--- description: Review of Marin Software Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Marin Software | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Marin Software](/software/140608/marin-software) # Marin Software Canonical: https://www.softwareadvice.co.uk/software/140608/marin-software Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/140608/marin-software?page=2) > Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set. Marin also offers Managed Services to help you with short or long-term staffing challenges. Industries served by Marin Software include agencies, business-to-business (B2B), education, financial services, retail, and travel. Marin integrates seamlessly with the client’s CRM, data warehouse, publisher data, online \& offline conversion data, and third-party signals. > > Verdict: Rated **4.1/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 20 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Marin Software ## Commercial Context - **Starting Price**: US$500.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: MarinOne Enterprise: Marin fee--Greater of Min Fee or % of Publisher Spend Linked to the Application. Minimum $2000/month - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese - **Available Countries**: Australia, Canada, Denmark, Finland, Germany, Netherlands, Norway, Sweden, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Account Alerts - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - Alerts/Notifications - Automated Scheduling - Bid Management - Budget Management - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management ## Integrations (69 total) - AdRoll - Adform Ad Server - Adjust - Adobe Analytics - Adverity - Ahrefs - Amazon DSP - AppsFlyer - Basis - Branch - CTM - CallRail - Citrus - Criteo - Delacon ... and 54 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Related Categories - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.uk/directory/3905/social-media-marketing/software) - [Mobile Marketing Software](https://www.softwareadvice.co.uk/directory/4398/mobile-marketing/software) ## Alternatives 1. 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[Skai](https://www.softwareadvice.co.uk/software/324656/skai) — 4.3/5 (42 reviews) ## Reviews ### "User friendly product but need more tailored functionality" — 4.0/5 > **Andrey** | *30 April 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads. > > **Cons**: Sometimes graphs don’t correspondent to the chosen filters which is very irritating. > > Marin helps us to track and handle advanced keyword bidding. ----- ### "Marin Review" — 4.0/5 > **Nick** | *25 July 2024* | Real Estate | Recommendation rating: 7.0/10 > > **Pros**: The data integration with our data lake and getting accurate reports within the dashboard. > > **Cons**: Bidding portfolios have not been as good as Googles. ----- ### "Better at collecting payment that helping setting up the software." — 3.0/5 > **Casper** | *26 May 2021* | Sporting Goods | Recommendation rating: 3.0/10 > > **Pros**: The bidding algorithm which we have used for 6 years, anything else is not worth mentioning. > > **Cons**: Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface. > > I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that. ----- ### "Good For Program Management" — 5.0/5 > **Chris** | *5 March 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform. > > **Cons**: Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster. ----- ### "A Critical Review of Marin Software's Solutions" — 4.0/5 > **Ameena** | *5 March 2024* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10 > > **Pros**: Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms > > **Cons**: Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/140608/marin-software?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/140608/marin-software) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data