4.5
Overall rating
Reviews

4.5
Overall rating
Reviews

About Instapage

Instapage is a cloud-based landing page solution designed for marketers and businesses of all sizes and verticals. Without a developer, they can build sleek, mobile-responsive web pages that improve campaign results and ROI. Those pages can then be continually optimized with A/B testing, AI content and traffic features, and a robust analytics dashboard that tracks visitors’ activities and analyzes their behavior. Instapage is built to work with Google apps, including Google Ads and Google Analytics 4, which allows users to capture audience data and share it with in-house customer relationship management and marketing automation tools. Instapage also integrates with a wide-range of third-party applications, including WordPress, Marketo, and HubSpot. The solution is available on a monthly or annual subscription basis. Customers can subscribe to the standard Build plan or secure advanced features and a dedicated conversion consultant through the Convert plan.
Instapage Software - 500+ customizable layouts by industry and use case.
Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
Instapage video
Instapage Software - 500+ customizable layouts by industry and use case. - thumbnail
Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally. - thumbnail
Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration. - thumbnail
Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights. - thumbnail
Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions. - thumbnail

Instapage pricing

Instapage does not have a free version but does offer a free trial. Instapage paid version starts at US$79.00/month.

Starting Price:
US$79.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Instapage

Instapage Reviews for UK Users

Feature rating

Value for Money
4.0
Functionality
4.2
Ease of Use
4.6
Customer Support
4.3
5 reviews of 363 View all reviews
Mercedes
Mercedes
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 06/02/2020

Time saver!!

Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

Pros

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

Cons

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Vanessa Alejandra
Vanessa Alejandra
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 22/09/2020

Easy way to create and manage landing pages

My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.

Pros

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Cons

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

Aaron
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

2
Reviewed on 18/02/2022

Predatory billing practices, shyster customer service department

First, the product did not deliver results. It's just not very good. But forget that for now.

Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not.

Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value.

Do not buy this product.

Pros

The design is pretty and they are good at selling you during your initial adoption curve.

Cons

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product.

The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case.

Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

Garrett
Garrett
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
0

4
Reviewed on 03/08/2018

Fantastic way to build landing pages for PPC and other programs

I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.

Pros

Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

Cons

The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

Eric
Eric
  • Industry: Internet
  • Review Source
Value for Money
0
Features
0
Ease of Use
0
Customer Support
0

4
Reviewed on 04/05/2015

Great Customer Service, Super Easy to Use. Has a few limitations

This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site

Pros

Easy to use
Fast to setup
Great looking templates
Awesome Customer Service

Cons

Hard to build multiple connecting pages (even if only a couple)
Really designed as a single page builder for one specific product
Hard to use if trying to build out a business site for an App.

Response from Instapage

Thank you so much for the review Eric!

Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test.

It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL.

We created a demo video for you here that shows you how to quickly do both options:

http://screencast.com/t/5fyT2FXxR

Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page):

http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission

All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device:

https://www.youtube.com/watch?v=N65o1pD0KHQ

We hope this helped! Thank you again for your feedback :)

Replied 04/05/2015

Related categories