) - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [AB Testing Tools](https://www.softwareadvice.co.uk/directory/4727/ab-testing/software) - [UX Tools](https://www.softwareadvice.co.uk/directory/4258/ux/software) ## Alternatives 1. 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Heat maps included within AB Tests > > **Cons**: There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue. > > Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants). ----- ### "Fantastic for split testing landing pages" — 5.0/5 > **Verified Reviewer** | *3 April 2019* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I love VWO\! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze. > > **Cons**: Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect. > > We have solved the ability to find winning variations of landing pages for multiple different businesses with this software. ----- ### "VWO Testing" — 3.0/5 > **Amy** | *16 December 2019* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like how easy it is to set up a test. It is also easy to see reports. > > **Cons**: The calculations aren't always right so I don't trust the lift numbers. I also wish the statistical significance was two tailed. > > Good\! I love the customer support. They really help you. Other than the numbers reporting wrong, I like the platform. ----- ### "Simple product and easy to use for beginners" — 4.0/5 > **Verified Reviewer** | *8 March 2018* | Recommendation rating: 10.0/10 > > **Pros**: Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there. > > **Cons**: After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own. ----- ### "The most comprehensive website testing and optimization tool on the market" — 5.0/5 > **Jamie** | *27 March 2018* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes. > > **Cons**: The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers. ----- Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.uk/software/158908/vwo-testing?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/158908/vwo-testing) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data