--- description: Review of Maptitude Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Maptitude | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Route Planning Software](/directory/1917/route-planning/software) > [Maptitude](/software/140401/maptitude) # Maptitude Canonical: https://www.softwareadvice.co.uk/software/140401/maptitude Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.uk/software/140401/maptitude?page=2) > Maptitude GIS and mapping software is the most capable and cost-effective solution to: ➡ Optimize sales territories, vehicle routes, and site locations ➡ Visualize, analyze, and present mission-critical data ➡ Maximize profits, time, and resources With extensive maps, comprehensive demographic data, and user-friendly tools, Maptitude empowers organizations to analyze and understand the impact of geography. Create visually stunning maps, visualize data from spreadsheets, estimate populations, locate customers, build custom territories, generate heat maps, and much more. Trusted by Fortune 500 companies, Maptitude offers unmatched performance and value, starting at just $695 with a FREE country package of GIS data. Request a demo or free trial today to experience the full potential of Maptitude mapping software. As a mapping platform, Maptitude utilizes GIS technology and spatial analysis to assist businesses with analyzing and understanding how geography affects business operations. Maptitude allows businesses to visualize customer and demographic on different types of maps to uncover geographical relational patterns within datasets. With Maptitude, businesses can pinpoint customers, analyze areas of sales activity, uncover hidden opportunities, understand geographical trends, and answer questions that impact any sales operation. Maptitude provides the ability to create maps at any scale from the street level to the country level using Maptitude's Create-a-Map wizard. Maptitude's mapping technology, MapWizard, can customize the colors, styles, and labels on any map such as color and pattern maps, dot-density maps, scaled-symbol maps, and maps with integrated pie or bar charts. For the street layer, Maptitude is able to utilize geocoding and travel time information to calculate routes and drive-times. Building information for many urban locations, railroads, and comprehensive natural and human-made landmarks can be displayed on any maps. These maps can be exported via HTML, JPEG or PNG for use on websites or printed out as wall-sized posters and handouts. Additional features include territory mapping, location intelligence, 3D mapping, data sharing for ERDAS IMAGINE and GeoJSON files, and for Esri ArcGIS Pro, and more. > > Verdict: Rated **4.8/5** by 88 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 88 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Caliper - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$695.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: It is also available at $995 per license with additional features. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: Chinese, English, Korean, Spanish - **Available Countries**: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Finland, France, French Guiana and 44 more ## Features - 3D Imaging - API - Ad hoc Reporting - Behavioural Analytics - Census Data Integration - Collaboration Tools - Color Codes/Icons - Customer Segmentation - Customisable Reports - Data Capture and Transfer - Data Collection - Data Import/Export - Data Mapping - Data Synchronisation - Data Visualisation - Database Support - Delivery Tracking - Demographic Data - GPS - Geocoding ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Route Planning Software](https://www.softwareadvice.co.uk/directory/1917/route-planning/software) ## Related Categories - [Route Planning Software](https://www.softwareadvice.co.uk/directory/1917/route-planning/software) - [Location Intelligence Software](https://www.softwareadvice.co.uk/directory/4255/location-intelligence/software) - [GIS Software](https://www.softwareadvice.co.uk/directory/3501/gis/software) ## Alternatives 1. 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The software is a GIS that can import, covert and export Google Earth, OpenStreetMap, Esri Shape, MapInfo, GPS, AutoCAD, Excel, Text etc. I've been using Maptitude for more than 13 years and bar TransCad (Caliper Corporations Public Transit Modelling Solution), there is no other GIS software that delivers like this\! > > **Cons**: I've compared Maptitude to many other solutions and can honestly say there is no major dislike that I have. If I'm really critical I'd say probably that the Caliper brand name appears on the bottom of the maps I produce (very small), and I'd like to keep secret how I am able to do what I do. > > I use Maptitude to conduct drive time analysis and calculate the optimal sequence of serving key locations. This has helped to reduce my dead kilometre cost but also has the added benefit of being able to provide drivers with instructions in the form of left and rights and maps. I use it to extract and analyse demographics for an area I will be serving to understand the makeup of my customers. I create selection sets to apply my analysis on only the set of data I'm interested at that moment. I create heatmaps that shows public transit safety aspects such as accident hot spots, driver abuse from customers etc. One of the interesting case studies I did not long ago was to map all the bus stops we serve and also all public toilets that are within walking distance to the bus stops. This helped my drivers to know where they can have a biological break if they need to during their journey. ----- ### "Great GIS with affordable perpetual license, not bloated but you may miss features from ESRI" — 5.0/5 > **Alex** | *26 April 2024* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in. > > **Cons**: No way to share live interactive maps with stakeholders. Most of us GIS users want to run the analysis and then share with a non-GIS expert without them needing to have the software. I think there is a separate online license but that was not available in my company's pre-approved software purchasing program. One strong feature I recommend is a job history log with time run. I ran a filter on nationwide streets and it took ages... I'd like to know how many minutes it ran so I can re-run it again without disrupting my workflow. > > If you already know GIS you will find this easy to use. Interface is more like pre-Pro ArcMap but that's fine. I'm agnostic to ribbons vs. buttons. The point is to run the analysis. It hasn't crashed on me once. Way fewer geoprocessing tools than you might be used to, so if you're doing very specialized work check the documentation. ----- ### "Helpful in assigning territories" — 4.0/5 > **James** | *28 September 2023* | Automotive | Recommendation rating: 8.0/10 > > **Pros**: The graphical colors it prints out on maps after I enter the data. > > **Cons**: How extremely slow it is. Please don't blame the computer or the internet connection as the program is painfully slow and extremely hard to understand how to use. Entirely too complex to navigate. > > So slow and non-intuitive that I get frustrated and usually just screen shot and cut/paste the data I need. ----- ### "Best bang for buck in GIS is Maptitude" — 5.0/5 > **Tracy** | *21 September 2023* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Low cost of investment. Annual upgrade is less for previous users. Ability to import large records in layers (some call this vectors). > > **Cons**: If one downloads the app and has a key, that does not always work. And there is no weekend support. Examples of how to create queries. Examples need to be shown like Qgis. How to rubber-sheet a map. How to export to KML data and examples. > > I attended 2 classes in Boston early in the stages of Maptitude. I had little field experience in GIS and the instructor helped me understand the power of Maptitude. ----- ### "Most Powerful Mapping Tool in Our Arsenal" — 5.0/5 > **Bob** | *19 September 2023* | Building Materials | Recommendation rating: 10.0/10 > > **Pros**: Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need. It is the best mapping tool we have and is so much better than some of the big data software packages we have used. We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them. > > **Cons**: It takes a little bit to understand but once you get it the tasks become easier. Our team wishes we could incorporate maps into other online data systems like Big Query or Tableau. > > We have been using Maptitude to show retailers, dealers, and manufacturers their Total Available Markets based on our product forecasts. Once we load our forecasts, dealer locations, housing starts and other demographics, we are able to show where potential new business can be won. Maptitude has allowed us to better display our insights beyond the usual charts and tables. ----- Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.uk/software/140401/maptitude?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/140401/maptitude) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data