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About Looker
Looker, now part of Google Cloud, is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions.
Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs, and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers.
With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.
Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media, and technology.
Looker pricing
Looker does not have a free version but does offer a free trial. Looker paid version starts at US$2,000.00/month.
Starting Price:
US$2,000.00/month
Free Version:
No
Free trial:
Yes
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Looker Reviews for UK Users
Feature rating
5 reviews of 263
View all reviews
Dimitris
- Industry: Media Production
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
5
Reviewed on 16/10/2023
Google Looker, ideal both for experienced and new users
Overall, we are very happy with Looker and we will keep using it. However, improvements on speed & connectors are crucial in order to make the product even more useful.
Pros
Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.
Cons
Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.
Harlan
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
4
Reviewed on 24/10/2024
Looker Studio for Basic Reporting
Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms
Pros
Integrates with the full google suite
Very easy to understand
Good UI and formatting options
Fantastic for communicating data to clients as it can be shared via url
Cons
Insufficient data transformation in platform
Limited formula customization
no data type format autodetection (eg currency)
Verified Reviewer
- Industry: Telecommunications
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
-
Review Source
3
Reviewed on 29/10/2023
Looker Review
Pros
Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores.
Cons
Lack of dashboard customization options makes the look stiff and takes away from a user experience that could have been.
Robert
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
5
Reviewed on 29/09/2024
Looker - next gen reporting
Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work.
The reports are easy to share or export to other as PDF or online report.
Pros
The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it.
Cons
For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined.
Alternatives Considered
Microsoft ExcelReasons for Switching to Looker
In Excel i needed to import different data in one workbook, and then create the charts and graphs I needed. It was complicated to export as PDF and send it to other. Took a lot of time.
Matthew
- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
4
Reviewed on 17/09/2024
A Powerful and Customizable Data Visualization Tool
In conclusion, we liked the usefulness of Looker Studio in the team. The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data.
Pros
Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele.
The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights.
Cons
Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data.
Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions.
