--- description: Review of Listrak Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Listrak | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [Listrak](/software/140917/listrak) # Listrak Canonical: https://www.softwareadvice.co.uk/software/140917/listrak Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/140917/listrak?page=2) > Listrak is a digital marketing automation platform that drives engagements, increases conversions, maximizes revenue and provides higher lifetime values to businesses. Its artificial intelligence, predictive analytics and machine learning help businesses in engaging customers towards their preferred channels. Listrak gathers data and extracts insights, which help businesses create a meaningful interaction with customers. Its customer insight collects data and presents it on a dashboard for easy visualizations while the unified 360-degree profile assists in behavior tracking and creating cross-device linking. Additional features of the unified platform are anonymous user tracking, customer response, behavior tracking and subscriber acquisition. Additionally, Listrak offers features such as predictive send-time optimization, product recommendation, actionable segmentation, artificial intelligence-driven campaigns, and analysis of customer lifecycle. Further, it manages cross-channel campaigns through email, mobile, social media, display, web and short message service (SMS) methods. Listrak provides an application programming interface that enables developers to integrate email, data import and mobile messaging functionalities into the software. > > Verdict: Rated **4.0/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 22 Reviews | | Ease of Use | 3.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 3.7/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Listrak - **Founded**: 2000 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Listrak for pricing details - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - 2-Way Messaging - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Responses - Autoresponders - Behaviour Tracking - Business Rules Management - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Churn Management ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [CRM Software](https://www.softwareadvice.co.uk/directory/4153/crm/software) ## Related Categories - [CRM Software](https://www.softwareadvice.co.uk/directory/4153/crm/software) - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software) - [Mobile Marketing Software](https://www.softwareadvice.co.uk/directory/4398/mobile-marketing/software) ## Alternatives 1. 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The \[SENSITIVE CONTENT HIDDEN\] is personable , my account managers are responsive, and support is always helpful and speedy. ----- ### "GHF & Listrak" — 5.0/5 > **Mike** | *11 December 2023* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: I tried to leave detailed comments in each of the previous categories, but I couldn't move forward until I wiped them out. So here, I'll say that the platform has been great to use. We have our advertising agency actually deploy our of the platform while my team provides the content. We have lead capture set up off our website. We are in the process of integrating a direct weekly feed of customer transactions for both analytics and a "thank you for your purchase" email with a video embedded from our owners. Thew reporting is great, our Listrak rep is very attentive to both the agency and us as the direct client. We've found the platform very expandable. I wish I'd known the SMS capability before I pulled the trigger with another platform ( which I'm happy with, but would rather keep all the communications under one roof). Our agency like the platform as well ( we brought it to them). > > **Cons**: Can't think of any. In the future I hope to roll in SMS. > > The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way. ----- ### "Good for email marketing but better options out there" — 3.0/5 > **Jose** | *15 August 2024* | Retail | Recommendation rating: 2.0/10 > > **Pros**: Listrak has a lot of standard functionality found in other email marketing apps. The support and client care team are great. > > **Cons**: Listrak needs to sharpen presentation and implementation of its features. If choosing an email marketing app, it doesn't make sense to use vs going with other better known apps that are industry standard bearers. ----- ### "Enjoyed using Listrak" — 5.0/5 > **Manny** | *14 June 2021* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember \[SENSITIVE CONTENT HIDDEN\] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was \[SENSITIVE CONTENT HIDDEN\]. > > **Cons**: I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help. > > Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig. ----- ### "Have been using them for years" — 5.0/5 > **Verified Reviewer** | *12 September 2018* | Retail | Recommendation rating: 10.0/10 > > **Pros**: I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team. > > **Cons**: Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business. > > Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/140917/listrak?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/140917/listrak) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data