---
description: Review of Permutive Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Permutive | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Data Management Platforms Software](/directory/4650/data-management-platforms/software) > [Permutive](/software/148663/permutive-dmp)

# Permutive

Canonical: https://www.softwareadvice.co.uk/software/148663/permutive-dmp

> The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.

Our audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audiences by using first-party data, without ever exposing consumers’ PII.

With Permutive’s Audience Platform, publishers create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales.

Publishers can:
- Capture behavioural, contextual, technographic, and declared data from the publishers’ audience across multiple channels.
- Analyse audience data and create cohorts to be used for advertising activation in-session
- Model first-party data to all of the audience to increase addressability and targeting options
- Analyse and optimize campaign and cohort performance to enhance advertising revenue.

For advertisers, the Permutive Audience Platform connects them to hundreds of trusted publishers to discover, plan for and activate audiences in-the-moment. All based on first-party data.

Advertisers can:
- Connect with, and activate first-party audiences from trusted publishers who use the Permutive Audience Platform; without using 3rd party data or exposing PII.
- Create lookalike audiences by matching their owned first-party data securely, via a built-in cleanroom, with connected publisher first-party data.
- Get insights on the behaviour and interests of their desired audience across the trusted publishers.
> 
> Verdict: Rated **4.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Permutive
- **Founded**: 2014

## Commercial Context

- **Pricing model**: Usage Based
- **Pricing Details**: Contact Permutive directly for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Advertising Management
- Audience Targeting
- Audit Management
- Audit Trail
- Behaviour Tracking
- Behavioural Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Compliance Management
- Customer Database

## Integrations (5 total)

- Comscore
- LiveRamp
- Meta for Business
- Salesforce Sales Cloud
- Twitter/X

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Data Management Platforms Software](https://www.softwareadvice.co.uk/directory/4650/data-management-platforms/software)

## Related Categories

- [Data Management Platforms Software](https://www.softwareadvice.co.uk/directory/4650/data-management-platforms/software)
- [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software)

## Alternatives

1. [Salesforce Marketing Cloud](https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews)
2. [Salesforce Data Cloud](https://www.softwareadvice.co.uk/software/425798/salesforce-data-cloud) — 4.1/5 (9 reviews)
3. [Virtual Data Platform](https://www.softwareadvice.co.uk/software/523351/Virtual-Data-Platform) — 5.0/5 (2 reviews)
4. [Sparrow](https://www.softwareadvice.co.uk/software/519471/Sparrow) — 5.0/5 (2 reviews)
5. [Hevo](https://www.softwareadvice.co.uk/software/105471/hevo) — 4.7/5 (110 reviews)

## Reviews

### "Good product\!" — 4.0/5

> **Alyssa** | *27 September 2019* | Higher Education | Recommendation rating: 8.0/10
> 
> **Pros**: I like this product because it is user friendly, and relevant to our needs. Publisher DMP helps keep everything in one place, but also helps prioritize and organize. It's a good product, and you'll love it\!
> 
> **Cons**: At times, there may be too many options, if that is such a thing with publishing and data management. Overall, this isn't a big complaint though.
> 
> This product has helped our University tremendously with publishing and data management. I would recommend it\!

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/148663/permutive-dmp)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/data-management-platforms/permutive-dmp-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/148663/permutive-dmp> |
| en-GB | <https://www.softwareadvice.co.uk/software/148663/permutive-dmp> |
| en-IE | <https://www.softwareadvice.ie/software/148663/permutive-dmp> |
| en-NZ | <https://www.softwareadvice.co.nz/software/148663/permutive-dmp> |

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