--- description: Review of Optmyzr Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Optmyzr | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [PPC Software](/directory/3908/ppc/software) > [Optmyzr](/software/143455/optmyzr) # Optmyzr Canonical: https://www.softwareadvice.co.uk/software/143455/optmyzr Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.uk/software/143455/optmyzr?page=2) > Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads. It includes a one-click optimization functionality, which provides automated suggestions to improve the advertisements to configure accounts, keywords targeting, bids and display networks. Optmyzr offers enhanced scripts for Google Ads, which automatically generates customizable advertisement script codes for creating custom bid rules, managing budget and pausing advertisements with broken landing pages or errors. Features include personalized templates, manual configuration, interactive dashboard, real-time data refresh and more. Additionally, marketers can gain insight into the performance of campaigns and PPC data through budget forecasts, quality score, cause charts and geo analysis. Optmyzr enables managers to generate and share customizable PDF reports or slideshows with custom logo, charts or metrics. Pricing includes monthly/bi-monthly subscriptions and support is extended via email, documentation and other online measures. > > Verdict: Rated **4.7/5** by 184 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 184 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Optmyzr - **Location**: Los Altos, US - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$389.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: The product also offers annual and 6-month billing cycles, starting at $209/month and $269/month, respectively. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, German, Hungarian, Italian, Polish, Portuguese, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Advertising Management - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Conversion Rate Optimisation - Conversion Tracking - Customisable Reports - Data Import/Export - Data Visualisation - For PPC Campaigns - Geotargeting - Keyword Research Tools - Keyword Tracking ## Integrations (5 total) - CallRail - Google Ads - Google Analytics 360 - Google Workspace - Meta for Business ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [PPC Software](https://www.softwareadvice.co.uk/directory/3908/ppc/software) ## Alternatives 1. 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We love the variety of tools it offers and we love the support we receive from the Optmyzr team. > > **Cons**: This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms. > > Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible\! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with \[SENSITIVE CONTENT HIDDEN\] from Optmyzr and a few weeks later, he emailed me back saying "It's done\! We'd love to have your feedback\!" and they had solved my problem in their platform. I could not believe it\! ----- ### "For Marketers, By Marketers" — 5.0/5 > **Ryan** | *19 November 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: There are so many ways to automate tasks and save time on pulling reports, auditing accounts, and looking at data in different ways. You can tell Optmyzr was made by marketers who know their craft. The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs. > > **Cons**: The only downside I can find about Optmyzr is that I don't have enough time to play with all of the amazing features. I'll just have to automate more\! ----- ### "Great Tool If You Have Limited Time" — 4.0/5 > **Verified Reviewer** | *23 July 2019* | Retail | Recommendation rating: 7.0/10 > > **Pros**: It definitely cut down on the time that optimization tasks take. There was a variety of tools as well. > > **Cons**: Some features require you to pay more. The shopping ads tools required a more expensive subscription. > > It was a great experience and we will probably reevaluate using it again. ----- ### "Can't imagine running PPC campaigns for clients without Optmyzr" — 5.0/5 > **Joe** | *18 January 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Worth the cost for the automated reporting alone. > > **Cons**: I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful. ----- ### "Saves PPC Managers A Fair Amount of Time" — 4.0/5 > **Michael** | *15 January 2019* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts. > > **Cons**: Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions. > > Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding. ----- Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.uk/software/143455/optmyzr?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/143455/optmyzr) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data