About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Salesforce Marketing Cloud Account Engagement pricing

Salesforce Marketing Cloud Account Engagement does not have a free version but does offer a free trial. Salesforce Marketing Cloud Account Engagement paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement Reviews for UK Users

Feature rating

Value for Money
3.8
Functionality
4.0
Ease of Use
3.8
Customer Support
3.9
5 reviews of 650 View all reviews
Viktor
Viktor
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 04/04/2024

Salesforce Pardot/marketing Cloud Marketing Review

Pros

workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features.

Cons

Structure and organization of tools is okay, could be more user friendly and easier to navigate

Verified Reviewer
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
2
Customer Support
2

4
Reviewed on 26/03/2024

Only for big companies

Pros

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Cons

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.

Verified Reviewer
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
0

4
Reviewed on 18/01/2025

Great with in Salesforce Cloud Platform

Pros

It's fully integrated into our CRM used between our internal sales and external vendors.

Cons

It's not intuitive enough to compete with office 365 or Google platform.

Lindsey Raye
Lindsey Raye
  • Industry: Entertainment
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
3
Customer Support
3

3
Reviewed on 15/02/2024

SALESFORCE SALES CLOUD & MARKETING CLOUD

Pros

The sales team could click in their CRM sales page to see the last email sent

Cons

Validations - if you didn’t create custom objects for your form data it was a mess

Luke
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 06/11/2024

A Marketing Must!

I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it!

Pros

Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job!

Cons

The price can seem a little high based on some of the industry competitors.

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